Director, Customer Marketing – Hemophilia

Genentech; San Francisco (CA); Hybrid; USD 200,000 - 372,000; Full time

Job summary

Genentech, Inc. in South San Francisco, CA is seeking a senior Marketing leader to shape patient-focused strategies for Hemophilia within Rare Blood Disorders.

You will lead a team of Customer Marketers, drive omnichannel campaigns, and partner with cross-functional teams to deliver value to patients and payers. The role emphasizes strategy, content development, and execution excellence, with a hybrid schedule (3 days on campus) and a strong emphasis on people leadership and cross-functional

Qualifications

• Bachelor's degree required.
• 8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing.
• Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.

Responsibilities

• Strategy: translate high-level brand strategy into customer strategy, tactical planning, and execution of marketing campaigns in collaboration with the TA Marketer.
• Content: design and execute seamless omnichannel campaigns; coach Sr./ Jr. Customer Marketers; manage agencies and PRC for compliant promotional tactics.
• Execution: ensure high-quality, compliant content across platforms; manage media budget and campaign performance; measure and optimize using analytics and field teams.
• People: lead and develop Customer Marketers; enable cross-functional alignment and sustainable team performance.

Education

Bachelor's degree

Job description

Genentech, Inc. in South San Francisco, CA is seeking a senior Marketing leader to shape patient-focused strategies for Hemophilia within Rare Blood Disorders.

You will lead a team of Customer Marketers, drive omnichannel campaigns, and partner with cross-functional teams to deliver value to patients and payers. The role emphasizes strategy, content development, and execution excellence, with a hybrid schedule (3 days on campus) and a strong emphasis on people leadership and cross-functional