Director, Astra Marketing Strategy Delivery Lead

AstraZeneca; Gaithersburg (MD); Hybrid; USD 186,000 - 279,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

AstraZeneca plc seeks a Director to lead Astra Marketing Strategy, an AI-enabled product shaping strategy planning, execution, and performance review for marketers across brands and markets.

You will define the product vision, operating model, and delivery roadmap, collaborating with commercial, data science, analytics, technology, agencies, and governance teams to drive scalable, responsible marketing capabilities.

Qualifications

• Bachelor's degree required or equivalent experience in a relevant field.
• 10+ years in marketing strategy, product management, technology, data/AI, or related roles.
• Experience designing AI-driven products and workflows for diverse marketer use cases.

Responsibilities

• Define product strategy, target experience, operating model, and roadmap for Astra Marketing Strategy.
• Translate marketer needs into AI-driven capabilities across brands, markets and channels.
• Enable structured situation assessment, insights synthesis, and measurement planning.
• Convert brand strategies into actionable initiatives, milestones, and ownership.
• Establish capabilities to monitor progress, compare outcomes to KPIs, and adjust plans.

Skills

Strategic leadership

Strategy design

Cross-functional leadership

AI-driven workflows

Education

Bachelor's degree in marketing, business, data science, computer science, engineering, life sciences, or related field

Tools

AWS AgentCore

Databricks

Job description

Job Summary

We are seeking a strategic, technically fluent Director to lead delivery of Astra Marketing Strategy, an AI-enabled product that uses AI-driven workflows to support diverse marketer use cases. The product spans three connected capabilities: strategy planning, strategy execution, and review of execution performance. This leader will shape the product vision, operating model, agentic architecture, and delivery roadmap that help marketers convert insights into clear strategies, translate strategies into coordinated execution plans, and use performance evidence to continuously improve decisions. The role connects commercial and brand leaders with marketing operations, data science, analytics, technology, agencies, and governance partners to deliver scalable, responsible, and measurable marketing capabilities across brands and markets.

Accountabilities

Astra Marketing Strategy Product & Workflow Leadership

• Product Vision: Define the product strategy, target experience, operating model, and roadmap for Astra Marketing Strategy across the end-to-end marketing strategy lifecycle.
• Marketer Use-Case Design: Translate diverse marketer needs, decisions, workflows, and handoffs into intuitive, connected AI-driven capabilities across brands, markets, and channels.
• Strategy Planning: Enable structured situation assessment, customer and market insight synthesis, brand ambition, strategic priorities, objectives, audience choices, positioning, and measurement planning.
• Strategy Execution: Convert approved brand strategies into actionable initiatives, campaigns, channel and audience plans, execution briefs, milestones, ownership, dependencies, and measurable outcomes.
• Performance Review: Establish capabilities to monitor execution progress and results, compare outcomes with strategic objectives and KPIs, identify drivers and gaps, and recommend evidence-based adjustments to plans and execution.

Agentic Architecture, Data & AI Delivery

• Agentic Problem Solving: Frame complex marketing challenges as goal-driven, multi-step agentic workflows that can plan, retrieve governed information, use tools, reason over evidence, generate recommendations, and route decisions to the appropriate human owner.
• Agentic Frameworks: Design and guide modular agent architectures using orchestration, specialized agents, tool use, retrieval-augmented generation, context and memory patterns, evaluation, observability, guardrails, and human-in-the-loop controls.
• Decision Intelligence: Apply AI, machine learning, causal and predictive analytics, experimentation, optimization, and generative AI methodologies to solve marketing and data science problems across planning, execution, and performance review.
• Data & Platform Integration: Guide secure integration of governed brand, customer, market, campaign, channel, content, CRM, finance, and performance data with enterprise AI, analytics, workflow, and planning platforms.
• Human-Governed Automation: Define autonomy boundaries, evidence and confidence requirements, approval points, exception handling, and escalation paths so accountable business owners retain final decision rights.

Delivery, Operating Model & Scale

• Roadmap & Execution: Translate business priorities into architecture decisions, epics, backlogs, release plans, and measurable increments; manage dependencies across data, platforms, analytics, process, and change enablement.
• Cross-Functional Leadership: Build and lead a multidisciplinary delivery model spanning product, engineering, data science, analytics, marketing, brand strategy, marketing operations, user experience, agencies, and offshore or external partners.
• Reusable Capabilities: Establish common strategy objects, taxonomies, templates, workflow components, data products, prompts, agents, and measurement patterns that can scale while preserving brand and market context.
• Adoption & Change: Drive stakeholder engagement, training, role clarity, process guidance, and feedback loops that embed AI-driven workflows into day-to-day marketer activities across planning, execution, and performance review.

Performance, Governance & Business Partnership

• Value Measurement: Define product and business success measures such as planning cycle time, strategy quality, execution alignment, adoption, time to activation, KPI attainment, learning velocity, and decision impact.
• Responsible AI & Data Governance: Embed privacy, security, access controls, data quality, traceability, source citations, auditability, model evaluation, monitoring, and risk-based safeguards throughout the solution lifecycle.
• Performance Learning Loop: Turn execution evidence, experiments, user feedback, and market outcomes into actionable insights that improve future strategy choices, execution plans, and product capabilities.
• Stakeholder Partnership: Align brand, commercial, marketing operations, analytics, technology, finance, compliance, and market leaders on priorities, decision rights, requirements, and success criteria.

Essential Skills/Experience

• At least a Bachelor's in marketing, business, data science, computer science, engineering, life sciences, or a related field.
• 10+ years of progressive experience in marketing strategy, product management, technology, data and AI, commercial operations, or related roles, including 3-5 years leading cross-functional teams or complex transformation programs.
• Demonstrated experience designing or delivering capabilities across strategy planning, strategy execution, and execution-performance review, with a strong understanding of how strategy decisions translate into measurable marketing activity.
• Experience designing AI-driven products and workflows that support diverse marketer use cases, from strategic planning and decision-making through operational execution and performance review.
• Demonstrated fluency in agentic problem solving and agentic AI frameworks, including orchestration, tool use, retrieval-augmented generation, context and knowledge design, memory, guardrails, human-in-the-loop controls, observability, and evaluation.
• Hands-on experience with enterprise agentic AI platforms and solutions, such as AWS AgentCore and Databricks agentic solutions.
• Proficiency in applying AI methodologies to solve data science and marketing problems, including selecting, developing, evaluating, and operationalizing machine learning, generative AI, optimization, experimentation, and analytics approaches.
• Strong understanding of marketing measurement, KPI frameworks, campaign and channel performance, experimentation, attribution, and the use of evidence to improve strategy and execution.
• Experience integrating enterprise data, analytics, AI, and workflow platforms using secure, scalable, and maintainable patterns.
• Strong stakeholder communication and change leadership skills, with a record of aligning senior business leaders, marketers, data scientists, engineers, analysts, governance teams, and external partners.

Desirable Skills/Experience

• Experience supporting pharmaceutical, biotech, healthcare, or another highly regulated industry, including familiarity with commercial, privacy, compliance, and responsible AI requirements.
• Experience supporting brand planning, omnichannel marketing, customer engagement, marketing operations, or commercial analytics across multiple brands, therapeutic areas, markets, or customer segments.
• Experience deploying production-grade agentic or AI-enabled decision-support products with evaluation, monitoring, risk controls, and continuous improvement.
• Familiarity with enterprise ecosystems such as CRM, customer data platforms, marketing automation, campaign management, business intelligence, experimentation, and planning or performance-management tools.

The annual base pay (or hourly rate of compensation) for this position ranges from 186,014.4 to 279,021.6 USD. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Why AstraZeneca

Here, you are trusted to take accountability and make change real—pairing scientific ambition with digital innovation to speed therapies to patients. You will work with expert partners across disciplines, using data, automation, and practical problem-solving to reimagine how critical materials flow through a complex, regulated network. We move decisively and learn fast, valuing kindness alongside ambition, so you can contribute boldly, grow your craft, and see the impact of your decisions reflected in patient outcomes and enterprise progress.

#LI-Hybrid

Date Posted

30-Oct-2026

Closing Date

29-Nov-2026

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.