Director, Creator Marketing

Edelman Smithfield; Los Angeles (CA); Híbrido; USD 80.000 - 120.000; Jornada completa

Descripción de la vacante

Edelman Smithfield in Los Angeles seeks a Director of Creator Marketing to lead creator-led campaigns for major consumer brands. You will drive strategy, own workstreams, brief and negotiate with creators, and guide cross-functional teams to deliver culturally relevant, high-impact programs.

The role requires deep experience with creator ecosystems, strong client communication, and a track record of mentor leadership across a fast-paced agency environment.

Formación

• 6+ years of experience in creator marketing or related digital marketing field.
• Experience working with creators, agents, and talent managers across verticals and tiers.
• Strong knowledge of major social platforms and creator formats.
• Proven ability to present creator strategy with insights and KPIs.
• Experience mentoring junior staff and leading teams.

Responsabilidades

• Serve as a senior leader across creator-led workstreams, owning client relationships, driving strategy, and ensuring flawless execution.
• Build and maintain relationships with creators, talent agencies, and managers across all tiers.
• Advise clients on platform trends, creator strategy, content formats, and KPIs that drive performance.
• Partner with internal teams to ensure programs are integrated and strategically sound.
• Lead creator sourcing, briefing, contracting, and content feedback/approvals with team members.
• Ensure measurement planning and contribute to recap storytelling showing ROI.
• Support new business and organic growth by expanding creator work to more clients.
• Mentor and manage team members, setting goals and guiding project priority.

Conocimientos

Creator marketing

Influencer partnerships

Talent representation

Social platforms knowledge

Client relationship management

Leadership

Educación

Bachelor's degree in marketing, communications, media, or related field

Herramientas

CreatorIQ

Captiv8

Descripción del empleo

Director, Creator Marketing### Director, Creator MarketingApply: Los Angeles, California, USA: Full time: Posted Yesterday: JR103561We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.# Director, Creator Marketing (SAS)We’re looking for a **Director, Creator Marketing** to help lead our growing team in **Los Angeles** across integrated creator-led campaigns. This role serves as a senior partner and driver of both strategy and execution, owning workstreams, leading client conversations, and guiding teams to deliver smart, high-impact campaigns. Ideal candidates are confident client leaders, culturally fluent, and deeply embedded in the creator ecosystem. You bring fluency across platforms and creator tiers, can brief and negotiate with creators or agents, and thrive when working across cross-functional teams to bring creator-led programs to life with insight, cultural relevance, and operational excellence. We are particularly interested in candidates with experience working with **major consumer brands, including CPG and QSR clients**, who understand how creators can drive cultural relevance, product discovery, brand engagement, and consumer action. Experience developing creator programs for fast-moving, culturally driven brands with high volumes of social content and integrated marketing activity is highly valued. ## Key Responsibilities* Serve as a senior leader across creator-led workstreams, owning client relationships, driving strategy, and ensuring flawless execution.* Build and maintain relationships with creators, talent agencies, and managers across all tiers of talent.* Advise clients on platform trends, creator strategy, content formats, and KPIs that drive performance.* Partner with internal teams (account, strategy, creative, production, analytics, paid) to ensure programs are integrated and strategically sound.* Lead creator sourcing, briefing, contracting, and content feedback/approvals in partnership with junior and mid-level team members.* Ensure proper measurement planning and contribute to recap storytelling that demonstrates campaign impact and ROI.* Support new business and organic growth opportunities by identifying ways creator work can extend across clients.* Mentor and manage team members, fostering development, setting goals, and guiding project prioritization.* Lead or contribute to trend briefings, POVs, or internal workshops to inspire teams and elevate creator thinking across the agency. ## Basic Qualifications* **6+ years of experience** in creator marketing, influencer partnerships, talent representation, social content, or a related digital marketing field.* **5+ years of experience working directly with creators, agents, and/or talent managers** across verticals and tiers.* Strong working knowledge of major social platforms (Instagram, TikTok, YouTube, etc.) and creator formats (video, livestream, static, branded content).* Proven success developing and presenting creator strategy to clients, backed by platform, audience, or performance insights.* Experience managing or mentoring junior and mid-level staff.* Excellent written and verbal communication skills, including professional client communication and internal collaboration.* Demonstrated success working across matrixed teams and managing complex workflows with multiple stakeholders.* Bachelor’s degree in marketing, communications, media, or related field, or equivalent work experience.* Experience using creator discovery, contracting, and reporting tools (e.g., CreatorIQ, Captiv8).* Ability to distill platform trends and translate them into actionable recommendations.* Confident presenter with strong presence in client conversations and internal settings.* Passionate about the creator economy, digital culture, and how pop culture shapes brand relevance. ## Preferred Qualifications* **Experience developing and leading creator marketing programs for CPG and/or QSR brands**, with an understanding of the pace, cultural relevance, and consumer engagement required within these categories.* Experience working with **large, highly visible consumer brands** and translating broader brand and marketing objectives into creator-led strategies.* Strong understanding of how creators can support product launches, cultural moments, brand campaigns, always-on programming, and other consumer marketing initiatives.* Direct experience leading creator campaigns within integrated earned, paid, and owned teams.* Comfort managing both large-scale and nimble creator programs across brands and business objectives.* Understanding of how creator content can be leveraged across paid media (boosting, whitelisting, etc.) in collaboration with paid teams.* Experience navigating fast-paced client environments with multiple campaigns, stakeholders, creators, and deliverables in market simultaneously. $80,000 – $120,000 per year#LI-IR1An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.