A leading marketing firm in the United States is looking for an individual who can demonstrate a deep understanding of the Bliss Point App Suite and apply knowledge of marketing channels. Responsibilities include developing actionable narratives from data, ensuring quality standards, and educating clients to boost engagement. The ideal candidate holds a BA/BS degree, with an advanced degree preferred. This role is critical for aligning client priorities with product features and enhancing performance.
Qualifications
Must have a deep understanding of marketing channels and how they are measured.
Experience in creating actionable narratives from data outputs.
Ability to educate clients on using marketing tools effectively.
Responsibilities
Build and demonstrate deep knowledge of the Bliss Point App Suite.
Construct action-driving narratives using App outputs.
Channel structured feedback to Product to drive measurable adoption.
Educate clients to increase literacy and buy-in across teams.
Apply practical knowledge of multiple marketing channels in the holistic mix.
Skills
Knowledge of marketing channels
Data analysis
Client communication
QA and issue triage
Education
BA/BS degree
Advanced degree preferred
Job description
* Build and demonstrate deep working knowledge of the Bliss Point App Suite; be an early adopter who connects features, data structures, and limitations to client priorities and decisions.* Construct action‐driving narratives using App outputs (“what, so what, now what”); set standards for instrumentation and hygiene; ensure robust QA and issue triage.* Channel structured feedback to Product; champion measurable adoption and high‐quality usage across your teams; link use cases to retention, cross‐sell, and performance.* Apply practical and strategic knowledge of at least two marketing channels; explain how channels are measured and leveraged within the holistic mix; integrate product, measurement, and channel expertise into a single, accessible client narrative.* Use inventory and economic model knowledge (by channel) to inform pacing, elasticity, and trade‐offs; educate clients to increase literacy and buy‐in.* Ensure briefs, plans, and reviews consistently reflect Tinuiti standards (integrated strategy, measurement, and product thinking).Education/certifications: BA/BS required; advanced degree preferred or equivalent