Director, Content & Creative Services

BioSpace; Indiana; On-site; USD 120,000 - 180,000; Full time

Job summary

USP is seeking a Director, Content & Creative Services to source content into compelling digital experiences. The role will build the operating model, creative standards, workflows, technology, and partner ecosystem needed to produce reusable video, audio, articles, social content, infographics, email modules, campaign assets, and internal training at speed and with consistent quality.

This leader will build and scale USP’s Digital Studio, with a strong focus on governance, cross-functional

Qualifications

• Bachelor’s degree in marketing, communications, digital media, design, journalism, business, or a related field.
• 12+ years of progressive experience in digital content, creative services, studio operations, content marketing, or integrated production.
• 7+ years leading teams, agencies, vendors, or multidisciplinary production operations.

Responsibilities

• Develop Digital Studio strategy, operating model, and governance for scalable, insourced content production.
• Guide multiformat production (video, audio, editorial, social) ensuring access, brand consistency, and reuse across channels.
• Lead cross-functional planning with Scientific Affairs, Education, Global Communications, and Digital Marketing to maximize impact.

Skills

Digital content experience

Creative services leadership

Studio operations

Content marketing

Education

Bachelor’s degree in marketing, communications, digital media, design, journalism, business, or related field

Tools

AI-enabled content tools

Digital asset management

Job description

Description

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

Brief Job Overview

USP is seeking a Director, Content & Creative Services to source content into compelling, customer-centric digital experiences. The role will build the operating model, creative standards, workflows, technology, and partner ecosystem needed to produce reusable video, audio, articles, social content, infographics, email modules, campaign assets, and internal training at speed and with consistent quality.

This role will build and scale USP’s Digital Studio , with a strong focus on:

• Content atomization strategy and studio operations


• Multiformat digital production and creative quality


• Cross-functional governance, distribution, measurement, and reuse

Working across Scientific Affairs, Education, Global Communications, Digital Marketing, Industry Programs, regional teams, and external partners, this leader will turn high-value source material into coordinated content journeys that expand customer knowledge, strengthen thought leadership, improve engagement, generate leads, and support measurable business and education outcomes.

How will YOU create impact here at USP?

Main Responsibilities

• Digital Studio Strategy & Operating Model
  
  
  
  • Establish the vision, roadmap, service model, and annual plan for USP’s Digital Studio and content atomization capability.
  
  
  • Build a scalable operating model that progresses from agency-supported pilot to a sustainable insourced center of excellence.
  
  
  • Define intake, prioritization, briefing, production, review, publishing, and reuse workflows.
  
  
  • Translate enterprise priorities and customer needs into a focused studio portfolio and production roadmap.
  
  
  
  


• Content Atomization & Multiformat Production
  
  
  
  • Turn webinars, seminars, expert presentations, education programs, and other source assets into coordinated suites of reusable content.
  
  
  • Lead production of short-form video, audio and podcasts, articles, social posts, infographics, email snippets, campaign modules, and internal training.
  
  
  • Ensure each asset is audience-relevant, channel-appropriate, accessible, on brand, and designed for reuse across the customer journey.
  
  
  • Apply AI-enabled and digital production tools responsibly to improve speed, consistency, versioning, and scale.
  
  
  
  


• Creative Direction, Quality & Governance
  
  
  
  • Set creative direction, production standards, templates, and quality controls across video, audio, design, and digital content.
  
  
  • Partner with scientific and communications owners to preserve scientific accuracy while making complex topics clear and engaging.
  
  
  • Embed brand consistency, accessibility, rights management, and SMRP/PMRC requirements into studio workflows.
  
  
  • Maintain review discipline, version control, and production documentation for every deliverable.
  
  
  
  


• Agency, Technology & Studio Operations
  
  
  
  • Select, brief, and manage agency and production partners against clear scope, quality, timeline, and budget expectations.
  
  
  • Own studio capacity planning, production schedules, vendor performance, and investment decisions.
  
  
  • Define requirements for video and audio editing, design, recording, collaboration, and digital asset management tools.
  
  
  • Build repeatable processes and internal capability that reduce one-off effort and improve time to market.
  
  
  
  


• Cross-Functional Activation & Content Reuse
  
  
  
  • Lead collaborative planning with Scientific Affairs, Education, Industry Programs, Global Communications, Digital Marketing, and regional teams.
  
  
  • Convert shared priorities into actionable creative briefs, channel plans, and coordinated content packages.
  
  
  • Enable distribution across USP-owned channels, the Education LMS, webinars, email and Marketo nurture, social platforms, regional channels, and the USP Store.
  
  
  • Promote systematic tagging, storage, discovery, adaptation, and reuse through the content library and digital asset management ecosystem.
  
  
  
  


• Measurement, Learning & Scale
  
  
  
  • Define and report studio KPIs, including throughput, reuse, engagement, views, leads, education impact, conversion contribution, and production efficiency.
  
  
  • Use performance data and stakeholder feedback to improve formats, workflows, channel activation, and investment choices.
  
  
  • Document pilot results, codify lessons learned, and scale successful approaches across topics, regions, and business priorities.
  
  
  • Present studio performance, risks, recommendations, and roadmap decisions to senior leadership.
  
  
  
  

Note

As part of the recruitment process, USP's Global Talent Acquisition team may contact candidates through a variety of communication channels, including Microsoft Teams, telephone, email, and WhatsApp (voice calls and text messages). These communications may be used to schedule interviews, provide updates on application status, discuss career opportunities, and answer questions about employment with USP.

To help ensure timely communication, candidates are encouraged to keep their contact information current and to engage only with individuals who clearly identify themselves as authorized USP representatives. USP will never request payment, banking details, or other financial information as part of the hiring process.

Who is USP Looking For?

• Bachelor’s degree in marketing, communications, digital media, design, journalism, business, or a related field.


• 12+ years of progressive experience in digital content, creative services, studio operations, content marketing, or integrated production.


• 7+ years leading teams, agencies, vendors, or multidisciplinary production operations.


• Demonstrated success building or scaling a content studio, center of excellence, or high-volume content production capability.


• Strong portfolio of multiformat work spanning video, audio, design, editorial, social, email, and campaign content.


• Experience translating technical or complex subject matter into clear, audience-relevant digital experiences.


• Expertise in creative operations, production planning, agency management, budgeting, briefing, and quality assurance.


• Proven ability to lead across a global, cross-functional, matrixed environment and influence senior stakeholders.


• Working knowledge of accessibility, brand governance, content rights, review workflows, digital asset management, and performance measurement.

Additional Desired Preferences

• Experience in scientific, healthcare, education, standards, or another regulated or technically complex environment.

Deep Expertise In

• Content atomization and modular content strategy


• Video, audio, visual design, editorial, and social production workflows


• Digital asset management, metadata, and enterprise content reuse

Familiarity With

• AI-enabled content tools, marketing automation, analytics dashboards, webinar and recording platforms, and creative design suites


• Experience launching a new capability, managing an agency-to-insource transition, or operating within a global center of excellence.

Supervisory Responsibilities

• Yes, 1 report (Content Strategy Lead)

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

Job Category Sales & Marketing

Job Type Full-Time