Director, Creative Strategy

BBC; New York (NY); Hybrid; USD 145,000 - 155,000; Full time

Benefits offered by this job

Medical and Dental Insurance

Paid Time Off

Flexible Hybrid Working Arrangements

Work/life balance

Retirement Consulting to All Employees

Pet Insurance

Commuter Benefits

Gym Reimbursement

Job summary

BBC Studios in New York is seeking a Director of Creative Strategy to lead a team of strategists driving ideation and campaign development for BBC StoryWorks across the Americas. You’ll report to the Executive Creative Director and shape branded content concepts across video, audio, articles, AFP, and web experiences.

You will guide platform-first content strategies, collaborate with sales, marketing, and editorial teams, and drive innovative storytelling across multiple sectors.

Qualifications

• Lead a creative team of strategists to produce award-winning campaign ideas and increase campaign sell-through.
• Extensive branded content experience across video, editorial, podcast, social, and experiential formats.
• Fluency in the digital media landscape, ad sales KPIs, and platform trends.
• Experience in a news media environment with editorial compliance and collaboration with legal/brand teams.

Responsibilities

• Lead a team of Creative Strategists delivering ideation for branded content programs that align with BBC’s editorial voice and advertiser goals.
• Craft cohesive brand campaigns with custom ideas that showcase editorial IP.
• Provide feedback on campaigns, narratives, and storytelling frameworks.
• Collaborate with cross-functional teams to develop stand-out pitch decks for RFPs and proactive campaigns.

Skills

Leadership

Branded content

Storytelling

Analytics

Cross-functional

Job description

JOB DETAILS

JOB BAND: E

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: BBC StoryWorks

LOCATION: New York

PROPOSED SALARY RANGE: $145,000 - $155,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

As Director, Creative Strategy you’ll lead a team of strategists driving strategic storytelling ideation and campaign development for BBC StoryWorks across the Americas. You’ll focus on presales pitches reporting into the Executive Creative Director. That work will showcase branded content ideation, custom ad media development, as well as editorial IP sponsorship.

You’ll also drive content innovation by complimenting relevant BBC editorial IP, pushing the boundaries of how we use established formats, such as video, audio, articles, ad-funded programming (AFP), web experiences to craft distinctive, audience-led campaigns that deliver value for both our brand partners and BBC audiences. Ideal candidates have people management experience, are fluent in platform-specific storytelling , and bring deep experience across sectors like Technology, Finance, Travel, Entertainment/Media, Health and Auto.

WHY JOIN THE TEAM

BBC StoryWorks is the commercial content studio of BBC Global News & Streaming. We build on the BBC’s award-winning expertise in creating compelling film and video, thought-provoking written journalism, innovative digital content, and our instinctive ability to seek out stories that capture audiences’ attention and inspire people across the globe.

Our team works with commercial partners to create engaging and compelling content campaigns designed with the BBC's desirable North American and global audience in mind. Our custom content solutions amplify advertisers’ key messaging strategies while aligning with passion-driven BBC.com News and Features brands including BBC Culture, BBC Earth, BBC Business, BBC Innovation, BBC Travel, BBC Sport, Top Gear, and Bluey.

We’re seeking a creative team leader to help shape smart, innovative content and experiences that resonate with BBC audiences and deliver on our partners’ messaging goals. You’ll join a passionate team of storytellers, strategists, and producers driving the next chapter of BBC StoryWorks in the Americas, collaborating on globally impactful branded content for one of the world’s most trusted media brands across both emerging and established formats.

Your Key Responsibilities And Impact

• Lead a team of Creative Strategists who will deliver creative ideation for branded content programs that align with the BBC’s editorial voice and meet advertiser objectives. This means deploying work assignments, coaching team members through the pre-sales process, as much as rolling up your sleeves and taking on big assignments of your own.
• Craft cohesive brand campaigns that offer custom creative ideas that support and position our editorial IP in the best light possible
• Provide feedback on team member’s campaign proposals, insight narratives, and storytelling frameworks.
• Collaborate closely with cross-functional teams—including sales, marketing, editorial, and design—to develop and present standout pitch decks and proposals for RFPs and proactive campaigns, leveraging research, audience insights, and market trends.
• Guide the development of branded content concepts for target verticals, bringing subject matter fluency and brand insight to the creative process.
• Collaborate with the post-sale creative team to ensure that that producers, project managers, and external partners bring sold-in concepts to life with excellence and consistency
• Develop detailed campaign plans, budgets, timelines, and deliverables in pre-sales that support your ideation
• Embrace platform-first content strategies across social media platforms, developing ideas specifically designed for YouTube, LinkedIn, Instagram, TikTok, and emerging formats (not just versioning).
• Collaborate globally with BBC StoryWorks teams in London, APAC, and EMEA to share ideas and refine creative standards.
• Contribute to internal documentation and creative resources such as case studies, talent lists, and storytelling playbooks.

Your Skills And Experience

• Ability to lead a creative team of strategists to produce award-winning campaign ideas as well as increase campaign sell-through rates.
• Comprehensive expertise in branded content across video, editorial, podcast, social, and experiential formats across verticals such as Technology, Finance, Travel and Health.
• Branded content fluency with the digital media landscape, ad sales processes, and KPIs that matter to brands
• Experience working within or adjacent to a news media org, including navigating editorial compliance and collaborating with legal, compliance standards, and editorial teams to meet regulatory and brand standards
• Adept at leveraging insights, audience research, data analytics, and platform trends to inform and shape innovative content strategies
• Excellent storytelling, writing, and presentation skills with the ability to communicate clear and compelling creative visions
• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment
• Collaborative mindset with experience working cross-functionally across sales, marketing, editorial, design, and production teams

Essential Criteria

• 6 to 8 years of relevant managerial experience in branded content, social media content, content marketing, creative strategy, or related roles, ideally within a digital publisher, branded content studio, or agency

Desired But Not Required

• Background or education in marketing, brand strategy, creative writing, journalism, or related disciplines is a plus
• You bring curiosity, creativity, and a collaborative spirit to your work, along with a passion for meaningful, impactful storytelling.
• You’re self-motivated, highly organized, open to feedback, and thrive in fast-paced, evolving environments with a sense of humor that makes you a great team player

Benefits And Perks

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of 2 days per week.

Compensation

The anticipated annual base salary for this position is $145,000 to $155,000. This range does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

This range is not inclusive of a competitive bonus, flexible, hybrid working schedule & benefits including but not limited to: 100% BBCS covered medical & dental insurance, vision, & 401k match.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact: [e-mail]