Director, Brand Strategy

Okta, Inc.; Bellevue (WA); Remote; USD 200,000 - 300,000; Full time

Job summary

An innovative company is seeking a Director of Brand Strategy to lead and evolve their corporate brand. This role involves defining brand messaging, driving brand awareness campaigns, and collaborating with various teams to create a cohesive brand narrative. The ideal candidate will have extensive experience in brand management and a passion for storytelling. Join a dynamic team that values creativity and strategic thinking, and help shape the future of brand identity in the tech industry.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Flexible Spending Account

Paid Time Off

Parental Leave

Social Impact Opportunities

Professional Development

Dynamic Work Environment

Qualifications

• 10+ years in brand strategy and management, preferably in B2B tech.
• Strong experience in leading brand awareness campaigns and measurement.

Responsibilities

• Evolve corporate brand while understanding downstream implications.
• Drive brand strategy initiatives and partner with cross-functional teams.

Skills

Brand Strategy

Creative Judgment

Data Analysis

Communication Skills

Leadership

Collaboration

Education

BA/BS Degree

Job description

San Francisco, CA; New York, NY; Bellevue, WA; Chicago, IL

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

About our team

The Studio team at Okta is a growing group within Marketing, composed of creatives, strategists, producers and marketing managers alike. Our team focuses on leading the brand, telling powerful stories, and inspiring creative excellence. As a partner to cross-functional teams across Okta, we tie our goals to our most important company initiatives, driving towards shared KPIs, strategies, and processes to unify and push the brand and business forward.

About this role

The Brand team within the Studio is in charge of developing the brand strategy, brand management, brand measurement, verbal identity (voice & naming), creative strategy. We advocate the power of brand across Okta while helping support marketing activities.

We are looking for a Director, Brand Strategy to help define Okta’s brand and drive brand strategy initiatives, including how we tell our story through brand messaging, brand awareness campaigns and brand management. They will serve as the voice of Brand with creative partners within the Studio and across the marketing organization. They must be able to connect dots and create the right brand narrative with partners including, but not limited to, Product Marketing, Digital, Events, Product, Sales and Corporate Strategy.

This role will work in close collaboration with our executive leadership to identify the key brand needs and how best to support wider business objectives.

What you will do

• Evolve our corporate brand but stay true to Okta’s core while understanding downstream implications
• Own brand strategy for awareness campaign, partnering with teams through execution, measurement and optimization
• Drive measurement and storytelling of brand KPIs, including brand health tracking, campaign lift measurement, bespoke partnership
• Create top level brand messaging for the corporate brand and work with stakeholders on how to cascade top level brand messaging through the organization
• Define the desired brand experience across key marketing touchpoints (e.g. Digital and events) and helps partner with teams through execution
• Partner effectively with Demand Gen, Product Marketing and Regional Marketing stakeholders and be an advocate for brand
• Define verbal identity for the brand - both voice and naming and work with our brand creative team on defining the visual identity of the brand

What experience you have

• 10+ building or leading and executing world class brand programs; experience working in B2B tech a plus
• Tech expertise and / or intellectual curiosity around technology and its impact
• Proven track record shaping and executing well-known established brand marketing activities through actionable insights and recommendations.
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns.
• Brings strong creative judgment, as well as audience / customer focus.
• Proven ability to develop talent and manage people / lead a team
• Excellent communication and presentation skills
• Proven experience working with executives and C-levels
• Ability to influence at all levels and work effectively across functions and geographies.
• Experience managing, negotiating, and collaborating with outside creative agencies, partners and third-party vendors.
• Ability to operate in a fast-paced dynamic environment, to prioritize and advance multiple projects simultaneously.

Why you are excited about this role

• You want to build an iconic brand - from strategy to execution and measurement.
• You love creating clarity from ambiguity.
• You work as a partner to lead change and can provide a vision and direction for the brand.

Why we are excited about you

• You are passionate about the power of brand and storytelling.
• You believe that the best brand strategies are both data driven and inspires creative.
• You have a passion for people and building relationships.

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

About our team

The Studio team at Okta is a growing group within Marketing, composed of creatives, strategists, producers and marketing managers alike. Our team focuses on leading the brand, telling powerful stories, and inspiring creative excellence. As a partner to cross-functional teams across Okta, we tie our goals to our most important company initiatives, driving towards shared KPIs, strategies, and processes to unify and push the brand and business forward.

About this role

The Brand team within the Studio is in charge of developing the brand strategy, brand management, brand measurement, verbal identity (voice & naming), creative strategy. We advocate the power of brand across Okta while helping support marketing activities.

We are looking for a Director, Brand Strategy to help define Okta’s brand and drive brand strategy initiatives, including how we tell our story through brand messaging, brand awareness campaigns and brand management. They will serve as the voice of Brand with creative partners within the Studio and across the marketing organization. They must be able to connect dots and create the right brand narrative with partners including, but not limited to, Product Marketing, Digital, Events, Product, Sales and Corporate Strategy.

This role will work in close collaboration with our executive leadership to identify the key brand needs and how best to support wider business objectives.

What you will do

• Evolve our corporate brand but stay true to Okta’s core while understanding downstream implications
• Own brand strategy for awareness campaign, partnering with teams through execution, measurement and optimization
• Drive measurement and storytelling of brand KPIs, including brand health tracking, campaign lift measurement, bespoke partnership
• Create top level brand messaging for the corporate brand and work with stakeholders on how to cascade top level brand messaging through the organization
• Define the desired brand experience across key marketing touchpoints (e.g. Digital and events) and helps partner with teams through execution
• Partner effectively with Demand Gen, Product Marketing and Regional Marketing stakeholders and be an advocate for brand
• Define verbal identity for the brand - both voice and naming and work with our brand creative team on defining the visual identity of the brand

What experience you have

• 10+ building or leading and executing world class brand programs; experience working in B2B tech a plus
• Tech expertise and / or intellectual curiosity around technology and its impact
• Proven track record shaping and executing well-known established brand marketing activities through actionable insights and recommendations.
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns.
• Brings strong creative judgment, as well as audience / customer focus.
• Proven ability to develop talent and manage people / lead a team
• Excellent communication and presentation skills
• Proven experience working with executives and C-levels
• Ability to influence at all levels and work effectively across functions and geographies.
• Experience managing, negotiating, and collaborating with outside creative agencies, partners and third-party vendors.
• Ability to operate in a fast-paced dynamic environment, to prioritize and advance multiple projects simultaneously.
• BA/BS degree

Why you are excited about this role

• You want to build an iconic brand - from strategy to execution and measurement.
• You love creating clarity from ambiguity.
• You work as a partner to lead change and can provide a vision and direction for the brand.

Why we are excited about you

• You are passionate about the power of brand and storytelling.
• You believe that the best brand strategies are both data driven and inspires creative.
• You have a passion for people and building relationships.

Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies:

• Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
• Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Develops Talent: Developing people to meet both their career goals and the organization’s goals.
• Drives Results: Consistently achieving results, even under tough circumstances.
• Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.
  
  
  
  

#LI-Remote

The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $224,000 — $336,000 USD

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us .

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between: $200,000 — $300,000 USD

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/ .

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/ .

U.S. Equal Opportunity Employment Information
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The foundation for secure connections between people and technology

Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

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