Director, Content Creators & Influencers

Warner Bros. Discovery; Culver City (CA); On-site; USD 133,000 - 247,000; Full time

Job summary

Warner Bros. Discovery is seeking a Director of Content Creators and Influencers for HBO Max. This role involves developing influencer strategies to elevate brand awareness and demand. The ideal candidate has extensive experience in influencer marketing, team management, and a strong network within the creator community. Join a leading company that champions inclusion and innovation in the entertainment industry.

Benefits

Health insurance coverage

Employee wellness program

Life and disability insurance

Retirement savings plan

Paid holidays

Vacation

Qualifications

• 8-10 years of experience in the creator and influencer marketing industry.
• 5 years managing a team and relationships with top creators.
• Proven track record in building and scaling influencer programs.

Responsibilities

• Build and maintain strategic relationships with content creators and influencers.
• Collaborate cross-functionally with PR and social teams.
• Negotiate and manage influencer campaigns.

Skills

Team management

Influencer marketing

Strategic thinking

Relationship building

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

Director, Content Creators and Influencers, HBO Max

Content creators and influencers are among the most powerful and efficient marketing drivers today, especially when it comes to generating awareness and demand. They are storytellers, tastemakers, and often, full-fledged media brands in their own right.

We’re seeking a Director of Content Creators and Influencers to elevate and scale our approach to working with creators. This role will lead the development of a best-in-class influencer and creator strategy—one that drives meaningful awareness and demand for HBO Max, our films, and our original series.

While we already engage with top creators worldwide, we see a significant opportunity to take this work to the next level. This role will shape a unique, differentiated creator program that sets the gold standard in entertainment—and makes HBO Max the most coveted brand for creators to partner with.

Your Role And Responsibilities

• Build and maintain strategic relationships with content creators and influencers across all tiers, ensuring authentic brand alignment and long-term partnerships.
• Collaborate cross-functionally with internal teams (social, PR, brand, content, talent, legal) to streamline influencer engagement and align on campaign objectives.
• Negotiate, structure partnerships, manage campaign execution and performance tracking.
• Drive innovation by scouting new opportunities in the creator ecosystem, including emerging platforms, creative tech, and beta partnerships with creators and tool providers.
• Conceptualize and pitch creative campaigns that respect the creator’s voice while aligning with brand strategy, focusing on co-creation and authentic storytelling over traditional sponsored content.
• Stay culturally in tune with Gen Z and Millennial audiences, maintaining a deep understanding of creator culture and trends to ensure content relevance and resonance.
• Establish operational systems for managing influencer campaigns efficiently, from onboarding to measurement, ensuring smooth execution and ROI analysis.
  
  

Qualifications & Experience

• 8-10 years of experience in the creator and influencer marketing industry, with a proven track record of success.
• Minimum of 5 years of managing a team.
• Established network of relationships with top-tier and emerging content creators, influencers, and industry partners.
• Deep understanding of creator ecosystem trends, audience behavior, and the evolving digital content landscape.
• Demonstrated experience in building and scaling influencer programs for major cultural brands, ideally within entertainment or streaming.
• Strong leadership background with experience managing and mentoring teams of influencer marketing professionals.
• Ability to collaborate cross-functionally and report to executive leadership, including direct reporting to a VP-level stakeholder.
• Strategic thinker with hands-on experience designing innovative, measurable influencer campaigns aligned with brand goals.
  
  

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $133,000.00 - $247,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.