Director, Content Marketing

Tenable

Massachusetts

On-site

USD 163,000 - 218,000

Full time

4 days ago

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Benefits offered by this job

Medical

Dental

Vision

Disability and life insurance

401(k) retirement savings with company

Employee stock purchase plan

Employee referral program

Flexible spending accounts

EAP

Education assistance

Parental leave

Paid time off

Job summary

Tenable is seeking an experienced Director of Content Marketing to architect and execute our content strategy. You will lead the editorial framework, shape thought leadership, and align content with strategic goals across Corporate Communications, Tenable Research, Product Marketing and Revenue Marketing.

The role requires 8–10+ years in content marketing or journalism with 5+ years of leadership in an enterprise-scale organization.

Qualifications

8-10+ years in content marketing, corporate marketing or journalism with 5+ years in leadership at an enterprise-scale org.
Experience writing high-quality, technical content across platforms is required.
Fluency in AI search landscape and content optimization for answer engines.

Responsibilities

Lead strategic content planning and editorial governance across channels.
Direct multi-format content creation including research reports and web pages.
Collaborate with PMM, Legal, Sales, Research and Web for delivery and impact.
Monitor content KPIs and optimize for pipeline contribution.

Skills

Content marketing leadership

Editorial writing

SEO / GEO expertise

Cross-functional collaboration

Strategic planning

Education

Bachelor’s degree in Marketing, Communications, Journalism, English, or related field

Job description

Who is Tenable?

Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 50 percent of the Global 2000, and large government agencies. Come be part of our journey!

Who is Tenable?

What makes Tenable such a great place to work?

Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!

Your Role

Tenable is seeking an experienced Director of Content Marketing who will act as the architect of our content strategy, ensuring our thought leadership and marketing assets are strategic and differentiated. Your mission is to bring clarity, consistency and authority to our messaging, positioning Tenable as the undisputed leader in exposure management, winning the trust of the CISO, and empowering the practitioner. The ideal candidate will bring cybersecurity experience and a journalistic approach to developing content that engages and informs technical B2B audiences. Sitting at the intersection of Corporate Communications, Tenable Research, Product Marketing and Revenue Marketing, this leader will transform proprietary research, executive expertise and customer insights into compelling market narratives. Reporting to the Vice President of Corporate Communications, the Director will lead the content marketing team, combining strategic planning with hands‑on writing and editorial leadership.

Your Opportunity

Strategic Leadership & GEO Transformation

Lead Programmatic Growth: Maintain and grow Tenable’s leadership position by driving the global Exposure Management Leadership Council. This requires helping to nurture and support Tenable’s CISO relationships, coordinating regular discussions and peer‑to‑peer engagement, and translating technical and process insights into regular original reports and content. Act as a valuable partner for Tenable Research, influencing the research calendar and pillar research initiatives that support thought leadership, competitive differentiation and customer engagement.
Champion SEO/GEO (Generative Engine Optimization): Implement a GEO-first approach to all external marketing content. Ensure Tenable’s assets are optimized for visibility, authority and citation potential across AI‑powered answer engines, AI‑assisted search and traditional search results.
Utilize AI as a Content Marketing Accelerator: Implement and manage AI‑enabled content workflows that drive efficiency, scalability and quality.

Content Strategy & Execution

Own the Editorial Framework: Serve as a champion of the Tenable editorial voice across our external thought leadership materials. Manage the editorial calendar, blog strategy, and writing style guide to ensure a cohesive, high‑quality narrative across all touchpoints. Must be able to quickly generate blog copy, especially for rapid response and often on highly technical cybersecurity topics. Must be comfortable editing technical and research content on cybersecurity topics.
Drive Multi-Format Excellence: Direct the creation of high-impact content including research reports, SEO/GEO‑optimized web pages, video scripts and other forms of derivative content to drive long‑term engagement. Map derivative content strategies to the buyer journey. Ensure every asset reflects our competitive differentiation and speaks directly to our target personas.

Stakeholder & Operational Management

Matrixed Collaboration: Serve as a trusted advisor to key stakeholders within Corporate Communications, Product Marketing, Product Management, Research, Web, Creative and Revenue Marketing. Translate business priorities into effective, actionable content initiatives.
Data-Driven Optimization: Monitor, report and analyze content KPIs—including organic visibility, engagement and pipeline contribution—using these insights to refine strategies and demonstrate business impact.

What You’ll Need

Experience: 8-10+ years in content marketing, corporate marketing or journalism, with at least 5+ years of leadership experience at an enterprise‑scale organization. Must have experience managing a team as well as the demonstrated ability to write high‑quality, technical content across a variety of platforms.
GEO/AEO Expertise: Fluency in the emerging AI search landscape. You understand how LLMs and answer engines consume content and know how to optimize for them.
Strategic & Operational Balance: Ability to act as both a visionary leader and a hands‑on contributor. You are comfortable defining high‑level content frameworks while also rolling up your sleeves to edit or write high‑priority assets.
Stakeholder Influence: Proven track record of operating in a highly matrixed environment. You possess the ability to secure buy‑in from senior leadership and drive collaboration across diverse teams (PMM, Legal, Sales, Research).
Brand Voice Champion: Demonstrated experience as a protector of editorial brand voice and standards. You have a sharp eye for quality and the ability to coach writers to elevate their work. AP Style preferred.
Education: Bachelor’s degree in marketing, communications, journalism, English, or related field.

This is the base pay range for this position. Compensation for the role will depend on a number of factors, including the candidate's qualifications, skills, competencies, location and experience, and may fall outside of the range shown. Employees are also eligible for variable compensation in addition to base pay (commission for sales roles, bonus for non‑sales roles), depending on company and individual performance.

medical
dental
vision
disability and life insurance
401(k) retirement savings with company match
an employee stock purchase plan
an employee referral program
flexible spending accounts
an Employee Assistance Program (EAP)
education assistance
parental leave
paid time off (PTO)
company-paid holidays
health and wellness events
community programs

US Pay Range

$163,000—$217,666.67 USD

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact Recruiting@Tenable.com for further assistance.

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