Director, Communication Channel and Content Promotion

Faraday Future; Gardena (CA); On-site; USD 160,000 - 210,000; Full time

Job summary

Faraday Future is seeking a Director of Communication Channel and Content Promotion to lead strategies for enhancing brand storytelling and audience engagement. Ideal candidates will have strong media relationships, bilingual capabilities, and extensive experience in content creation across various channels. This pivotal role emphasizes collaborative efforts across different teams to drive brand visibility and narrative consistency, shaping the future of mobility at a cutting-edge company.

Benefits

Healthcare + dental + vision benefits

401(k) options

Casual dress code

Culturally diverse and progressive atmosphere

Qualifications

• Minimum 15 years of proven experience in content planning and development.
• Strong established media relationships in U.S. and China markets.
• Bilingual proficiency in English and Chinese.

Responsibilities

• Lead the strategy and execution of communication channel development.
• Design and implement communication strategies to expand reach.
• Build trust-based relationships with global media partners.

Skills

Media Relationship Management

Bilingual copywriting

Storytelling skills

Audience engagement strategies

Education

Bachelor’s degree in Communications, Marketing, Journalism

Advanced degree preferred

Job description

Director, Communication Channel and Content Promotion

The Company:

Faraday Future (FF) is a California-based mobility company, leveraging the latest technologies and world’s best talent to realize exciting new possibilities in mobility. We’re producing user-centric, technology-first vehicles to establish new paradigms in human-vehicle interaction. We’re not just seeking to change how our cars work – we’re seeking to change the way we drive. At FF, we’re creating something new, something connected, and something with a true global impact.

Your Role:

As the Director of communication channel and content promotion, you will lead the strategy and execution of communication channel development, media relationship, content production, and content promotion. This role requires a very good media relationship, bilingual copywriting skill, and marcom planning capability that enhances brand storytelling and audience engagement.

Key Responsibilities

• Design and implement communication strategies that expand FF’s reach across traditional and digital media, including top-tier U.S. and China outlets, social platforms, and industry influencers (KOLs).
• Identify and cultivate emerging communication platforms and thought-leadership opportunities to increase brand visibility and sentiment.

Media Relationship Management

• Build and maintain strong, trust-based relationships with global media partners—especially key U.S. outlets—to effectively promote FF and FX’s brand, mission, and milestones.
• Proactively pitch stories, respond to media inquiries, and position FF executives and initiatives favorably through high-impact press coverage.

Content Creation & Promotion

• Lead the development of high-quality, bilingual content that tells compelling stories aligned with FF’s brand identity, across formats such as articles, videos, social content, executive messaging, and digital campaigns.
• Oversee and manage end-to-end content lifecycle, from planning to publishing to performance analysis.

Cross-Functional Support

• Partner with sales, after-sales, co-creation, community, and CRM teams to produce content that enhances customer experience—from product education and FAQs to co-creation engagement and loyalty programs.
• Collaborate with Events, Product, and Partnership teams to craft narratives for launches and activations.
• Support internal functions such as HR, Corporate Communications, and CEO Office in executive communications, employee engagement, and organizational storytelling.

Requirements

• Minimum 15 years of proven experience in content planning, development, and production, ideally within a global or high-growth organization.
• Bachelor’s degree in Communications, Marketing, Journalism, or a related field; advanced degree preferred.
• Strong, established media relationships, particularly within U.S. and China markets.
• Extensive hands-on experience in content creation and communications operations across multiple channels.
• Exceptional storytelling skills with a deep understanding of audience engagement strategies across digital and traditional platforms.
• Demonstrated leadership capabilities with a track record of managing and mentoring high-performing marcom teams.
• Ability to thrive in a fast-paced, deadline-driven environment while managing multiple complex projects simultaneously.
• Proficient in content production workflows, including writing, editing, and creative collaboration.
• Excellent copywriting skills with attention to tone, clarity, and brand consistency.
• Bilingual proficiency in English and Chinese, with strong writing capabilities in both languages.

Annual Salary Range:

(160K - 210K DOE), plus benefits and incentive plans

• Healthcare + dental + vision benefits (Free for you/discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere

Faraday Future is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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