Director, Business Product Marketing Lead, Business AIs

Meta; San Francisco (CA); On-site; USD 232,000 - 296,000; Full time

Job summary

Join a forward-thinking company as a Director of Business Product Marketing, where you'll lead a dynamic team focused on Business AI solutions. This role offers the opportunity to shape product strategies and engage with cross-functional teams to drive market success. You'll leverage your extensive experience in technology and marketing to influence product development and enhance the customer experience. With a competitive salary and a supportive work environment, this position is perfect for those looking to make a significant impact in the AI landscape. If you're passionate about innovation and business growth, this role is your chance to shine.

Benefits

Bonus

Equity

Comprehensive Benefits

Flexible Work Environment

Qualifications

• 15+ years in technology, business strategy, or product marketing.
• 5+ years leading teams with a focus on B2B and GenAI products.

Responsibilities

• Manage a high-performing business product marketing team.
• Develop go-to-market plans and drive product adoption globally.

Skills

Strategic Thinking

Cross-functional Leadership

Analytical Skills

Communication Skills

Problem Solving

Education

Bachelor's Degree in Business or Technology

MBA or equivalent experience

Tools

Marketing Automation Tools

Data Analytics Platforms

Job description

Director, Business Product Marketing Lead, Business AIs

200M businesses each month turn to Facebook, Instagram and WhatsApp to connect with billions of consumers around the world. Meta’s Llama models have over 600M downloads to date, and Meta AI now has more than 500M monthly actives. Meta has created a new Monetization Product Group, Business AIs, to make cutting-edge AI accessible to every business, empowering all to find success and own their future in the AI era. Meta is poised to lead this AI shift for people and businesses with opportunities to automate and simplify how businesses can use messaging and significantly reduce costs while simultaneously improving the customer experience and creating business value. We are looking for an experienced Product Marketing Director who is knowledgeable and passionate about businesses and messaging ecosystems. This person will manage a team of seasoned PMMs working on our Business AI agents solutions. The ideal candidate will have experience with B2B and/or GenAI products, with an understanding of industry competitive landscape, trends, and business models. They will lead a high performing team to develop strategy, key messages, and global launch plans to bring products to market. The leader will aggregate market insights to inform product development and risk mitigation, and will partner with cross-functional teams to identify opportunities to improve how Business AI agents can unlock value for people and businesses. Excellent strategic thinking skills, cross-functional leadership, analytical and communication skills, and comfort with ambiguity are a must.

Responsibilities

1. Manage and scale a high-performing business product marketing team
2. Understand and evangelize for the needs of businesses, actively identifying gaps and opportunities to better serve the audience, shaping product strategies and plans
3. Partner with cross-functional team leaders to develop go-to-market plans globally, including positioning and cross-channel activation, and quarterback launches to support revenue and product adoption goals
4. Drive alignment across product and business teams for the purpose of unifying our vision and goals for our Business AI solutions
5. Provide thought leadership and recommendations working across our BusinessAI portfolio and shepherd product strategy and development
6. Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution
7. Effectively communicate across the organization and execute on priorities with agility to evolve with business needs

Minimum Qualifications

1. 15+ years of professional experience in technology, business strategy, product marketing, product management or marketing experience, with demonstrated experience contributing at strategic, operational and tactical levels
2. 5+ years experience leading teams, including managing managers
3. Experience mentoring and leading a diverse team across geographical regions
4. Experience influencing at a variety of levels in an organization, including with cross-functional leaders
5. Experience driving resolution in the context of competing perspectives
6. Experience synthesizing analysis and communicating concepts
7. Experience working with advertisers or business enterprises
8. Experience launching and driving adoption of new products and services, owning and achieving key performance indicators

Preferred Qualifications

1. Experience working independently in a fast-paced, entrepreneurial, and fluid environment, with experience adapting, spotting issues early, and escalating
2. Experience in Generative AI
3. Balance of creative and analytical thinking, experience putting forth best-in-class execution within a measurable and data-driven framework

Compensation: $232,000/year to $296,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.

Apply for this job and take the first step toward a rewarding career at Meta.