Director, Customer Relationship Management - Big Ten Network (R50028399)

FOX; Chicago (IL); On-site; USD 143,000 - 170,000; Full time

Job summary

An established industry player is looking for a Director of Customer Relationship Management to drive subscription growth for its innovative direct-to-consumer service. This role focuses on developing effective strategies to engage and retain subscribers, leveraging advanced marketing technology and analytics. The ideal candidate will have over a decade of experience in CRM and digital marketing, with a strong ability to collaborate across departments. Join a dynamic team dedicated to enhancing customer experiences and maximizing engagement in a fast-paced environment. This role offers a competitive salary and a range of benefits, making it a fantastic opportunity for passionate marketing professionals.

Benefits

Medical/Dental/Vision Insurance

401(k) Plan

Paid Time Off

Annual Discretionary Bonus

Qualifications

• 10+ years of experience in CRM, marketing, or digital/social media.
• Strong communication skills to influence teams and executives.
• Hands-on experience with CRM systems, especially Braze, is highly preferred.

Responsibilities

• Develop strategies to engage prospects and subscribers via CRM channels.
• Integrate data, customer strategy, content creation, technology, and analytics.
• Lead and mentor the CRM team to develop industry-leading practices.

Skills

CRM Management

Digital Marketing

Communication Skills

Organizational Skills

Data Analysis

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Tools

Braze

Cleeng

Sportradar

Job description

OVERVIEW OF THE COMPANY

Fox Sports, the industry leader in live events, is part of Fox Corporation's wide array of multi-platform US-based sports assets. It includes brands capable of reaching over 100 million viewers in a single weekend, such as the sports television arm of the FOX Network, FS1, FS2, FOX Soccer Plus, and FOX Deportes. It also encompasses a joint venture in the Big Ten Network and digital properties like FOXSports.com and the FOX Sports App. FOX Sports has delivered the most-watched television program, NFL's America's Game of the Week on FOX, for fourteen consecutive years.

JOB DESCRIPTION

The Big Ten Network is seeking a Director, Customer Relationship Management (CRM) for B1G+. B1G+ is the network's direct-to-consumer subscription service offering thousands of live non-televised games, next-day on-demand replays, 18 school channels broadcast 24/7, and access to the Big Ten Network's library of previous seasons' classics and original programming. The role will focus on driving subscription growth, managing the subscriber lifecycle, and executing email, mobile campaigns, and innovative direct-to-consumer marketing strategies. The position reports to the Vice President, Digital.

RESPONSIBILITIES

• Develop strategies to engage prospects and subscribers via CRM channels, focusing on conversion and retention.
• Set goals that measure CRM impact, ensuring alignment with company objectives.
• Integrate data, customer strategy, content creation, technology, and analytics to enhance engagement and business results.
• Collaborate with marketing, production, legal, athletic departments, and other stakeholders, acting as the decision-maker for CRM-related initiatives.
• Become a systems expert in marketing technology stacks like Braze, Cleeng, and Sportradar, and leverage these tools for targeting, automation, and decision-making.
• Manage vendor relationships and prioritize requirements effectively.
• Lead and mentor the CRM team to develop industry-leading practices.

QUALIFICATIONS

• 10+ years of experience in CRM, marketing, or digital/social media.
• Strong communication skills to influence teams and executives.
• Knowledge of current digital CRM marketing trends and tools.
• Excellent organizational skills and ability to work in a fast-paced environment.
• Experience with roadmap development and management.
• Hands-on experience with CRM systems, especially Braze, is highly preferred.
• Availability to work evenings, weekends, holidays, and travel as needed.

NICE TO HAVE

• Understanding of the B1G+ product, including StudentU.
• Knowledge of how Big Ten fans consume content across devices.
• Extensive knowledge of Big Ten athletics.

We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, gender identity, disability, veteran status, or any other protected characteristic. We consider qualified applicants with criminal histories in accordance with applicable laws.

The pay range for this role is $143,000 - $170,000 annually, dependent on education, skills, experience, and location. The position is eligible for an annual discretionary bonus, benefits including medical/dental/vision insurance, a 401(k) plan, paid time off, and other benefits as per company policies. Benefits for union-represented employees will adhere to the collective bargaining agreement.