Director, Buyer Growth Partnerships & Referral

G2 Crowd, Inc.; United States; A distancia; USD 243.000 - 300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible work

Parental leave

Unlimited PTO

Descripción de la vacante

G2 Crowd, Inc. is hiring a Director of Growth Partnerships & Referral to build and scale a partnerships engine across G2, Capterra, GetApp, and Software Advice.

You will lead a hybrid business development and growth marketing program that spans product-led partnerships, affiliate channels, and emerging buyer-discovery surfaces. The role requires strategic thinking, strong negotiation, and the ability to drive revenue across multiple brands.

Formación

• 8+ years in growth, partnerships, marketing, or business development at a B2B SaaS, marketplace, or media company.
• Track record of building a partnership, affiliate, or referral program from zero to material traffic/revenue.
• Marketing fluency: operated inside a marketing P&L, understands CPA/LTV math, and made media-buying decisions.
• Commercial instincts: negotiated partnership agreements and structured terms that age well.
• Credible with partner PMs and CROs; comfortable with affiliate platforms and executive conversations.
• Technically curious; can discuss integrations with engineering teams.
• Data-driven operator; defines metrics and dashboards for investment decisions.
• High agency; writes and tests new growth playbooks.

Responsabilidades

• Own the referral pillar's OKRs across four brands.
• Define and prioritize the partnership portfolio and motions.
• Structure deals including CPA, rate-card media, affiliate rev-share, and data partnerships.
• Negotiate end-to-end partnership agreements and manage launches and renewals.
• Build scalable partnership infrastructure: platforms, tracking, onboarding, self-serve tools.
• Lead cross-functional collaboration with Product, Engineering, and Marketing.
• Establish dashboards and reporting cadences for performance and growth.
• Drive market trend insights to evolve G2's partnership approach.
• Mentor and scale the team as programs mature.

Conocimientos

Growth & partnerships

B2B SaaS marketing

Affiliate programs

Data-driven

Cross-functional leadership

Negotiation

Marketing P&L

Engineering collaboration

Herramientas

Impact.com

PartnerStack

CJ Affiliate

Awin

Descripción del empleo

Job Openings

On a mission to climb the next PEAK.

Director, Buyer Growth Partnerships & Referral

Location

Remote (US)

Employment Type

Full time

Department

Product R&D

Compensation

• Total Earnings (Base + Bonus) $243K – $300K Offers Bonus

At G2, we’re committed to building an equitable and inclusive workplace for all. That's why our compensation program is rooted in market data, transparency, fairness, and individual performance.

Compensation in an offer is determined by factors such as the candidate’s experience, relevant skills, and job-related knowledge.

We’ve built a company-wide framework to provide employees clarity on how compensation and success is measured at each level. This career framework supports our employees' professional growth and guides them to their PEAK.

We also support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO.

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra , SoftwareAdvice , and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (P)erformance + (E)ntrepreneurship + (A)uthenticity + (K)indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

G2 is looking for a Director, Growth Partnerships & Referral to build the partnerships engine that brings qualified software buyers to G2, Capterra, GetApp, and Software Advice. As AI-mediated search reshapes how buyers research enterprise AI, agentic, and SaaS software, referral partnerships and affiliates become a critical opportunity of buyer acquisition alongside organic and paid channels.

This is a hybrid business development and growth marketing role spanning product-led partnerships, affiliate and media channel programs, and emerging buyer-discovery surfaces. This role's brief is to design and operate a portfolio that holds to that standard: repeatable, sustainable, mutually valuable, and measurably good for G2's traffic and revenue. The right candidate will be the strategic and operational owner who will design the program, launch it, and grow it into one of the top traffic sources across all four brands.

Detailed Responsibilities:

Referral Strategy & Operating Model

• Own the referral pillar's OKRs — buyer traffic, qualified traffic share, referral-attributed revenue, and source diversification — across all four brands.
• Define the partnership portfolio: which motions matter, at what depth, and how they differ by brand.
• Build a prioritization framework balancing quick wins (vendor badges, podcasts, review sites) against strategic bets (cloud marketplaces, VC/PE portfolio programs, AI buyer-discovery surfaces).

Partnership Portfolio Development & Management

• Identify, prioritize, and develop a diversified portfolio of partnership types that will drive Buyer traffic or users — spanning ecosystem and channel partners, affiliate and media partners, content and community partners, distributed product-led referral channels, and emerging buyer-discovery surfaces.
• Source, evaluate, and structure deals across a range of commercial models — including rate-card and CPA media buys, affiliate commission and rev-share structures, strategic data and integration partnerships, and zero-cost product-led arrangements — selecting the right model for the partner and the motion.
• Negotiate and manage partnership agreements end-to-end, from initial sourcing through contracting, launch, performance management, and renewal or wind-down.
• Build the operating infrastructure to manage partnerships at scale — partner platforms, tracking and attribution, onboarding workflows, and a self-serve layer for the long tail.

Team, Measurement, and Cross-Functional Leadership

• Drive scalable onboarding and enablement resources for integration partners, including technical documentation, sandbox environments, and integration guides.
• Work cross-functionally with Product and Engineering to support partner development and ensure smooth integration experiences.
• Establish the referral dashboard in partnership with Insights & Planning: traffic, revenue, GP by partner, partner-sourced pipeline.
• Establish reporting cadences for affiliate and ecosystem partnership performance across revenue, engagement, and growth metrics.
• Use data to identify top-performing partners, optimize incentive structures, and prioritize investment across ecosystem and affiliate programs.
• Partner closely with Performance Marketing, AEO/SEO, Lifecycle, and Buyer Product leaders — referral is a connective tissue role across the Buyer org.
• Stay ahead of market trends in affiliate marketing and ecosystem-led growth to continuously evolve G2's partnership approach.
• Room to build and lead a team, scaling as programs mature.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• 8+ years in growth, partnerships, marketing, or business development at a B2B SaaS, marketplace, or media company — with at least 3 years carrying a revenue or traffic number.
• Track record of building a partnership, affiliate, or referral program from zero to material traffic/revenue contribution. You've structured commission models, negotiated rate cards, and made hard calls about which partners to fire.
• Marketing fluency: you've operated inside a marketing P&L, understand CPA/LTV math, and have made real media-buying decisions. Partnerships for you is a growth channel, not a corp dev function.
• Commercial instincts: you've negotiated partnership agreements ranging from rate-card media deals to multi-year strategic commitments, and you understand how to structure terms that age well.
• Range across audiences: credible with a partner PM and with a CRO, GP, or community founder; comfortable moving between affiliate platform operations, media-buying reviews, and executive partnership conversations.
• Technically curious — you don't write code, but you understand what integrations actually require and can hold your own with engineering teams on both sides of the table.
• Data-driven operator: you define metrics, build the dashboards, and let them redirect investment. Comfortable with attribution complexity without hiding behind it.
• High agency. You don't wait for a playbook — you write one, pressure-test it, and scrap it when it stops working.

What Can Help Your Application Stand Out:

• Experience with affiliate networks at scale (Impact.com , PartnerStack, CJ, Awin), cloud marketplace partnerships (AWS, Azure, GCP, Salesforce), or B2B media buying / publisher ecosystems.
• Experience