Director, Business Analytics

Mediahub Worldwide; Chicago (IL); Hybrid; USD 145,000 - 175,000; Full time

Job summary

MediaHub WW in the United States is seeking a senior data and analytics leader to drive client insights and strategic decisions across campaigns.

You will lead the development of measurement plans, mentor managers and ADs, and collaborate with Planning, Investment and Activation to shape budgets and media plans. This role emphasizes delivering actionable, data-driven narratives to optimize performance.

Qualifications

• Industry knowledge in marketing analytics and data solutions.
• Experience in media planning and customer journey development.
• Strong analytics, storytelling and client-facing abilities.

Responsibilities

• Build and develop deep understanding of client issues and competitive position.
• Lead measurement plan development and execution.
• Partner with Planning, Investment and Activation teams on budgets and media plans.
• Generate clear, actionable insights and compelling narratives from analytics.
• Mentor managers and account leads; support career growth and skills building.
• Design tests to measure incremental media impact on outcomes.

Skills

Industry Knowledge in marketing data

Integrated marketing experience

Audience-based marketing

Analytics problem-solving

Leadership and client relationships

Communication and presentation

Coaching and mentoring

Education

Bachelor’s degree in a related field

Agency-side media planning knowledge (desirable)

Job description

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Agency

MediaHub WW

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client’s needs and proactively develop solutions to address them.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train managers and ADs.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide ad hoc support to the clients to solve broad strategic marketing problems.

Internal Facing Responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

Education and Experience

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Salary range $145,000 - $175,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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For US Job Seekers

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Salary range $145,000 - $175,000