Director, Content and Strategy, High School Segment

Kaplan; United States; Remote; USD 64,000 - 203,000; Full time

Job summary

A leading education company is seeking a Director of Content and Strategy for their High School Segment. This role focuses on content development, project management, and collaboration across teams to enhance educational resources for high school students. The ideal candidate will have extensive experience in educational publishing and a strong background in project management. This position offers remote work flexibility and a competitive salary based on experience.

Benefits

Remote work for flexible work/life balance

Retirement plan with 8-10% company contribution

Tuition assistance and discounts

Health benefits starting day 1

Generous paid time off

Qualifications

• 5+ years in content development, product marketing, or project management in educational publishing.
• Experience developing print and digital educational content for high school test prep.

Responsibilities

• Develop and oversee multi-modal educational content for AP, ACT, SAT.
• Manage multiple projects, ensuring timely delivery and alignment with segment goals.
• Partner with sales and marketing to craft messaging and collateral.

Skills

Project Management

Communication

Content Development

Collaboration

Education

Bachelor’s degree in Education

Bachelor’s degree in Marketing

Bachelor’s degree in English

Job description

Director, Content and Strategy, High School Segment

Job Title
Director, Content and Strategy, High School Segment

Job Description
Kaplan has been a leader in education and professional advancement for over 80 years. We are a global company at the intersection of education and technology, committed to collaboration, innovation, and creativity to deliver an exceptional educational experience. We aim to inspire change and make a positive impact in the world.
The Director, Content and Strategy, High School Segment supports our high school segment, which provides test prep and college and career readiness solutions for AP, ACT, SAT, and related programs. This role involves content development, product marketing, and project management to create, position, and execute high-quality educational content and resources. Collaboration with sales, technology, operations, and marketing teams is essential for the success of our high school products.
Primary Responsibilities
Content Development & Management:

• Develop and oversee multi-modal educational content for AP, ACT, SAT, and college and career readiness products used by high school students and educators.
• Edit and improve content created by authors and subject matter experts to ensure clarity, engagement, and pedagogical alignment.
• Collaborate with instructional designers, educators, and multimedia teams to create interactive digital learning experiences.
• Utilize market research and feedback to enhance content and inform development decisions.

Sales (Go-To-Market) Strategy & Support:

• Partner with sales and marketing to craft messaging, collateral, and positioning that appeal to high school educators and administrators.
• Train internal teams on product features, benefits, and competitive advantages.
• Support product launches, sales enablement, and educator engagement strategies.

Project Management:

• Manage multiple projects, ensuring timely delivery and alignment with segment goals.
• Maintain clear communication throughout product lifecycle to ensure alignment and mitigate risks.
• Coordinate with cross-functional teams to improve workflows and efficiency.
• Assist in testing product plans and analyzing results for continuous improvement.

Minimum Qualifications

• Bachelor’s degree in Education, Marketing, English, or related field
• 5+ years in content development, product marketing, or project management in educational publishing, EdTech, or test prep
• Experience developing print and digital educational content, especially for high school test prep or college readiness
• Strong project management skills and ability to handle multiple priorities
• Knowledge of instructional design principles and data-driven content decisions
• Extensive experience in education systems and schools
• Excellent writing, editing, and communication skills

Preferred Qualifications

• Background in curriculum development or instructional design
• Experience in B2B EdTech marketing or sales enablement
• Knowledge of high school curriculum standards and testing requirements

Benefits

• Remote work for flexible work/life balance
• Retirement plan with 8-10% company contribution
• Tuition assistance and discounts through The Gift of Knowledge Program
• Health benefits starting day 1
• Generous paid time off, holidays, volunteer and diversity days
• Salary Grade B: $64,000 - $202,600 (actual salary based on experience and skills)

Location
Remote/Nationwide, USA

Additional Details

• Full-time employee, Seniority level: Director
• Job function: Marketing, PR, Writing/Editing
• Industry: Education Administration