Director, Consumer Marketing Communications

Abbott; Alameda (CA); On-site; USD 169,000 - 339,000; Full time

Job summary

Abbott is hiring a Consumer Marketing Communications Director to lead global marketing for the Abbott Libre CGM portfolio. This role involves strategizing consumer communication while managing a high-performing team to drive engagement across the diabetes consumer journey, fostering collaboration with cross-functional teams.

Benefits

Free medical coverage

Retirement savings plan

Tuition reimbursement

Flexible working environment

Qualifications

• 12+ years in consumer marketing roles.
• Experience leading high-performing marketing teams in a global organization.
• Strong executive presence to influence stakeholders.

Responsibilities

• Lead global strategy and execution of consumer-facing programs.
• Own the end-to-end strategy and development of communication platforms.
• Manage teams and agency partners for creative and marketing campaigns.

Skills

Leadership

Storytelling

Communication

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION: Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

As the Consumer Marketing Communications Director, you will lead the global strategy and execution of consumer-facing communication programs for the Abbott Libre CGM portfolio. Reporting into Global Strategic Marketing, this Director-level role is accountable for shaping the brand’s voice and driving deep engagement across the diabetes consumer journey—before, during, and after launch.

You will lead a team of high-performing marketers to create integrated global campaigns rooted in customer insights and designed to elevate brand preference, drive category leadership, and deliver measurable business results. This role plays a pivotal part in setting the creative direction, messaging frameworks, and go-to-market toolkits for all consumer channels, in partnership with Area and Local Marketing teams.

You will serve as a strategic leader and key partner to cross-functional leaders across commercial marketing, digital experience, insights, HCP marketing, and agency partners to ensure consistency, innovation, and relevance of consumer programs globally. This role requires a high level of comfort navigating ambiguity and evolving priorities—setting a clear vision, fostering alignment, and driving momentum even amidst complexity.

Abbott is a global healthcare leader dedicated to helping people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

What You’ll Work On

• Own the end-to-end strategy and development of global consumer communication platforms across key initiatives, product launches, and lifecycle campaigns
• Define and evolve Libre’s consumer brand positioning and core value propositions based on insights, competitive dynamics, and market trends
• Build, lead, and mentor a team of marketers to drive strategic execution, creative development, and performance optimization across regions
• Shape and manage a global network of agency partners to deliver high-impact creative, paid media, social, and digital campaigns aligned with brand strategy
• Partner closely with Area teams to ensure the relevance, localization, and adoption of global campaign assets and messaging
• Align closely with HCP marketing, digital, and commercial counterparts to deliver an integrated experience
• Provide strategic clarity in fast-moving environments; guide teams and stakeholders through uncertainty with confidence and focus
• Lead strategic input and communications planning for brand strategy forums, senior leadership presentations, and global marketing planning cycles
• Ensure brand consistency and excellence in execution across all consumer-facing materials globally

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 12+ years in consumer marketing roles
• Demonstrated success leading high-performing marketing teams in a global, matrixed organization
• Proven experience developing and launching consumer campaigns at scale
• Strong executive presence with the ability to influence cross-functional stakeholders and senior leadership
• Proven ability to lead teams and drive results amid ambiguity—setting direction, fostering adaptability, and maintaining focus through changing circumstances
• Exceptional storytelling, presentation, and communication skills
• Travel globally (15%) including field immersion and international team workshops

Preferred Qualifications

• MBA or Master’s degree in relevant field
• Experience in diabetes, medtech, or digital health preferred
• Familiarity with omnichannel marketing, measurement frameworks, and marketing technology platforms
• Experience managing agency networks and global campaign development across regions
• Ability to operate effectively in dynamic, fast-paced environments with competing priorities

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

The base pay for this position is

$169,300.00 – $338,700.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Marketing Support DIVISION: ADC Diabetes Care LOCATION: United States > Alameda : 2601 Harbor Bay Parkway ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 15 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf