Director, Business Strategy & Activation

The Trade Desk, Inc.; New York (NY); On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Business Strategy & Activation to lead operations for their Agency-aligned commercial team in North America. This role involves collaborating with various stakeholders to drive consistency and enhance productivity while managing multiple initiatives in a dynamic environment. You will leverage your extensive experience in operations and business strategy to influence key decisions and implement best practices that align with the company's goals. If you're a proactive leader with a passion for driving results, this opportunity offers a chance to make a significant impact in a rapidly growing organization.

Qualifications

• 8+ years in operations or business strategy, preferably in advertising.
• Strong technical aptitude and project management skills.

Responsibilities

• Lead strategic operations for the Agency-aligned team in North America.
• Collaborate with cross-functional teams to drive consistency and productivity.

Skills

Operations Management

Business Strategy

Sales Operations

Analytical Skills

Communication Skills

Project Management

Stakeholder Influence

Presentation Skills

Tools

Microsoft Office Suite

Excel

Job description

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

Who you are:

As The Trade Desk’s business and platform continue to grow rapidly, we’re expanding our Business Operations team and hiring a Director, Business Strategy & Activation to partner with the NAMER Business Operations lead on revenue-driving initiatives across Agency-aligned Business Development (BD) and Client Services (CS) teams. This role sits within the Global Revenue Operations (GRO) organization, where Business Strategy & Activation plays a pivotal role in advancing commercial priorities, scaling processes through continuous improvement and innovation, and enabling field productivity through strong cross-functional collaboration.

In this role, you’ll act as a strategic business partner to sales leaders within the Agency segment – owning the rhythm of the business, leading cadenced reporting, and helping shape and execute key operational strategies. You’ll build new mechanisms to support organizational growth and scale, while driving consistency in how we operate across NAMER. You thrive in ambiguity, operate with autonomy, and bring a builder’s mindset to everything you do.

What you’ll do:

• Serve as the strategic operations lead for the Agency-aligned commercial team in North America, supporting execution, driving consistency, and unlocking team productivity through influence and results.
• Collaborate closely with cross-functional stakeholders—Marketing, Sales Strategy, Training, Product, Finance, and Legal—to align efforts and ensure seamless execution of Agency-focused initiatives.
• Partner with the Business Intelligence team to uncover trends, seasonality, and performance patterns – translating insights into actionable recommendations that guide leadership decision-making.
• Ensure data integrity and accuracy for forecasting and pipeline management, supporting broader data hygiene efforts and enabling insight-driven decisions.
• Proactively support Business Development and Client Service leaders by anticipating business needs and independently advancing initiatives aligned with key NAMER commercial priorities.
• Develop and implement best practices across the Agency team that align with company goals, ensuring consistent execution across NAMER.
• Manage multiple interconnected initiatives in a complex, matrixed environment, ensuring projects are delivered on time and meet strategic objectives.
• Lead change management efforts related to systems, processes, and organizational design – taking a customer first approach and driving adoption of new ways of working.
• Represent the needs of the NAMER Agency commercial team in the design and development of processes and tooling – ensuring their perspective is reflected in regional initiatives and embedded in scalable solutions.

What you bring to the table:

• 8+ years of experience in operations, business strategy, or sales operations function, with experience in programmatic or advertising is a plus.
• Strong technical and operational aptitude with the ability to manage complex projects and processes.
• Experience of Microsoft Office Suite required (proficient in Excel required).
• Passion for understanding and adapting to local cultures and work practices.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• Highly organized, with the ability to prioritize and manage multiple tasks simultaneously in a fast-paced environment.
• Ability to influence stakeholders and senior leadership through results-driven actions rather than formal authority.
• Proven ability to build strong relationships with VP-level leaders and above, and drive consensus with multiple stakeholders across complex issues.
• Analytical mindset with experience in creating strategic plans, setting success metrics/goals, and adapting them based on performance.
• A proactive, self-starter attitude with a willingness to learn and take on new challenges.