Director, Business Strategy and Development (Agency Partnerships, North East or West Coast)

Goodway Group; United States; Remote; USD 155,000 - 170,000; Full time

Job summary

A leading remote-first media and marketing services firm is looking for a Director of Business Strategy and Development focused on agency partnerships in the Northeast or West Coast. This role is pivotal in driving revenue growth, managing sales pipelines, and fostering client relationships in an evolving digital landscape.

Qualifications

• Proven ability to drive sales growth and develop strategic partnerships.
• Ability to identify client business objectives and uncover marketing challenges.

Responsibilities

• Drive Revenue Growth: Develop and execute strategies to increase revenue.
• Sales Pipeline Management: Maintain a robust pipeline using Salesforce.
• Network Building: Cultivate a network of strategic relationships within the marketing leadership ecosystem.

Skills

Sales Leadership

Consultative Selling

Negotiation Skills

Business and Market Acumen

Digital Acuity

Job description

Director, Business Strategy and Development (Agency Partnerships, North East or West Coast)

Join to apply for the Director, Business Strategy and Development (Agency Partnerships, North East or West Coast) role at Goodway Group

Director, Business Strategy and Development (Agency Partnerships, North East or West Coast)

Join to apply for the Director, Business Strategy and Development (Agency Partnerships, North East or West Coast) role at Goodway Group

Who We Are

Who We Are

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

As the Director, Business Development (Agency Partnerships), you will spearhead efforts to expand Goodway’s market share on the West Coast by forging strategic agency partnerships. Your primary focus will be on driving sales through a consultative approach, building relationships with key decision-makers, and consistent sales pipeline to achieve sustainable revenue growth. The list of job duties below is not exhaustive; we might need your amazing skill set for other tasks, projects, and initiatives.

What You Will Do

• Drive Revenue Growth: Develop and execute strategies to increase revenue through new business development. Craft a business plan focused on prospecting and achieving margin targets through new client engagements.
• Sales Pipeline Management: Maintain a robust pipeline of prospects in Salesforce. Responsible for meeting specific sales targets within a set period in close partnership with Goodway’s internal growth team. Handle the entire sales process from prospecting to closing deals. Lead negotiations and close profitable partnerships, ensuring Goodway's services are competitive and compelling.
• Client Transition and Collaboration: Seamlessly transition client relationships to the Client Services team while serving as an executive advisor. Collaborate with internal teams to create and deliver impactful sales pitches that solve clients' core business issues.
• Network Building: Cultivate a network of strategic relationships within the marketing leadership ecosystem to enhance Goodway’s market presence and influence.
• Consultative Selling: Consult with clients to identify their business objectives and marketing challenges. Advise on data strategy, business analytics and insights, media execution, personalization, customer journey mapping, 1st party data utilization, and MarTech platform selection.
• Industry Expertise: Maintain a strong understanding of changes in our clients’ industries and evolving needs. Deep understanding of the digital media landscape, market dynamics, and client needs. Familiarity with emerging trends and opportunities.
• Pricing and Legal Expertise: Lead pricing conversations and contract negotiations for new business wins. Proactively understand and articulate the legal requirements of the client associated with what you are selling.
• Industry Leadership: Establish yourself as a knowledge and thought leader across the industry especially within your particular market. Serve as the company spokesperson at key industry events, panels and agency associations.
  
  

What You Bring

• Sales Leadership: Proven ability to drive sales growth and develop strategic partnerships
• Insight-Driven Thought Leader: Ability to identify client business objectives and uncover marketing challenges, offering solutions driven by insights.
• Consultative Approach: Build new business relationships by understanding client needs and providing strategic recommendations going beyond a cookie cutter sales deck to solve client problems.
• Business and Market Acumen: Stay informed about macroeconomic trends, company financials, industry trends, and digital marketing technologies.
• Digital Acuity: Familiarity with adtech and martech landscapes (LUMAscapes) staying up to date with latest trends, capabilities and competitive set in order to solve client business challenges.
• Trusted Network: Established, trustworthy presence in the market with a network of deep client relationships.
• Growth Mindset: Embrace a growth-oriented and entrepreneurial spirit.
• Expert Communicator: Polished communication and storytelling skills, capable of representing the big picture.
• Negotiation Skills: Solid negotiation skills with expertise in pricing models, scoping business, and legal contracts.
• Collaboration: Ability to collaborate effectively with internal stakeholders to drive new business opportunities and new longterm Goodway partners.
  
  

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. #usremote

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services

Referrals increase your chances of interviewing at Goodway Group by 2x

Sign in to set job alerts for “Director Business Strategy” roles.

United States $155,000.00-$170,000.00 5 days ago

United States $178,300.00-$284,700.00 1 week ago

United States $125,000.00-$155,000.00 1 week ago

Executive Director, Operational Strategy, FSP

United States $207,000.00-$307,300.00 1 week ago

Executive Director, Operational Strategy, FSP

United States $205,000.00-$307,300.00 1 week ago

Director of Sales Operations and Strategy

United States $140,000.00-$180,000.00 4 weeks ago

New York City Metropolitan Area 6 days ago

Director of Business Development (Remote, US)

United States $213,000.00-$245,000.00 2 weeks ago

Director of Business Development, Industrial Accounts

Director, Strategy & Business Operations

Mountain View, CA $201,100.00-$301,300.00 6 days ago

California, United States $175,000.00-$220,000.00 2 weeks ago

Executive Business Operations Lead, Infra Data Centers

United States $174,000.00-$242,000.00 4 days ago

Director, Go-to-Market & Business Strategy

United States $150,000.00-$190,000.00 7 hours ago

Client Success Strategy and Operations Director

United States $160,000.00-$165,000.00 1 week ago

New York City Metropolitan Area $225,000.00-$275,000.00 2 weeks ago

San Francisco, CA $200,000.00-$240,000.00 1 month ago

Austin, TX $200,000.00-$240,000.00 1 month ago

Atlanta, GA $200,000.00-$240,000.00 1 month ago

Dallas, TX $200,000.00-$240,000.00 1 month ago

United States $125,000.00-$175,000.00 5 days ago

Charlotte, NC $200,000.00-$240,000.00 1 month ago

Seattle, WA $200,000.00-$240,000.00 1 month ago

Senior Director, Sales & Business Development

Brentwood, TN $130,000.00-$145,000.00 1 week ago

Salt Lake City, UT $200,000.00-$240,000.00 1 month ago

United States $100,000.00-$200,000.00 1 month ago

United States $130,000.00-$180,000.00 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.