Director, Brand Strategy

Kele Inc; Memphis (TN); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

HSA

FSA

401(k) with employer match

Employer-paid disability coverage

Paid time off and paid holidays

Job summary

Kele Inc, based in Tennessee, is seeking a Director of Brand Strategy. This role involves synthesizing customer insights and market intelligence to strengthen brand positioning and market penetration. The ideal candidate will have at least 8 years of experience in brand leadership, ideally within B2B markets, and must excel in developing actionable brand strategies.

The position includes managing cross-functional teams and requires strong communication skills, a customer-obsessed mindset, and the ability to use data to drive decisions. The role offers comprehensive benefits including medical insurance and 401(k).

Qualifications

• 8+ years of progressive brand leadership experience, ideally within B2B markets.
• Deep analytical background—able to synthesize & interpret customer data, segmentation, and performance metrics.
• Proven ability to translate customer insights into actionable brand strategies.
• Experience overseeing brand identity, messaging frameworks, and corporate communications.
• Demonstrated success managing multi-channel brand programs and large-scale campaigns.

Responsibilities

• Summarize and elevate customer and market intelligence to guide decision-making.
• Own activation criteria and population models to refine brand architecture.
• Lead competitive analysis to identify whitespace and growth potential.
• Leverage brand and behavioral playbooks to evaluate and forecast ROI.
• Serve as a business partner to integrate brand intelligence across departments.
• Monitor brand KPIs and recommend actions linking initiatives to growth.

Skills

Customer-obsessed attitude

Strategic thinking

Exceptional leadership skills

Strong storytelling and communication abilities

Data-informed decision making

Expertise in brand governance

Collaborative mindset

Entrepreneurial and adaptable

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Founded in 1983, Kele Inc. is a leading distribution and solutions partner with national reach and a global presence. Built around our customers and powered by our people, Kele provides millions of in-stock parts from more than 300 brands to drive automation & efficiency in nearly every type of facility, from office towers and factories to data centers and hospitals.

Kele empowers maintenance managers, engineers, contractors, and others building the future by delivering parts rapidly, offering custom assemblies, and providing unmatched support.

We have 12 locations nationwide and our headquarters in Tennessee. Kele combines deep technical expertise, rapid logistics, and a solutions-first mindset to help customers simplify supply chains and meet tight schedules.

Summary

The Director, Brand Strategy synthesizes customer insights, market intelligence, and behavioral data to translate Kele’s brand vision into activations that deepen customer connection and accelerate market penetration. This leader ensures Kele’s brand architecture and messaging frameworks reflect how customers think, decide, and buy to enhance loyalty and set Kele apart in a crowded marketplace.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Customer, Market & Insights – Summarize and elevate customer and market intelligence (qualitative & quantitative) to guide decision-making. Monitor competitors, surface business-impact opportunities, and translate insights into actions that expand market share, enhance Kele’s differentiation, and strengthen brand health.
• Unified Brand Strategy – Own activation criteria and population models. Continuously refine brand architecture, behavioral playbooks, and identify opportunities for customer lifecycle programs that strengthen market connection.
• Brand Positioning – Lead competitive analysis to identify whitespace and growth potential. Define opportunities where Kele’s service levels and capabilities can capture share and drive preference.
• Activation Stewardship & Strategy – Leverage brand and behavioral playbooks to evaluate and forecast the ROI of new activations. Define audience and decision points to scope activation opportunities that reinforce brand equity and growth.
• Cross-Functional Leadership – Serve as a business partner to integrate brand intelligence and internal feedback loops. Champion change management to ensure successful activation across departments.
• Definition of Success – Partner with Analytics to bring brand KPIs and proof points to life (like NPS). Monitor performance, identify trends, and recommend actions that link brand initiatives to total company growth and customer penetration by market.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8+ years of progressive brand leadership experience, ideally within B2B markets.
• Deep analytical background—able to synthesize & interpret customer data, segmentation, and performance metrics.
• Proven ability to translate customer insights into actionable brand strategies.
• Experience overseeing brand identity, messaging frameworks, and corporate communications.
• Demonstrated success managing multi‑channel brand programs and large‑scale campaigns.

Skills & Competencies

• Customer-obsessed attitude—committed to delivering best-in-class experiences and continuously improving how customers interact with the brand.
• Strategic thinker with a deep understanding of customer-driven branding.
• Exceptional leadership skills with experience managing and inspiring cross‑functional teams.
• Strong storytelling and communication abilities, both written and verbal.
• Data‑informed decision maker skilled at integrating insights into creative execution.
• Expertise in brand governance, voice/tone development, and content strategy.
• Collaborative mindset with the ability to influence across all organizational levels.
• Entrepreneurial and adaptable, thriving in a dynamic, fast‑paced environment.

Benefits

• Medical, vision, and dental insurance
• HSA
• FSA (medical and dependent care)
• 401(k) with employer match up to 4% with immediate vesting
• Employer-paid short- and long-term disability coverage
• Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available
• Paid time off and paid holidays