Director, Consumer & Patient Marketing

Mineralys Therapeutics; United States; Remote; USD 175,000 - 195,000; Full time

Job summary

A clinical-stage biotechnology company in the United States is looking for an experienced marketing leader to define brand strategies and manage high-impact consumer campaigns. Candidates should have an MBA or bachelor's degree with over 8 years in pharma, and strong skills in data-driven decision-making and agility in project execution. This role involves up to 20% travel. Competitive compensation ranges from $175,000 to $195,000, including standard benefits.

Benefits

Medical benefits

Dental benefits

401K plan

Vision benefits

Time off

Qualifications

• 8+ years of experience in the pharmaceutical or biotech industry.
• At least 5 years of experience building and executing marketing strategies.
• Excellent communication and presentation skills.

Responsibilities

• Define the consumer and patient brand strategy.
• Evaluate the effectiveness of promotional strategies.
• Lead creative and digital agencies for consumer campaigns.

Skills

Flexibility

Data-Driven Decision Making

Agile Mindset

Frictionless Execution

Autonomy

Execution that Delivers Value

Education

MBA or bachelor’s degree

Job description

Overview

Mineralys Therapeutics is a publicly traded, clinical-stage biotechnology company focused on developing medicines to target diseases driven by abnormally elevated aldosterone. Our initial product candidate, lorundrostat, is a proprietary, orally administered, highly selective aldosterone synthase inhibitor that we are developing for cardiorenal conditions affected by abnormally elevated aldosterone, including hypertension and chronic kidney disease.

Responsibilities

• Define the consumer and patient brand strategy, including patient journey, positioning, segmentation, and messaging.
• Partner with market research to identify actionable patient insights to drive innovation and ideation in DTC and DTP strategies.
• Lead creative and digital agencies to develop out of the box, high-impact, multichannel consumer and patient campaigns.
• Oversee the development of unbranded and branded patient education materials, support programs, and engagement tools.
• Collaborate with Market Access to design innovative patient support programs to support patient onboarding, adherence, and retention.
• Work closely with internal teams (Medical, Legal, Regulatory, Compliance) to ensure compliant and aligned messaging.
• Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.

Skills and Attributes

Flexibility to adapt to a fast-changing, ambiguous environment in an organization without fully established procedures

• Velocity – Drive Speed with Purpose
• Foresight & Acceleration
• Execution Under Tight Timelines
• Clear Decision-Making in Ambiguity

Data-Driven Decision Making – Ground Strategy in Evidence

• Subject Matter Intelligence & Precedent-Based Reasoning
• Data Interpretation
• Metrics-Oriented

Agile Mindset – Embrace Iteration and Change

• Adaptability to Shifting Development Plans
• Iterative Planning & Engagement

Frictionless Execution – Simplify the Path to Results

• Operational Clarity & Precision
• Lean, Cross-Functional Collaboration
• Strategic Communication

Autonomy – Lead with Ownership and Accountability

• Self-Directed and Proactive
• Leads from the Front

Execution that Delivers Value

• Define success up front
• Follow through with discipline
• Deliver results that move the business

Travel

This position requires up to 20% travel. Frequently travel is outside the local area and overnight. Some of the travel may be international.

Education and Experience

• MBA or bachelor’s degree plus 8+ years of pharmaceutical or biotech industry experience with at least 5 years building and executing marketing strategies
• DTC and launch experience is strongly preferred
• Cardiovascular experience is preferred
• Demonstrated ability to develop and execute consumer/patient brand strategy and bring new thinking to promotional campaigns
• Strong project management skills, with the ability to manage multiple priorities and stakeholders.
• Experience leading cross-functional teams and agency partners.
• A self-starter mindset with high personal accountability, resourcefulness, and a collaborative spirit.
• Excellent communication and presentation skills.

Compensation and Benefits

These positions are eligible for standard Company benefits including medical, dental, vision, time off and 401K, as well as participating in Mineralys incentive plans contingent on achievement of personal and company performance. Actual compensation may vary from posted hiring range based on geographic location, work experience, education, and/or skill level.

US Salary Range: $175,000 - $195,000