Director Channel Marketing

Grayscale Investments; Stamford (CT); On-site; USD 120,000 - 160,000; Full time

Job summary

A leading financial investment firm is seeking a Director of Channel Marketing to enhance engagement across financial intermediary and institutional distribution channels. The role involves developing high-impact marketing programs, leveraging analytics, and managing budgets. Ideal candidates should have 7-12 years of experience in channel marketing within financial services, with a strong analytical aptitude and excellent communication skills. This is a full-time position based in Stamford, Connecticut.

Qualifications

• 7-12 years of experience in financial services channel marketing.
• Deep understanding of financial advisor and institutional distribution channels.
• Proven success managing integrated campaigns and external agencies.

Responsibilities

• Develop and execute integrated channel marketing campaigns for advisor and institutional audiences.
• Leverage business intelligence and analytics to identify opportunity areas.
• Own the channel marketing budget and assess channel effectiveness.

Skills

Financial services channel marketing

Analytical skills (Excel, BI, CRM/Salesforce)

Excellent communication

Project leadership

Interest in crypto and digital assets

Education

Bachelor’s degree in Marketing, Finance, or Communication

Job description

Join to apply for the Director Channel Marketing role at Grayscale Investments

Grayscale is seeking a seasoned and strategic Director, Channel Marketing to lead our efforts across financial intermediary and institutional distribution channels. Reporting to the Chief Marketing Officer, this individual will develop and execute high-impact marketing programs that drive engagement, build brand equity, and accelerate asset growth through advisor and platform relationships. The ideal candidate combines a deep knowledge of investment distribution with modern marketing instincts and a bias for results. This is a high-visibility leadership role with the opportunity to shape how Grayscale reaches and influences the professional investor community.

Position Summary:

Grayscale is seeking a seasoned and strategic Director, Channel Marketing to lead our efforts across financial intermediary and institutional distribution channels. Reporting to the Chief Marketing Officer, this individual will develop and execute high-impact marketing programs that drive engagement, build brand equity, and accelerate asset growth through advisor and platform relationships. The ideal candidate combines a deep knowledge of investment distribution with modern marketing instincts and a bias for results. This is a high-visibility leadership role with the opportunity to shape how Grayscale reaches and influences the professional investor community.

Responsibilities:

• Develop and execute integrated channel marketing campaigns (digital, events, content, PR, paid media) tailored for advisor and institutional audiences.
• Translate product and investment strategy into compelling campaign narratives and positioning, ensuring consistency across collateral (pitchbooks, email, web, webinars).
• Leverage business intelligence and analytics to identify opportunity areas, segment messaging, measure performance, and optimize ROI.
• Partner cross-functionally with product, sales, investments, digital, and creative teams to ensure message consistency, sales alignment, and seamless execution across all campaigns.
• Develop advisor-ready materials, presentations, and sales enablement tools that help drive platform adoption and field engagement.
• Own the channel marketing budget; plan allocation, track spend and assess channel effectiveness.
• Manage agency and vendor partners for campaign execution, ensuring quality, timeliness, and brand compliance.

Prior Experience/Requirements:

• 7-12 years of experience in financial services channel marketing, ideally supporting intermediary distribution, such as ETFs, asset management, or wealth platforms.
• Bachelor’s degree in Marketing, Finance, Communication or equivalent experience.
• Deep understanding of financial advisor and institutional distribution channels.
• Strong analytical aptitude (Excel, BI, CRM/Salesforce) for segmentation and ROI measurement.
• Excellent communicator, adept at crafting narratives, presentations, and campaign assets.
• Project leadership, proven success managing integrated campaigns and external agencies.
• Demonstrated interest in crypto, digital assets, or disruptive, high-growth industries.
• Passion for shaping narratives in evolving markets.

Seniority level: Director

Employment type: Full-time

Job function: Marketing

Industries: Financial Services and Investment Management

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