Director Customer Marketing

Honeywell INC.; Atlanta (GA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work schedule

Comprehensive benefits

Career development opportunities

Job summary

Honeywell Building Automation seeks a Director of Customer Marketing to lead customer and vertical marketing, shaping strategies that boost engagement, loyalty, and revenue across portfolios. Based in Atlanta, this role partners with Sales, Product Management, and regional teams in a global matrixed organization on integrated campaigns, programs, and demand generation.

You will build a high-performing team, recruit and develop talent, establish clear metrics, and translate market insights into

Qualifications

• 10+ years in customer/commercial marketing leadership roles.
• Proven success in customer-facing marketing strategies and programs from concept to delivery.
• Experience leading teams and developing marketing talent.
• Experience operating in a large, matrixed organization with cross-functional collaboration.
• Strong understanding of growth, engagement, demand generation, and go-to-market execution.
• Excellent executive communication, presentation, and stakeholder management skills.
• Ability to translate strategy into measurable outcomes in a fast-paced environment.

Responsibilities

• Lead customer and vertical marketing, setting strategy and operating rhythm.
• Develop and execute strategies to strengthen engagement, acquisition, retention, loyalty, and revenue.
• Own end-to-end marketing programs: campaigns, programs, webinars, events, content, demand gen.
• Develop vertical market strategies translating needs and market intel into value propositions.
• Partner with Sales, Product, Commercial Excellence, regional teams to deliver go-to-market programs.
• Guide marketing support for new product introductions and growth initiatives.
• Establish scalable processes, governance, and metrics across regions and units.
• Define team goals and marketing metrics tied to revenue and engagement.
• Use market insight to refine priorities and optimize marketing investment.
• Influence senior stakeholders and maintain alignment across a global matrixed org.

Skills

Customer marketing

Strategic marketing

Demand generation

Executive communication

Stakeholder management

Team leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications

Job description

Job Description

About Honeywell

Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world's most critical challenges around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company committed to introducing advanced technology solutions that improve efficiency, productivity, sustainability, and safety across attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing quality of life for people around the globe. Learn more about Honeywell

The Business Group

Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that help building owners and occupants make facilities safer, more energy efficient, sustainable, and productive. BA offerings include advanced software for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and system upgrades. BA reported $6 billion in revenue in 2022 and approximately 18,000 employees globally. Explore Honeywell Building Automation.

The Position

The Director of Customer Marketing will lead the customer and vertical marketing function for Honeywell Building Automation. This leader will develop and execute integrated customer marketing strategies that increase customer engagement, strengthen loyalty, support pipeline creation, and deliver measurable business growth across the portfolio.

The successful candidate will bring deep commercial marketing experience and a track record of leading customer-facing programs from strategy through execution. The role oversees integrated campaigns, customer programs, events, webinars, demand generation initiatives, and vertical market strategies. It requires a leader who can translate customer and market insight into action while navigating the pace, scale, and complexity of a large, matrixed organization.

You will report directly to our Chief Commercial Officer and work from Atlanta, Georgia, on a hybrid work schedule.

People Leadership

As a people leader at Honeywell, you will build, coach, and develop a high-performing customer marketing organization. You will recruit and retain talent, identify and develop successors, strengthen engagement, establish clear accountability, and foster an inclusive culture in which employees can perform at their best and drive change across the company.

Responsibilities

Key Responsibilities

• Lead the customer and vertical marketing function, setting a clear strategy and operating rhythm aligned with Building Automation's commercial growth priorities.
• Develop and execute customer marketing strategies that strengthen engagement, acquisition, retention, loyalty, and revenue growth across priority markets and customer segments.
• Own end-to-end commercial marketing programs, including integrated campaigns, customer programs, webinars, events, content, and demand generation activities.
• Develop vertical market strategies that translate customer needs, market intelligence, and business priorities into targeted value propositions and activation plans.
• Partner closely with Sales, Product Management, Commercial Excellence, regional teams, and Marketing Centers of Excellence to deliver integrated go-to-market programs.
• Guide customer-focused marketing support for new product introductions, product launches, Global Design Models, and other strategic growth initiatives.
• Establish scalable processes, governance, and operating mechanisms that enable effective execution across functions, regions, and business units.
• Define team goals, performance indicators, and marketing metrics connected to customer engagement, pipeline contribution, revenue growth, and business impact.
• Use customer insight, market intelligence, and performance data to refine priorities, improve customer experience, and optimize marketing investment.
• Influence senior stakeholders, communicate strategy clearly, and maintain alignment across a complex, global, matrixed organization.
• Lead, coach, and develop the team while strengthening succession planning, employee engagement, inclusion, and accountability.

Qualifications

You Must Have

• Minimum of 10 years of progressive experience in customer marketing, commercial marketing, demand generation, strategic marketing, or related B2B marketing leadership roles.
• Demonstrated success developing and executing customer-facing marketing strategies and programs from concept through delivery and measurement.
• Experience leading teams and developing marketing talent.
• Experience operating in a large, complex, matrixed organization and collaborating across functions, regions, and seniority levels.
• Strong understanding of commercial growth, customer engagement, demand generation, and integrated go-to-market execution.
• Excellent executive communication, presentation, stakeholder management, and influencing skills.
• Ability to perform effectively in a fast-paced, dynamic environment and translate strategy into measurable outcomes.

We Value

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Customer marketing leadership experience within building technologies, building automation, industrial technology, smart buildings, manufacturing, software, or another complex B2B environment.
• Experience working inside a commercial business with ownership for business outcomes, rather than solely in an agency or external service-provider environment.
• Proven success leading integrated customer programs, campaigns, webinars, events, content, and demand generation initiatives.
• Experience aligning marketing investment and performance measures to pipeline, revenue, customer engagement, and retention objectives.
• Strong strategic thinking, analytical judgment, and problem-solving skills.
• Ability to build trusted relationships with Sales, Product, Commercial, regional, and executive stakeholders.
• Executive presence, resilience, and the ability to lead through organizational scale, pace, ambiguity, and complexity.
• Passion for customer-centricity, innovation, talent development, and continuous improvement.

Benefits of Working for Honeywell

In addition to competitive pay, leading-edge work, and the opportunity to develop solutions alongside dedicated experts, eligible Honeywell employees have access to a comprehensive benefits package. The package includes employer-subsidized medical, dental, vision, and life insurance; short-term and long-term disability; 401(k) match; Flexible Spending Accounts; Health Savings Accounts; Employee Assistance Program; educational assistance; parental leave; paid time off; and 12 paid holidays. View Honeywell benefits information

Application Period

The application period for this job is estimated to be 40 days from the posting date. The period may be shortened or extended based on business needs and the availability of qualified candidates.

About Us

Honeywell Technologies is a global, pure-play automation company with a legacy of innovating to help solve the world's most mission‑critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial and process sectors with a broad portfolio of services, solutions and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector's transition from automation to autonomy.