Director, Creative & Data Strategy

State of South Carolina

Columbia (SC)

On-site

USD 110,000 - 170,000

Full time

41 hours ago

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Benefits offered by this job

Health insurance

Retirement programs

Paid tuition

Job summary

University of South Carolina is seeking a Director of Creative Services and Data Strategies to lead data-driven fundraising initiatives for the Annual Giving and Donor Experience programs. You will oversee creative services, analytics, and digital strategy, collaborating with cross-functional teams to optimize marketing approaches and donor engagement.

The role requires expertise in predictive analytics, UX optimization, and experience with Blackbaud donor systems.

Qualifications

Bachelor's degree and 5+ years of experience in Creative Services, Advancement Services, Prospect Analysis, Market Analysis, Alumni Development, Annual Giving, or Higher Education Fundraising Operations.
Ability to translate creative, operational, and technical needs into complete and deliverable solutions.
Experience with Blackbaud CRM or other donor systems.
Experience in audience segmentation, prospect strategies, and UX and optimization.
Strong project management and stakeholder collaboration skills.

Responsibilities

Manage creative services for annual giving and donor experience programs.
Lead data and market analysis to drive fundraising strategies.
Develop and optimize digital marketing strategies using analytics tools.
Collaborate with Advancement Services and University Marketing to align data needs with execution.
Oversee UX, content optimization, and analytics best practices.