Director, Communications (Banana Republic)

Gap Inc.; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic communications professional to craft and implement innovative content strategies. In this role, you will partner with various stakeholders to communicate the company’s objectives, culture, and values. Your creativity and strategic thinking will be essential as you develop compelling narratives that resonate with employees and customers alike. This position offers the opportunity to influence key initiatives and drive cultural change, all while working in a collaborative environment that values innovation. If you're passionate about storytelling and making an impact, this is the perfect opportunity for you.

Qualifications

• Strong written and verbal communication skills with a focus on strategic narratives.
• Experience in overseeing communication materials and managing multiple projects.

Responsibilities

• Develop and implement internal and external communication strategies.
• Collaborate with partners to create compelling narratives for various audiences.

Skills

Strategic Communication

Creative Writing

Project Management

Stakeholder Engagement

Speechwriting

Education

Bachelor's Degree in Communications

Master's Degree in Business Administration

Job description

About the Role

In this role, you will build and develop innovative internal and external content strategies to support the company’s long-range plan. You will collaborate with internal and external partners to plan, develop, implement, and evaluate strategic communications. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company’s priorities, values, and market position.

What You'll Do

1. Partner with the business to build a narrative that communicates our company’s business objectives, culture, and values to our employees, prospective employees, shareholders, and customers.
2. Design, edit, and oversee the distribution of internal and external communication materials, including program communications, presentations, FAQs and fact sheets, press materials, speeches, articles, and social content.
3. Provide guidance and support to executive management for internal and external meetings.
4. Evaluate fit with target audience to ensure comprehension. Implement metrics to evaluate effectiveness of communication plan delivery.
5. Develop standards and guidelines for style and content.
6. Collaborate and lead others in key initiatives and their implementation.
7. Responsible for planning, budget, and end results; set policies and strategic direction for the area/team.

Who You Are

• Ability to drive cultural and/or change initiatives, and position a brand/company as a great place to work.
• Creative, innovative, and curious; ability to move from concept to ideation to execution; strong bias for action.
• Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners.
• Excellent written, verbal, and advisory skills, including speechwriting experience; proven track record of delivering exceptional written work.
• Evaluate sometimes complex situations using multiple sources of information (internal and external sources).