Director, CNC Capital Equipment Sales - Southeast

ASHFORD CONNEX, LLC; Charlotte (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

ASHFORD CONNEX, LLC is seeking a Director of Sales (CNC Capital Equipment) based in Charlotte, NC, to lead a team of CNC Sales Engineers across the Southeast. You will drive revenue, profitability, market share, and sustainable growth while coaching and developing a high‑performing sales organization.

The role requires extensive experience selling technical, engineered, industrial capital equipment in complex B2B environments with long sales cycles and frequent travel.

Qualifications

• 10+ years of progressive B2B sales experience in Manufacturing, Industrial, or related industries.
• 5+ years of sales-management experience leading sales professionals.
• Experience selling technical, engineered, industrial, capital‑equipment, or other complex B2B solutions with longer sales cycles.
• Demonstrated ability to develop long‑term sales strategies and translate them into measurable results.
• Proven success recruiting, onboarding, coaching, mentoring, developing, and retaining high‑performing sales professionals.
• Experience managing and developing a field sales organization.
• Strong business acumen with ability to analyze performance and make sound commercial decisions.
• Experience improving sales processes, forecasting, pipeline management, CRM discipline, and sales execution.
• Executive presence with the ability to communicate with senior leadership, customers, channel partners, and cross‑functional teams.
• Team‑first leadership style that builds trust, collaboration, accountability, and a positive, performance‑oriented culture.

Responsibilities

• Lead the field sales organization in achieving revenue, profitability, market‑share, and growth objectives.
• Establish clear performance expectations, monitor results, identify obstacles, and hold the sales team accountable for measurable outcomes.
• Coach, mentor, and develop experienced sales professionals, newer team members, sales managers, and emerging leaders.
• Build a high‑performing, team‑first culture grounded in trust, accountability, collaboration, and continuous improvement.
• Participate in recruiting, interviewing, selection, onboarding, training, development, and retention of sales talent.
• Create individual development plans and build a pipeline of future sales leaders.
• Translate company objectives into actionable strategies for territory planning, account development, market expansion, forecasting, pipeline management, and competitive positioning.
• Improve sales processes, CRM utilization, forecast accuracy, internal communication, training programs, and sales tools.
• Establish clear roles, responsibilities, performance standards, and accountability across the evolving sales organization.
• Partner with senior leadership on business decisions, commercial opportunities, and long‑term priorities.
• Analyze sales performance, market conditions, customer needs, and competitive activity to identify growth opportunities.
• Support distributor, dealer, and indirect‑sales relationships as applicable.
• Help define the long‑term vision, structure, talent requirements, and capabilities of the sales organization.
• Travel regularly to support customers, sales professionals, distributors, channel partners, and company operations (40‑60% regional travel).
• Perform other related responsibilities as required.

Job description

ASHFORD CONNEX, LLC is seeking a Director of Sales (CNC Capital Equipment) based in Charlotte, NC, to lead a team of CNC Sales Engineers across the Southeast. You will drive revenue, profitability, market share, and sustainable growth while coaching and developing a high‑performing sales organization.

The role requires extensive experience selling technical, engineered, industrial capital equipment in complex B2B environments with long sales cycles and frequent travel.