Director, Creative

Greenlight; Atlanta (GA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision, and HSA match

Paid life insurance, AD&D, and long‑/短

Job summary

Greenlight is a leading family fintech company aiming to help families raise financially smart kids and navigate life together. We are looking for a Director, Creative to shape our narrative, push our brand design system to new heights, and craft messaging that connects emotionally with diverse audiences.

You will drive brand strategy, oversee copywriting and brand design, ensuring consistent storytelling across touchpoints.

Qualifications

• 5-8+ years of experience in brand marketing, with a strong background leading copy and design for digital products or consumer tech.
• Exceptional writing, editing, and communication skills, with a portfolio demonstrating your ability to craft engaging, audience-focused content.
• Proven experience developing and executing on a brand strategy, including brand narratives and messaging strategies across multiple channels.
• An inspirational and motivational leader with a people-centric approach, dedicated to mentoring teams to produce exceptional and innovative creative outcomes in a fast paced tech environment.
• Deep understanding of modern marketing strategies, content strategy, and the unique needs of family, parent, and kid-focused audiences.
• Analytical mindset with the ability to use data and insights to inform storytelling and messaging decisions.
• Experience marketing multiple products within a brand and as a key contributor in integrated brand campaigns encompassing digital, social media, film/video production, CRM, OOH, and new media.
• Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.

Responsibilities

• Develop and execute our brand strategy with a focus on narrative development, storytelling, and copywriting excellence.
• Lead the creation of engaging, on-brand copy and creative for marketing campaigns, product launches, website, email, social media, and in-app experiences.
• Collaborate with design, product, and growth marketing teams to ensure all messaging and creative is cohesive, compelling, and tailored to our audiences.
• Champion the brand voice, ensuring consistency and authenticity in all written communications and storytelling efforts.
• Oversee and mentor a team of writers and brand designers, providing feedback and fostering a culture of creativity and innovation.
• Analyze audience insights and campaign performance to refine messaging and storytelling approaches. Co-own awareness metrics with growth.
• Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives.
• Stay up-to-date on industry trends, best practices in copywriting, brand design, and emerging storytelling formats in digital media.
• Maintain the documentation of brand standards and guidelines ensuring all of our communications are on brand.

Skills

Brand marketing

Copywriting leadership

Team leadership

Storytelling

Content strategy

Data-driven

Tools

Brand design system

Marketing automation

Job description

Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Designed for busy families who want convenience without compromise, Greenlight continues to innovate alongside the evolving needs of modern life. Today, more than 6.5 million family members trust Greenlight to stay in sync.

At Greenlight, we’re here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That’s why we get out of bed every morning.

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.

At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

As Director, Creative you will be the voice and architect of our brand. You’ll shape our narrative, push our brand design system to new heights, and champion compelling visual storytelling while crafting messaging that connects emotionally with our diverse audience. In this highly collaborative role, you’ll drive brand strategy, oversee copywriting and brand design, and ensure our story is told consistently and powerfully across every touchpoint. Join us to inspire families, build brand love, and make a positive impact for future Greenlight families.

This role reports to the VP of Brand.

• Develop and execute our brand strategy with a focus on narrative development, storytelling, and copywriting excellence.
• Lead the creation of engaging, on-brand copy and creative for marketing campaigns, product launches, website, email, social media, and in-app experiences.
• Collaborate with design, product, and growth marketing teams to ensure all messaging and creative is cohesive, compelling, and tailored to our audiences.
• Champion the brand voice, ensuring consistency and authenticity in all written communications and storytelling efforts.
• Oversee and mentor a team of writers and brand designers, providing feedback and fostering a culture of creativity and innovation.
• Analyze audience insights and campaign performance to refine messaging and storytelling approaches. Co-own awareness metrics with growth.
• Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives.
• Stay up-to-date on industry trends, best practices in copywriting, brand design, and emerging storytelling formats in digital media.
• Maintain the documentation of brand standards and guidelines ensuring all of our communications are on brand.

• 5-8+ years of experience in brand marketing, with a strong background leading copy and design for digital products or consumer tech.
• Exceptional writing, editing, and communication skills, with a portfolio demonstrating your ability to craft engaging, audience-focused content.
• Proven experience developing and executing on a brand strategy, including brand narratives and messaging strategies across multiple channels.
• An inspirational and motivational leader with a people-centric approach, dedicated to mentoring teams to produce exceptional and innovative creative outcomes in a fast paced tech environment.
• Deep understanding of modern marketing strategies, content strategy, and the unique needs of family, parent, and kid-focused audiences.
• Analytical mindset with the ability to use data and insights to inform storytelling and messaging decisions.
• Experience marketing multiple products within a brand and as a key contributor in integrated brand campaigns encompassing digital, social media, film/video production, CRM, OOH, and new media.
• Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.

• Medical, dental, vision, and HSA match
• Paid life insurance, AD&D, and disability benefits
• Traditional 401k with company match
• Unlimited PTO
• Paid company holidays and pop-up bonus holidays
• Professional development stipend
• Mental health resources
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
• Flexible WFH, both remote and in-office opportunities
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours
• Employee resource groups

Our stance on salaries

Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.

The estimated base pay range for this position in (NY, CA, WA): $140,000 - $190,000
The estimated base pay range for this position in (CO): $140,000 - $180,000

Who we are:

It takes a talented team to aim for a mission like ours. We're looking for people who ask "is it bold enough?" People who bring their real selves to the table and push the people around them to do the same. We win by never hesitating to jump in, offer a hand, or share the credit, because we know we're stronger together than apart. And through all of it, the mission stays the thing we measure ourselves against: are we doing right by the families counting on us?

Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [e-mail].