Director, Business Strategy and Development (Agency Partnerships, North East or West Coast)

Goodway Group; United States; Remote; USD 100,000 - 125,000; Full time

Job summary

An innovative firm is seeking a Director of Business Strategy and Development to lead agency partnerships on the West Coast. This role involves driving revenue growth, managing a sales pipeline, and building strategic relationships within the marketing ecosystem. The ideal candidate will possess strong sales leadership skills, a deep understanding of digital marketing trends, and the ability to consult with clients on their business objectives. Join a dynamic team that values diversity and inclusion, and make a significant impact in a remote-first environment focused on growth and collaboration.

Qualifications

• Proven ability to drive sales growth and develop strategic partnerships.
• Strong understanding of digital media landscape and market dynamics.

Responsibilities

• Develop and execute strategies to increase revenue through new business development.
• Maintain a robust pipeline of prospects in Salesforce and close profitable partnerships.

Skills

Sales Leadership

Insight-Driven Thought Leadership

Business and Market Acumen

Digital Acuity

Negotiation Skills

Expert Communicator

Collaboration

Tools

Salesforce

Job description

Director, Business Strategy and Development (Agency Partnerships, North East or West Coast)

Remote

Who We Are

Goodway Group is one of AdAge's 2024's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work.

As the Director, Business Development (Agency Partnerships), you will spearhead efforts to expand Goodway’s market share on the West Coast by forging strategic agency partnerships. Your primary focus will be on driving sales through a consultative approach, building relationships with key decision-makers, and consistent sales pipeline to achieve sustainable revenue growth. The list of job duties below is not exhaustive; we might need your amazing skill set for other tasks, projects, and initiatives.

What You Will Do

• Drive Revenue Growth: Develop and execute strategies to increase revenue through new business development. Craft a business plan focused on prospecting and achieving margin targets through new client engagements.
• Sales Pipeline Management: Maintain a robust pipeline of prospects in Salesforce. Responsible for meeting specific sales targets within a set period in close partnership with Goodway’s internal growth team. Handle the entire sales process from prospecting to closing deals. Lead negotiations and close profitable partnerships, ensuring Goodway's services are competitive and compelling.
• Client Transition and Collaboration: Seamlessly transition client relationships to the Client Services team while serving as an executive advisor. Collaborate with internal teams to create and deliver impactful sales pitches that solve clients' core business issues.
• Network Building: Cultivate a network of strategic relationships within the marketing leadership ecosystem to enhance Goodway’s market presence and influence.
• Consultative Selling: Consult with clients to identify their business objectives and marketing challenges. Advise on data strategy, business analytics and insights, media execution, personalization, customer journey mapping, 1st party data utilization, and MarTech platform selection.
• Industry Expertise: Maintain a strong understanding of changes in our clients’ industries and evolving needs. Deep understanding of the digital media landscape, market dynamics, and client needs. Familiarity with emerging trends and opportunities.
• Pricing and Legal Expertise: Lead pricing conversations and contract negotiations for new business wins. Proactively understand and articulate the legal requirements of the client associated with what you are selling.
• Industry Leadership: Establish yourself as a knowledge and thought leader across the industry especially within your particular market. Serve as the company spokesperson at key industry events, panels and agency associations.

What You Bring

• Sales Leadership: Proven ability to drive sales growth and develop strategic partnerships.
• Insight-Driven Thought Leader: Ability to identify client business objectives and uncover marketing challenges, offering solutions driven by insights.
• Business and Market Acumen: Stay informed about macroeconomic trends, company financials, industry trends, and digital marketing technologies.
• Digital Acuity: Familiarity with adtech and martech landscapes (LUMAscapes) staying up to date with latest trends, capabilities and competitive set in order to solve client business challenges.
• Trusted Network: Established, trustworthy presence in the market with a network of deep client relationships.
• Growth Mindset: Embrace a growth-oriented and entrepreneurial spirit.
• Expert Communicator: Polished communication and storytelling skills, capable of representing the big picture.
• Negotiation Skills: Solid negotiation skills with expertise in pricing models, scoping business, and legal contracts.
• Collaboration: Ability to collaborate effectively with internal stakeholders to drive new business opportunities and new longterm Goodway partners.

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female!

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.

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