Director, CRM & Lifecycle Marketing — AI-Driven, Hybrid

TodayTix Group; New York (NY); Hybrid; USD 180,000 - 200,000; Full time

Benefits offered by this job

Hybrid work environment

Flexible work from anywhere

Healthcare, vision, and dental plans

Generous 401(k) matching

Annual professional growth budget

Employee referral program

Job summary

TodayTix Group is seeking a strategic, hands-on Director of CRM and Lifecycle Marketing to own our CRM program end to end, leading emails, push, and SMS for millions of theatre-goers. You’ll drive strategy, team leadership, and an AI-forward roadmap to scale personalised messaging.

Based in the greater New York City area or London, this full-time role emphasizes ownership, experimentation, and collaboration with product and data to grow repeat purchases and loyalty.

Qualifications

• 8+ years in CRM, lifecycle, or messaging marketing, including experience leading and developing a team.
• Proven track record of driving repeat purchase, retention, and LTV in a marketplace or high-frequency business.
• Experience moving a program from batch campaigns to triggered, automated messaging and AI.
• Hands-on depth with a modern CRM/messaging platform (Iterable) and strong customer segmentation.
• Analytical rigor with metrics, experiments, and incremental impact.

Responsibilities

• Own the CRM program end to end – strategy and roadmap for every email, push, and SMS.
• Make AI and automation core – push the program to an automated, AI-driven Next Best Action model.
• Lead full-lifecycle messaging from onboarding through repeat, winback, and loyalty.
• Explore new channels and surfaces – pilot opportunities like WhatsApp and in-app messaging.
• Lead and develop the CRM team, prioritize sharply, and raise the bar on execution and analysis.
• Make CRM provably incremental – establish holdout testing and reporting for measurable revenue impact.
• Partner with product and data to connect CRM messaging with the wider customer experience.

Skills

CRM strategy

Lifecycle marketing

Team leadership

AI in marketing

Tools

Iterable

Job description

TodayTix Group is seeking a strategic, hands-on Director of CRM and Lifecycle Marketing to own our CRM program end to end, leading emails, push, and SMS for millions of theatre-goers. You’ll drive strategy, team leadership, and an AI-forward roadmap to scale personalised messaging.

Based in the greater New York City area or London, this full-time role emphasizes ownership, experimentation, and collaboration with product and data to grow repeat purchases and loyalty.