Director Campus & Influencer Marketing

Her Campus Media; Myrtle Point (OR); Remote; USD 130,000 - 180,000; Full time

Job summary

A community-powered media company in Myrtle Point is seeking a Director of Influencer and Campus Marketing. The role involves overseeing marketing campaigns, managing client relationships, and guiding junior team members. Ideal candidates should have over 7 years of experience in influencer marketing and strong communication skills. This position offers flexibility, competitive salary, and a range of benefits including health insurance and generous PTO.

Benefits

Eligibility for commission

Choice among health insurance plans

401k retirement savings plan

Flexible PTO

Generous paid holiday policy

Parental leave

Free One Medical membership

ClassPass

Qualifications

• 7+ years of experience in influencer, community, or experiential marketing.
• Proven success in managing client relationships.
• Strong understanding of influencer and campus marketing trends.
• Excellent client-facing and presentation skills.

Responsibilities

• Oversee influencer and campus marketing campaigns from start to finish.
• Manage client relationships and ensure campaign execution.
• Collaborate with cross-functional teams for seamless execution.
• Mentor junior team members and support their development.

Skills

Client relationship management

Influencer marketing

Campaign strategy

Data analysis

Team leadership

Communication

Organizational skills

Education

Bachelor’s degree (or equivalent experience)

Tools

Asana

Google Suite

TikTok

Instagram

Job description

Overview

Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem with a portfolio of the largest college media brands and creator communities. Our media brands — Her Campus, Spoon University, College Fashionista, and Generation Hired — reach an audience of over 8.5MM, and our communities including Campus Trendsetters, the InfluenceHer Collective, the Athletic Club, Zfluence, and more count more than 100,000 influencers and student ambassadors at 2,300 colleges in our global network. Our mission is to support, celebrate, inspire, amplify, and equip college women and Gen Z to realize their dreams as individuals and for society. We help brands power 360-degree advertising campaigns and build relevancy with the next generation through our trusted college media brands and hyper-engaged communities. Our team is passionate, entrepreneurial, and committed to cultivating the next generation of leaders and changemakers in a dynamic and inclusive environment.

Job Description

The Job:

• Reporting to the Vice President/Senior Vice President, Integrated Marketing
• The Director will oversee the strategy and execution of influencer and campus marketing campaigns on behalf of Her Campus Media (HCM).
• This role will manage key programs end-to-end, from campaign brief development through execution and reporting, ensuring they meet brand objectives and deliver best-in-class client service.
• The Director will play an important role in client-facing communication, cross-team collaboration, and guiding junior team members to successful delivery.
• This individual is both strategic and execution-minded: comfortable advising clients, making data-driven recommendations, and actively guiding execution to ensure flawless delivery.
• The Director will also contribute thought leadership to campaign ideation, influencer marketing best practices, and industry trends.

Responsibilities

• Lead the strategy and execution of influencer and campus campaigns across digital, experiential, sampling, and ambassador programs, serving as the primary client-facing contact to ensure clear communication, solutions-oriented problem solving, and on-time delivery.
• Oversee the development and approval of campaign briefs, guidelines, and influencer deliverables while managing influencer selection, vetting, outreach, and contracting, including fee negotiation and compensation budget oversight to ensure alignment with client goals and FTC/legal compliance.
• Partner with Sales (Business Development) and pre-sale Integrated Marketing leadership during proposal development by providing program insights, thought starters, and category expertise to help secure new business.
• Collaborate with cross-functional teams (Sales, Activation, Legal, External Vendors, etc.) to ensure seamless execution.
• Leverage reporting, data, and analytics to measure program success, optimize performance, and recommend future improvements.
• Manage and mentor direct reports and junior team members, supporting their professional development, client service skills, and overall campaign execution.
• Stay ahead of influencer and campus culture trends while building and nurturing relationships with influencers, talent agencies, and strategic campus partners, sharing insights and recommendations with internal teams and clients.

Qualifications

• Bachelor’s degree (or equivalent experience) preferred
• 7+ years of experience in influencer, community, or experiential marketing (agency or media company background strongly preferred)
• Proven success in managing client relationships and delivering campaigns across influencer, social, and experiential channels
• Strong understanding of influencer and campus marketing trends, especially within Gen Z and college audiences
• Strong people-management skills with the ability to inspire confidence, provide constructive feedback, and support team growth
• Excellent client-facing and presentation skills; ability to confidently communicate with clients and internal stakeholders
• Superior organizational skills and attention to detail; ability to juggle multiple programs simultaneously
• Strong analytical mindset with experience using campaign data and reporting tools to optimize performance
• Proficiency with project management and influencer/marketing platforms (e.g., Later Influence, Asana, Google Suite); knowledge of TikTok and Instagram required

Benefits

• Eligibility for commission and/or bonus potential
• Choice among six health insurance plans
• Dental and vision insurance
• 401k retirement savings plan with company matching
• Flexible PTO and flexibility to work remotely
• Extremely generous company holiday policy, with 22+ paid holidays annually including 2 floating holidays
• Highly parent-friendly culture, including 15 full weeks of parental leave
• Summer Fridays
• FSA and HSA offered
• Life insurance
• Optional short-term and long-term disability insurance
• Free One Medical membership offering same-day primary care over video or in person
• Free Health Advocate services to help navigate the healthcare system
• ClassPass

Salary Range: On Target Earnings (OTE) $130-180k

Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All of your information will be kept confidential according to EEO guidelines.