Lifecycle Marketing Manager

Fivetran; Michigan; Hybrid; USD 121,000 - 145,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

RSU stock grants

Monthly cell phone stipend

Professional development and training

Job summary

Fivetran in Oakland, CA is seeking a Lifecycle Marketing Manager to drive prospect engagement across our global Commercial business. You will own email strategy and build automated journeys to nurture new business prospects through the buying journey.

You will collaborate with demand generation, content, marketing operations, and sales to connect email nurture with broader campaigns and prospect outreach, with a data-driven approach to improving conversion and business impact.

Qualifications

• 4+ years of relevant B2B marketing experience.
• Hands-on Marketo experience building automated journeys and segmentation.
• Strong copywriting and email design knowledge.
• Data-driven with KPI tracking and experiments.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys that guide prospects through the buying process, using behavior, interests, and funnel stage to deliver relevant messaging.
• Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
• Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization in partnership with marketing operations.
• Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
• Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.

Skills

Email marketing

Lead nurture

Marketo

Lifecycle marketing

B2B marketing

Campaign reporting

Tools

Marketo

Google Analytics

Job description

From the company’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With the company, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We're proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

the company and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.

Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data - from the moment data moves, through every transformation, to the context teams and AI systems rely on.

the company helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.

As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It's an exciting time to join us: We're creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.

During this transition period, you may see references to both the company and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About the Role

We're looking for a Lifecycle Marketing Manager to drive prospect engagement and conversion across the company’s global Commercial business. As part of the Commercial demand generation team, this role combines a strong email marketing background with a lifecycle mindset to nurture new business prospects through the buying journey.

You will own email strategy and execution, building personalized, automated journeys that deliver the right message at the right time. Through compelling copy, thoughtful segmentation, and ongoing experimentation, you will turn engagement into measurable progress toward MQLs and pipeline. You'll collaborate with demand generation, content, marketing operations, and sales to connect email nurture with broader campaigns and prospect outreach.

The ideal candidate brings experience in B2B demand generation, hands‑on email campaign execution, and a data‑driven approach to improving conversion and driving business impact.

This is a full‑time hybrid position based in our Oakland, California office.

Technologies You’ll Use

Marketo, Google Analytics, SFDC, Chat GPT, Claude, and Looker.

What You’ll Do

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead‑to‑MQL conversion, and pipeline growth.

• Build and optimize automated nurture journeys that guide prospects through the buying process, using behavior, interests, and funnel stage to deliver relevant messaging.

• Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.

• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.

• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.

• Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization in partnership with marketing operations.

• Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.

• Define KPIs and report on engagement, lead‑to‑MQL conversion, and pipeline contribution, translating results into actionable recommendations.

• Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.

Skills We’re Looking For

• 4+ years of relevant B2B marketing experience, with direct ownership of email marketing and lead nurture programs.

• Hands‑on experience with Marketo, including building automated journeys, audience segmentation, personalization, and campaign reporting.

• A proven ability to develop and optimize nurture campaigns that drive prospect engagement

• Strong email copywriting skills and an understanding of email design, deliverability, and quality assurance best practices.

• A lifecycle mindset, with the ability to build relevant prospect experiences based on buyer needs, behavior, and funnel stage.

• A data‑driven approach to defining KPIs, designing and analyzing experiments, and translating results into actionable insights.

• Strong collaboration and communication skills

• A strong sense of ownership, critical thinking, and problem‑solving skills, with the ability to work independently and manage multiple priorities.

#LI-JC1 #LI-Hybrid

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

Oakland Pay Range

$120,691-$144,835 USD

Perks and Benefits

• 100% employer-paid medical insurance*

• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year‑end Global Week of Rest, and volunteer days off.

• RSU stock grants*

• Professional development and training opportunities

• Company virtual happy hours, free food, and fun team‑building activities

• Monthly cell phone stipend

• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self‑guided mindfulness exercises for all covered employees and their covered dependents.

**May vary by country and worker type - please reach out to your recruiter for more information*