Director Content Marketing, Corporates

Reuters; Eagan (MN); Hybride; USD 137 000 - 255 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Grow My Way program

Flexible vacation

Two mental health days off

Headspace app access

Tuition reimbursement

Employee incentive programs

401k with company match

Résumé du poste

Thomson Reuters in the United States is seeking a senior content leader to set the editorial agenda for the Corporates market. You will shape narratives across tax, legal, and risk, and build programs that turn capabilities into outcomes for corporate buyers.

You'll drive demand content, manage the calendar, and collaborate with senior executives to ghostwrite at the highest level, leveraging AI tools while preserving accuracy.

Qualifications

• 7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.
• A track record of building original content programs that moved a market, not just produced volume.
• Strong editorial judgment with the ability to rewrite and adapt content for distinct audiences.
• Storytelling and solution selling that translate complex capabilities into business outcomes.
• Fluency with AI content tools and clear POV on using them without sacrificing accuracy.
• Familiarity with SEO and emerging AEO practices and how buyers research solutions.

Responsabilités

• Editorial strategy for the Corporates market, defining pillars and messaging frameworks.
• Content that drives pipeline across nurture, ABM, and campaigns; cover the full buyer journey.
• Own the content operating model, calendar, production workflows, and measurement.
• Lead a team of content managers, writers, and producers; coach on strategy and craft.
• Collaborate with strategy, product, tax, legal, and risk teams to align content with priorities.

Connaissances

Editorial leadership

Storytelling

Cross-functional collaboration

Content strategy

AI content tools

Marketing analytics

Solution selling

Leadership

Audience segmentation

Outils

Salesforce

Marketing automation

CMS

Workfront

Contently

Writer

Description du poste

**Job Description**Corporate tax, trade, legal, and risk leaders face mounting regulatory complexity, fast-moving technology change, and limited resources. As generative AI reshapes their work, they’ll rely on technology they can trust: fiduciary-grade AI grounded in authoritative content. This role leads the content engine behind our full-stack marketing strategy. You’ll set the editorial agenda for the Corporates market, shape how corporate professionals think about the future of their work, and build content programs that drive demand across our tax, legal, and risk portfolios. You’ll turn product capabilities into stories about the outcomes corporate buyers care about. You’ll report to the VP of Marketing, Corporates. You’ll partner closely with Brand, Product Marketing, Demand Generation, Sales Enablement, Thomson Reuters Institute, Communications, Product, and Sales leadership. You’ll lead a team of content managers, writers, and producers across all three portfolios. The role balances portfolio-spanning strategy with hands-on writing and editing. **Key Responsibilities*** **Editorial strategy.** The themes, narratives, and point of view we bring to the Corporates market across tax, legal, and risk. Ground them in deep customer understanding, commercial priorities, and a clear competitive read. Define content pillars and messaging frameworks that tie each portfolio’s story to the broader Corporates narrative.* **Content that drives pipeline.** Demand generation content for nurture and conversion, sales enablement, ABM and segment-specific content, and integrated content for launches and campaigns. Cover the full buyer journey, from awareness through adoption, renewal, and advocacy. Work with sales leadership to turn win/loss insights into sharper solution-selling content.* **Search and answer-engine visibility.** Organic SEO plus AEO, so our content is structured, cited, and positioned to surface in ChatGPT, Perplexity, Claude, Google AI Overviews, and other generative search experiences.* **The content operating model.** Editorial calendar, production workflows, and distribution across paid, owned, earned, and partner channels. Own the measurement framework that ties content to business outcomes, using Salesforce, multi-touch attribution, SEO/AEO analytics, and content analytics. Report on impact to leadership.* **Team and partner network.** A high-performing team of content leaders, writers, and producers, extended through our internal Studio, agencies, and contributor network. Set expectations, coach on strategy and craft, and model the work by writing, editing, and producing content yourself.* **Cross-functional alignment.** Work with strategy leads and product teams across tax, legal, and risk to set channel mix, turn feature announcements into customer narratives, and align content with marketing and sales priorities. **Required Qualifications*** 7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team. Experience across multiple product lines or business units is ideal.* A track record of building original content programs that moved a market, not just produced volume. You can point to specific franchises and what they earned the business.* Strong editorial judgment. You can read a draft, name what’s wrong with it, and rewrite the lead yourself. You can flex tone and depth across distinct audiences (tax, legal, risk/compliance).* A gift for storytelling and solution selling. You turn complex, technical capabilities into a clear story about business outcomes, not a features list.* Fluency with AI content tools and a clear point of view on using them without flattening voice or eroding accuracy.* Familiarity with SEO and emerging AEO practices, and with how corporate buyers research and validate solutions as search behavior shifts.* Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed.* Fluency with content performance data and marketing analytics (Salesforce, marketing automation, multi-touch attribution). You manage to numbers without losing the craft.* Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production.* Strong interpersonal skills. You can influence cross-functional teams across multiple portfolios and build alignment with tact and clarity. **Preferred Qualifications*** Experience in B2B, legal, regulated, or professional services markets. If you don’t have it, you’ve moved into a complex vertical before and gotten smart fast.* Nice to have: demand generation, ABM, customer advocacy programs, building content functions from the ground up, or marketing multiple portfolios to a shared buyer. Why this role, and why nowCorporate tax, legal, and risk teams are under pressure to do more with less while AI changes their work. We offer authoritative content, deep customer relationships, and a serious AI platform. The content function sits at the center of how we win with the Corporates market. The leader in this seat will shape what we say and how corporate professionals think about the work ahead. #LI-TV1 **What’s in it For You?*** **Hybrid Work Model:** We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.* **Flexibility & Work-Life Balance:** Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.* **Career Development and Growth:** By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.* **Industry Competitive Benefits:** We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.* **Culture:** Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.* **Social Impact:** Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.* **Making a Real-World Impact:** We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.For any eligible US locations, unless otherwise noted, the base compensation range for this role is $137,200 USD - $254,800 USD.Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.