Director, Brand Protection

Wolverine Worldwide; Rockford (MI); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Wolverine Worldwide in Rockford, MI is seeking a Director, Brand Protection to develop and implement strategies to protect brand integrity. This role requires over 10 years of experience in brand protection or related fields, with strong analytical and communication skills.

The position is flexible with a hybrid schedule, involving three days in the office and two days remote. You will partner with executives to ensure effective brand management and compliance.

Qualifications

• 10+ years in brand protection, investigations, or e-commerce/marketplace operations.
• Strong analytical skills and attention to detail.
• Self-motivated and able to work independently.

Responsibilities

• Develop brand protection strategies that strengthen marketplace trust.
• Oversee implementation of marketplace integrity policies.
• Prepare data-driven reports for senior management.

Skills

10+ years in brand protection or related field

Excellent project management skills

Strong oral and written communication skills

Data analysis and visualization skills

Tools

Microsoft Excel

Power BI

Tableau

Job description

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®.

Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.

In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified Great Place To Work.

The Director, Brand Protection will be responsible for protecting the integrity of Wolverine Worldwide’s portfolio of brands by identifying, investigating, and mitigating threats such as unauthorized online sales, gray market distribution, counterfeits, and minimum advertised pricing (“MAP”) violations. Leveraging data analytics, marketplace intelligence, and digital monitoring tools, the Director develops, implements, and monitors the Company’s brand and marketplace integrity strategies and policies across the organization. This role serves as a strategic enabler—partnering cross-functionally to promote brand protection strategies that enable growth and strengthen our brands.

Primary Duties

• Develop and lead brand protection strategies that strengthen marketplace trust, protect brand integrity and support business growth.
• Partner with senior executives, brand presidents, and sales, DTC, wholesale, and Legal teams to align on and execute brand protection strategies and policies.
• Oversee implementation and enforcement of MAP and marketplace integrity policies across all brands, including monitoring for violations and coordinating appropriate remedial actions with brand leadership and Legal.
• Develop and manage data-driven dashboards and KPIs to provide visibility into compliance, marketplace activity, and seller behavior, and to establish benchmarks for online brand representation.
• Lead analysis of marketplace and pricing activity across digital channels, transforming complex datasets into actionable insights, trends, and early warning signals that inform enforcement priorities.
• Identify, implement, and manage digital monitoring tools and technologies to detect unauthorized sellers, policy violations, and intellectual property infringement, strengthening overall program coverage.
• Identify unauthorized or unknown retailers and partner with Legal, third‑party providers, and brand teams to develop and execute enforcement strategies.
• Educate and support brand and sales teams to ensure clear understanding of policies and drive consistent compliance across retail partners.
• Prepare and communicate data-driven recommendations and executive-level summaries for senior management, including both standard and customized reporting on compliance performance.
• Build, lead, and develop a high-performing brand protection team, setting clear priorities and providing ongoing coaching, feedback and professional development.
• Performs other duties as required/assigned by manager.

Knowledge, Skills And Abilities Required

• 10+ years in brand protection, investigations, e-commerce/marketplace operations, data analytics, supply chain, corporate security, compliance, or a related field
• Experience with e-commerce practices, including affiliate networks, aggregator sites, SEM, MAP policies, on-line commerce and shopping eco-systems
• Excellent project management skills
• Strong oral and written communication skills
• Strong analytical skills and attention to detail
• Strong qualitative and quantitative skills to make impactful business decisions and lead cross-functional teams
• Analytically driven while having an innovative and strategic way of looking at the business
• Self-motivated, flexible, and adaptable to client & organizational changes
• Ability to work independently and cohesively as a team member
• Strong proficiency in Microsoft Office, including Excel and PowerPoint, and experience leveraging AI tools such as Copilot
• Proficiency with data analysis and visualization tools (e.g., advanced Excel, Power BI, or Tableau) to translate large datasets into actionable insights

Working Conditions

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.