Director, Connected Commerce & Media

Gildan; Winston-Salem (NC); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Publicly traded company (NYSE/TSX)

Mentorship and development

Attractive benefits packages

Job summary

Gildan seeks a Director of Connected Commerce & Media to lead the integrated commerce and media strategy across retail, DTC, and digital channels. You will drive omnichannel customer journeys, partner with agencies, and oversee multi-year roadmaps to grow revenue and market share in a fast-paced environment.

You will collaborate with Brand Marketing, E-Commerce, Sales, and Analytics to optimize ROAS, attribution, and measurement while mentoring a high-performing team and shaping industry

Qualifications

• Bachelor's degree in marketing, business, e-Commerce, digital media, analytics, or related field.
• 15+ years of experience in digital marketing, e-commerce, retail media, commerce marketing, or omnichannel strategy.
• 5+ years of leadership experience managing teams and agency partners.
• Proven experience leading retail media and connected commerce initiatives.
• Experience managing multimillion-dollar media and marketing budgets.
• Strong analytical skills with expertise in performance measurement and attribution.
• Demonstrated success driving revenue growth through digital commerce channels.

Responsibilities

• Develop, oversee, and execute a multi-million dollar connected commerce and media strategy including retail, DTC, social, email, and experiences.
• Design omnichannel customer journeys to drive acquisition, conversion, retention and lifetime value.
• Establish a multi-year roadmap to accelerate sales and market share growth.
• Lead and cultivate media agency relationships as the primary contact for alignment and campaign execution.
• Lead contract negotiations with external partners to secure favorable terms and deliverables.
• Maximize ROI through resource optimization and monitoring media spend and performance metrics.
• Lead media strategy and activation across key retail partners and media networks.
• Optimize investments to maximize incremental sales and ROAS.
• Partner with agencies and platforms to improve audience targeting, attribution, and measurement.
• Develop testing frameworks for new commerce media opportunities and tactics.
• Drive integration between retail media, paid search, paid social, programmatic, and CRM.
• Partner with E-Commerce and Sales leadership to identify revenue growth opportunities.
• Develop commerce activation plans supporting product launches and campaigns.
• Ensure media investments align with business objectives.
• Establish KPIs and reporting frameworks linking media performance to outcomes.
• Lead attribution, incrementality, and closed-loop measurement initiatives.
• Utilize advanced analytics and data visualization to guide decisions.
• Build partnerships with Marketing, Sales, Finance, IT, Data & Analytics.

Skills

Strategic Thinking

Commercial Acumen

Omnichannel Marketing

Retail Media Expertise

Data-Driven Decision Making

Change Management

Executive Communication

Team Development

Cross-Functional Collaboration

Innovation & Growth Mindset

Education

Bachelor's degree in marketing, business, e-Commerce, digital media, analytics, or related field

Tools

Amazon Ads

Walmart Connect

Target Roundel

Kohls Media Network

Adobe Analytics

Job description

Who We Are

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.

Who We Are

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com.

Position Summary

The Director of Connected Commerce & Media is responsible for building and leading the connected commerce strategy that unifies retail media, digital commerce, and omnichannel customer engagement to accelerate profitable growth.

The role partners closely with Brand Marketing, E-Commerce, Sales, Data & Analytics, Product Teams, and agency partners to create measurable growth through retail media networks, digital commerce platforms, marketplaces, social commerce, and emerging commerce technologies.

Key Responsibilities

Connected Commerce Strategy

• Develop, oversee, and execute a multi-million dollar, comprehensive connected commerce and media strategy that includes retail, DTC, social, email, and agentic experiences.
• Design omnichannel customer journeys that drive acquisition, conversion, retention, and lifetime value.
• Establish a multi-year roadmap to accelerate sales and market share growth.

Agency Management

• Lead and cultivate media agency relationships, serving as the primary point of contact for strategic alignment and campaign execution.
• Lead contract negotiations with external partners to secure competitive rates, favorable terms, and guaranteed deliverables.
• Maximize ROI through continuous resource optimization, closely monitoring media spend, agency allocations, and campaign performance metrics.

Retail Media & Performance Marketing

• Lead media strategy and activation across key retail partners and media networks.
• Optimize investment to maximize incremental sales, ROAS, and customer acquisition.
• Partner with agencies and retail media platforms to improve audience targeting, attribution, and measurement.
• Develop testing frameworks for new commerce media opportunities, audience strategies, and promotional tactics.
• Drive integration between retail media, paid search, paid social, programmatic, and CRM programs.

E-Commerce Growth & Commercialization

• Partner with E-Commerce and Sales leadership to identify and unlock revenue growth opportunities.
• Develop commerce activation plans supporting product launches, seasonal events, and promotional campaigns.
• Ensure media and commerce investments align with category, customer, and business objectives.

Analytics & Measurement

• Establish KPIs and reporting frameworks linking media performance to business outcomes.
• Lead attribution, incrementality, and closed-loop measurement initiatives.
• Utilize advanced analytics and data visualization to guide investment decisions.

Cross-Functional Leadership

• Build strong partnerships with Marketing, Sales, Finance, IT, Data & Analytics, and external partners.
• Lead and develop a high-performing team of commerce and media professionals, including mid and end of year performance reviews.
• Serve as the subject matter expert on connected commerce trends and best practices.
• Influence senior leadership through data-driven recommendations and business cases.

Innovation & Industry Leadership

• Monitor emerging trends in media, AI, personalization, and commerce technology.
• Evaluate new platforms, partnerships, and capabilities that improve customer experience and business performance.
• Represent the organization in industry forums and partner discussions.

Qualifications

Required

• Bachelor's degree in marketing, business, e-Commerce, digital media, analytics, or related field.
• 15+ years of experience in digital marketing, e-commerce, retail media, commerce marketing, or omnichannel strategy.
• 5+ years of leadership experience managing teams and agency partners.
• Proven experience leading retail media and connected commerce initiatives.
• Experience managing multimillion-dollar media and marketing budgets.
• Strong analytical skills with expertise in performance measurement and attribution.
• Demonstrated success driving revenue growth through digital commerce channels.

Preferred

• MBA or advanced business degree.
• Experience with leading retail media platforms (Amazon Ads, Walmart Connect, Target Roundel, Kohls Media Network, etc.).
• Experience with major marketing and analytics platforms including Adobe and retail media technologies.
• Background in CPG, retail, consumer products, or omnichannel commerce organizations.

Key Competencies

• Strategic Thinking
• Commercial Acumen
• Omnichannel Marketing
• Retail Media Expertise
• Data-Driven Decision Making
• Change Management
• Executive Communication
• Team Development
• Cross-Functional Collaboration
• Innovation & Growth Mindset

Success Metrics

• Digital revenue growth
• Retail media sales contribution
• Return on ad spend (ROAS)
• Incremental sales lift
• Customer acquisition and retention
• Conversion rate improvementShare of digital shelf
• Marketplace performance
• Media efficiency and profitability
• Team engagement and capability development

What’s in it for you?

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages

Find your fit with us

We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.