About the Role
The role joins the growing Properties division and works closely with the Vice President, Corporate Partnerships, who leads commercial partnership efforts for a new motorsports property client. It involves direct interaction with the client's senior commercial leadership team and supports the development and execution of the team's sponsorship strategy. The role drives the sale of partnership assets, including title sponsorships, founding partnerships, kit sponsorships, team and driver intellectual property rights, and official category partnerships, while also supporting broader sponsorship sales and commercialisation services across Excel's portfolio of domestic and international sports and entertainment properties.
Key Responsibilities
- Prospect and identify qualified companies and drive the sale of marquee partnership assets, including title sponsorships, founding partnerships, kit sponsorships, team and driver intellectual property rights, and official category partnerships
- On behalf of the motorsports client and other clients such as professional and collegiate sports teams, leagues, and venues.
- Proactively construct and maintain a brand prospect pipeline across multiple categories and territories for potential opportunities across Excel's client roster.
- Understand the marketing and business objectives of prospective clients and their agencies to determine how a partnership with the motorsports property and Excel clients can help them achieve their goals, and secure meetings with decision-makers by building trust, empathy
- And demonstrating a deep understanding of best-in-class brand and sports marketing practices.
- Deploy a consultative, idea-first sales approach to present, negotiate, and close partnership deals, working with counsel through contract execution and helping brands identify optimal partnerships to pursue with Excel clients.
- Work collaboratively with the Marketing Solutions department to build the narrative and storyline for corporate sales opportunities and to structure impactful presentations for prospective partners.
- Opportunistically pivot conversations to additional Excel sales verticals, including talent marketing, brand marketing, executive search engagements, and owned and operated events.
- Establish and deepen relationships with senior-level decision-makers at major corporations, teams, leagues, venues, and governing bodies, and leverage Excel Sports and client hosting assets to develop new relationships and further existing ones.
- Support broader sponsorship sales and commercialisation services across Excel's portfolio of domestic and international sports and entertainment properties.
- Interact directly with the client's senior commercial leadership team and support the development and execution of the team's sponsorship strategy.
- All other duties as assigned.
Required Experience & Qualifications
- Bachelor's degree required.
- 7–10 years of direct, relevant work experience at a team, league, property, and/or sales agency.
- Proven sales track record of delivering and supporting 7 and 8-figure annual sponsorship deals.
- Must be a self-starter and comfortable with a dynamic, fast-paced work environment.
- Must have an established network inclusive of senior brand, agency, and/or property decision-makers.
- Must be a natural and confident salesperson with a proven ability to generate creative ideas and develop proposals that meet and exceed potential partners' business objectives.
- Must have demonstrated ability to work in a highly collaborative environment with peers and wider team members.
- Must be a persistent and consistent relationship builder.
- Must have ability to manage multiple projects and brand conversations while being responsive to the needs of the division and peers.
- Must have excellent presentation, written, and verbal communication skills.
- Must have ability to communicate the value of partnership versus pure media as a marketing solution.
- Must demonstrate high energy and a personality that thrives in a fast-paced, ever-changing environment, particularly well suited to the dynamic world of Formula 1.
- Must have ability to demonstrate uncompromised judgment and discretion regarding interpersonal relationships.
- This position is not eligible for sponsorship.
Preferred Skills
- Global sports and entertainment experience preferred.
Workplace
- Based in either the New York City or West Hollywood office.
Salary
- The pay range for this position is $140,000 per year - $150,000 per year.
- This position is also eligible for a discretionary bonus.
- Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria.
Benefits & Perks
About the Company
Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties.