Director, Broker Channel Sales

Betterment; New York (NY); Hybrid; USD 170,000 - 185,000; Full time

Job summary

A forward-thinking company is seeking a dynamic Director of Broker Channel Sales to lead their sales initiatives. This role focuses on acquiring new partners and driving revenue through innovative strategies and a high-performing team. You will collaborate closely with various departments to enhance the Betterment at Work platform and ensure its success in the market. If you have a passion for financial products and a proven track record in B2B sales, this is an exciting opportunity to make a significant impact in a rapidly evolving industry.

Benefits

Health, Dental, and Vision Insurance

401(k) with Employer Match

Flexible Paid Time Off

Commuter/Parking Benefits

Short-term and Long-term Disability Insurance

Life and AD&D Insurance

Lunch from In-house Chef

Employee Resource Groups

Professional Development Opportunities

Qualifications

• 7+ years in partnership sales with a focus on B2B tech/SaaS.
• Experience leading a quota-carrying team and managing sales processes.

Responsibilities

• Drive revenue from new national partners in the Broker and Accountant sectors.
• Collaborate with internal teams to optimize sales strategies.

Skills

B2B Sales

Partnership Development

Sales Team Leadership

Financial Products Knowledge

Sales Technology Proficiency

Education

Bachelor's Degree

Master's Degree

Tools

Salesforce

Outreach

Job description

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About Betterment

Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC and offer hybrid NY-based positions (three days/ week in-office).

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC and offer hybrid NY-based positions (three days/ week in-office).

About The Role

The Director of Broker Channel Sales will be vital in formulating and executing our go-to-market motion focused on referral partners (Benefit Brokers, Accountants) for our Betterment at Work business line. This role will be responsible for new partner acquisition and net new bookings and will oversee a Channel Sales Manager and team of full cycle account executives. The Director of Broker Channel Sales will collaborate closely with the Head of Retirement for our Financial Advisor channel and the Head of Direct Sales.

This role is out of state optional but NYC preferred. Below, we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

• New York City: $170,000 - $185,000 + Commission
  
  

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter/parking, FSA/HSA, and a 401(k) offering with employer match as well as a flexible PTO policy. This job is eligible for variable compensation in the form of a commission bonus. For jobs based out of our NYC HQ, we require in office attendance Tuesday through Thursday, weekly.

A day in the life

• Acquire and drive revenue from new national partners in the Benefit Broker, Accountant, and HR Consultancy verticals
• Evolve value proposition and pitch for the Betterment at Work platform to drive adoption
• Collaborate on partner and deal level opportunities across Direct and Financial Advisor channels to optimize broader business GTM
• Develop and motivate a high-performing team
• Communicate forecasts, pipeline, and key business metrics bi-monthly to executive stakeholders using metric driven process
• Design and implement the Referral Partner Playbook for Benefits Brokers and Accountants (at a minimum), including all software tools, messaging, and outreach methodologies
• Create event strategies, executing them to meet and exceed revenue targets
• Ensure effective and consistent use of Salesforce
• Provide “voice of the partner, client, and industry” to marketing and product management to drive roadmaps
  
  

What We’re Looking For

• 7+ years of partnership sales experience working in B2B tech/SaaS sales and payroll/HCM or retirement services
• 3+ years of experience and strong expertise working with referral partners
• 3+ years of demonstrated success with leading front-line, quota-carrying team
• Expertise in the latest prospecting tools and methodologies
• Curiosity and interest in financial products and retirement planning
• Demonstrated track record of inspiring and mentoring a high-performance team
• Ability to give and receive feedback - you will collaborate with our sales team to drive process improvements
• Experience with sales technology stacks like Outreach and Salesforce
  
  

What Being At Betterment Means For You

We change lives

Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people's lives better.

We set audacious goals

We set them for the company, our customers, and ourselves—and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.

We value all perspectives

When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

We Invest In You With

• A competitive suite of benefits, including: medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave.
• Flexible paid time off (and encouragement to use it!)
• Meaningful opportunity for community building through our 7 Employee Resource Groups
• Empowerment to own and lead change and affect the business
• Dedicated professional development opportunities
• Lunch from our in-house chef three days a week at our NYC headquarters
  
  

What Happens Next

We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.

In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.

On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process.

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!

Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.

Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Come join us!

We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.

E-Verify Statement

Betterment participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.

E-Verify Notice

E-Verify Notice (Spanish)

Right to Work Notice

Right to Work Notice (Spanish)

CPRA Language - CA Applicants ONLY

We collect and store personal information for the purposes of candidate tracking (for this role and future opportunities). The information you provide in the course of completing your application will be kept for up to 24 months. We use tools provided by third-party service providers but do not share candidate information for any purpose other than for recruiting. To access the data that is collected, request deletion or to make updates to your candidate profile, please email [e-mail].

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

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