Director, Content Strategy

catonetworks; Philadelphia (Philadelphia County); On-site; USD 120,000 - 180,000; Full time

Job summary

Cato Networks is seeking a Director, Content Strategy to elevate editorial quality and differentiation across marketing and communications. You will shape flagship thought leadership, research narratives, and executive bylines, partnering with Product Marketing, Demand Gen, Brand, and leadership to translate priorities into a clear editorial agenda.

You will own AI-driven discovery strategy, develop standards for originality and credibility, and guide cross-functional teams to deliver compelling

Qualifications

• 10+ years of experience in editorial strategy, thought leadership, strategic content, corporate storytelling, journalism, or related roles.

Responsibilities

• Build and evolve editorial strategy across marketing and communications, translating narratives into a prioritized agenda and calendar.
• Partner with marketing leadership on strategic narratives and business priorities, with ownership of final positioning and tradeoffs.
• Determine what content to create, update, repurpose, gate/ungate, refresh, optimize, or retire based on audience needs and channel strategy.
• Bring a strategic lens to market moments to determine where Cato can lead the conversation.
• Own research and flagship content strategy including annual reports, industry studies, and flagship programs.
• Develop high-impact content and assets: thought leadership, executive bylines, research narratives, campaign messaging, web copy.
• Own content strategy for AI-powered discovery, including SEO and findability across emerging experiences.
• Define standards for originality, credibility, point of view, audience relevance, and measurable business value.

Skills

Editorial strategy

Thought leadership

Strategic content

Corporate storytelling

Journalism

Job description

Welcome to the future of cloud networking and security!

Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more). Cato's unique technology inspired a brand-new product category, later named "SASE" by Gartner and a market expected to reach $28.5 billion by 2028.

This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader - don't miss it!

Cato Networks is searching for a Director, Content Strategy with deep knowledge of Cybersecurity and Enterprise Networking who can elevate the quality, consistency, and differentiation of our content while shaping thought leadership, editorial strategy, and narratives that strengthen Cato's market leadership. Reporting to the VP, Corporate Communications, this leader will partner closely with Communications and Marketing leadership, including the CMO, to translate company-level positioning and business priorities into a clear editorial agenda, helping determine which stories Cato should tell, where we have the credibility to lead, and how our content can stand apart in a crowded market.

The ideal candidate will strengthen how Cato plans and prioritizes content across announcements, campaigns, and thought leadership moments, helping teams determine the right mix of new, refreshed, repurposed, both gated and un-gated content, based on audience value, business priority, channel strategy, performance, and existing assets. They will partner across Corporate Communications, Product Marketing, Demand Generation, Brand, Social, Customer Marketing, Customer Advocacy, and executive stakeholders to guide flagship content, research-led storytelling, executive thought leadership, customer and partner narratives, campaign storytelling, and AI-driven discovery strategy.

What You'll Do

• Build and evolve Cato's editorial strategy across marketing and communications, translating company-level narratives into a prioritized editorial agenda and calendar for major content, thought leadership, research, social amplification, and campaign storytelling.
• Partner with marketing leadership on strategic narratives and business priorities, with leadership retaining ownership of final positioning and key tradeoffs.
• Help determine what content Cato should create, update, repurpose, gate, ungate, refresh, optimize, or retire based on audience needs, business priorities, performance data, channel strategy, and the strength of existing assets.
• Bring a strategic lens to major market moments, helping determine where Cato has the credibility, relevance, and opportunity to lead the conversation.
• Own Cato's research and flagship content strategy, including annual reports, industry studies, signature thought leadership programs, and other major editorial moments.
• Develop high-impact content and editorial assets, including thought leadership, executive bylines, research narratives, campaign messaging, web copy, and other strategic content that supports Cato's business priorities and market narrative.
• Own content strategy for AI-powered discovery, including answer engine optimization, content structure, findability, and performance across emerging search and answer experiences.
• Define what strong content looks like for Cato by creating standards, guidance, and decision frameworks for originality, credibility, point of view, audience relevance, measurable business value, and cross-functional consistency.
• Partner with Product Marketing, Demand Generation, Customer Advocacy, Social, Brand Partnerships, and web/content stakeholders to ensure campaigns, product narratives, customer proof points, partner moments, and channel strategies connect to the broader editorial strategy.

Requirements

• 10+ years of experience in editorial strategy, thought leadership, strategic content, corporate storytelling, journalism, or related roles, ideally in B2B technology, enterprise software, cybersecurity, networking, or cloud infrastructure.
• Strong editorial judgment and writing skills, with the ability to identify what makes a story compelling, credible, and relevant to the audience.
• Ability to quickly synthesize trends in cybersecurity, networking, and enterprise technology into differentiated narratives that resonate with technical and executive audiences.
• Proven ability to develop strategic content for complex technical or business topics, including executive bylines, research reports, industry POVs, campaign narratives, web content, customer stories, or flagship thought leadership programs.
• Experience translating company priorities, market trends, and executive perspectives into clear editorial strategies and high-impact conten