Director, Content Marketing

Fivetran, Inc.; Denver (CO); On-site; USD 164,000 - 205,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

RSU stock grants

Generous paid time away from work

Job summary

Fivetran, Inc. in Denver seeks a Director of Content Marketing to shape and own our AI-focused storytelling across blogs, case studies, video, and social.

You will collaborate with founders and senior leaders to craft clear narratives that resonate with both executives and data practitioners. In this hands-on leadership role, you will recruit, mentor, and manage a team of writers, editors, and multimedia creators, setting high standards for plain, human writing while aligning content with

Qualifications

• 10+ years of B2B content marketing experience, including 5+ years leading teams.
• Proven track record building and running content programs at scaled B2B software companies.
• Strong editor and writer with a portfolio.
• Experience across formats: long-form editorial, customer stories, video, and social.
• Comfort with technical topics and credibility with practitioners and execs.
• Data-driven approach tying content to pipeline and outcomes.
• Experience working with executives and across marketing functions.
• Hands-on fluency with AI tools in content work.

Responsibilities

• Own content strategy for AI story across blog, case studies, video, leadership, and social.
• Lead, hire, and coach writers, editors, video producers, and social specialists.
• Turn customer results into trusted stories with case studies, video, quotes.
• Help founders express their views in long-form pieces, bylines, talks.
• Write for executives and practitioners who use the tools.
• Maintain voice across the company and open-source communities.
• Collaborate with product marketing, PR, demand gen, brand, community, and sales enablement.
• Run content as a program with briefs, workflow, deadlines, agencies and budgets.
• Measure pipeline influence, engagement, AI visibility, share of voice.
• Set standards for AI usage to speed up work without becoming generic.

Skills

B2B content marketing

Team leadership

Editing & writing

Content formats

Technical writing

Data-driven marketing

Executive collaboration

AI tools in content

Tools

AI tools for content

Job description

From the company’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With the company, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

the company and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.

Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data - from the moment data moves, through every transformation, to the context teams and AI systems rely on.

the company helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.

As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.

During this transition period, you may see references to both the company and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the Role

Most of what gets written about AI and data is noise. This role decides what our story sounds like instead, and how a skeptical data engineer and a busy executive each find a reason to believe it.

As Director of Content Marketing, you will lead the team that tells that story: blogs, case studies, video, thought leadership, and social. You will work directly with our founders and senior leaders, and with the customers whose results make the story real. It’s a hands‑on leadership job. You will set the standard for the writing, edit the work yourself when it matters, and build a team that people outside the company want to read.

You will report to the VP of Corporate Marketing. This is a hybrid full‑time position based out of our Oakland, Denver, New York, Austin or Philadelphia office, with two days per week in the office.

You will use AI tools, including Claude, in your own work, and you will expect your team to do the same, with people always owning the final word.

What You'll Do

• Own the content strategy for our AI story across blog, case studies, video, thought leadership, and social, and turn it into a roadmap and calendar the team can run.

• Lead, hire, and coach a team of writers, editors, video producers, and social specialists, and set a high bar for quality and for plain, human writing.

• Turn customer results into stories people trust, working with customer advocacy on case studies, video, and quotes that stand up to scrutiny.

• Help founders and executives say what they think in their own voices, through long‑form pieces, bylines, talks, and posts.

• Write for two audiences at once: executives who own the outcome, and practitioners such as data engineers and analytics engineers who live with the tools.

• Keep our voice consistent across the the company and dbt communities, including the open source community that has strong opinions about us.

• Work closely with product marketing, PR, demand generation, brand, community, and sales enablement so content matches our messaging and supports the field.

• Run content as a program: briefs, workflow, deadlines, agencies and freelancers, and an annual budget.

• Measure what works, including pipeline influence, engagement, search and AI answer visibility, and share of voice, and stop doing what doesn't.

• Set clear standards for how the team uses AI, so the work gets faster without getting generic.

Skills We're Looking For

• 10+ years of B2B content marketing experience, including 5+ years leading teams.

• A track record of building and running a content program at a scaled B2B software company, ideally in data, infrastructure, or developer tools.

• Strong judgment as an editor and an excellent writer, with a portfolio you can walk us through.

• Experience across formats, including long‑form editorial, customer stories, video, and social.

• Comfort with technical subject matter and the credibility to earn trust from practitioners and executives alike.

• A data‑driven approach, with experience tying content to pipeline and business outcomes.

• Experience working with executives and founders, and influencing partners across product marketing, PR, sales, and demand generation.

• Hands‑on fluency with AI tools in content work, and clear views on where people must stay in charge.

Bonus Skills

• Experience at a data, AI, or open source company.

• Experience building content for a technical community or developer audience.

• Experience running executive thought leadership, speaking programs, or analyst‑facing content.

• Experience building content operations and AI‑assisted workflows.

• Experience producing podcasts, webinars, or event content.

#LI-JC1 #LI-Hybrid

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

Denver Pay Range

$164,250.50-$205,313 USD

Perks and Benefits

• 100% employer-paid medical insurance*

• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year‑end Global Week of Rest, and volunteer days off.

• RSU stock grants*

• Professional development and training opportunities

• Company virtual happy hours, free food, and fun team‑building activities

• Monthly cell phone stipend

• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self‑guided mindfulness exercises for all covered employees and their covered dependents.

**May vary by country and worker type - please reach out to your recruiter for more information**