Director, Brand Marketing

Cantina Labs; Los Angeles (CA); Hybrid; USD 160,000 - 240,000; Full time

Benefits offered by this job

Competitive salary

Company equity

Medical, dental, and vision insurance

401(k) retirement savings plan

Generous PTO

Parental leave & fertility support

Lunch and snacks for in-office staff

One Medical membership

Job summary

Cantina Labs is seeking a Director of Brand Marketing to own and guard our brand across decks, ads, and swag. You will lead a full brand refresh, align logo, visuals, messaging, and tone, and maintain consistency as we scale.

This hybrid role sets strategy for campaigns, supervises in‑house and agency partners, and drives brand storytelling across social channels while partnering with product and executive teams.

Qualifications

• 8+ years in brand marketing across agency and in‑house environments.
• Experience with recognizable consumer brands and platform advertising.
• Proven ability to lead brand refreshes and maintain consistency across channels.

Responsibilities

• Lead a company‑wide brand refresh covering logo, visuals, messaging, and tone.
• Own brand messaging pillars and defend them internally and externally.
• Direct commercials and brand advertising campaigns from concept to production.
• Set brand guidelines and govern how the brand appears on social and organic channels.
• Manage in‑house creative and external agencies for asset production.
• Partner with product, comms, and leadership to align brand across the company.
• Build scalable brand marketing foundations to support company growth.

Skills

Brand strategy

Campaign management

Cross-functional leadership

Advertising production

Social media marketing

Collaboration with agencies

Messaging and tone

Brand governance

In-house creative leadership

Job description

About Cantina

Cantina Labs is a social AI company, developing a suite of advanced real‑time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.

If you’re excited about the potential AI has to shape human creativity and social interactions, join us in building the future!

About The Role

We’re looking for a Director of Brand Marketing to be the owner and guardian of our brand — how it looks, sounds, and shows up everywhere from a company deck to a 30‑second commercial to a piece of swag. This person will lead a full brand refresh, bringing coherence to our logo, visual identity, messaging, and tone across every touchpoint in the company, and then hold that line going forward.

This is a hybrid brand‑marketing and brand‑creative role. You’ll set strategy and messaging pillars, manage our in‑house creative team and outside agencies to bring campaigns to life, and take direct ownership of anything that requires a message — including commercials and other brand advertising. You’ll also set the brand mandate for how we show up in social and organic channels, working closely with the team that runs day‑to‑day social execution.

What You’ll Do

• Lead a company‑wide brand refresh — logo, visual identity, messaging, and tone — ensuring consistency across the company deck, website, product, swag, and every other touchpoint
• Own brand messaging and craft the core messaging pillars, and be able to clearly articulate and defend them internally and externally
• Take direct ownership of commercials and other brand advertising campaigns, from concept through production
• Set and maintain brand guidelines, and mandate how the brand shows up across social and organic channels (partnering closely with the social team on execution)
• Manage the in‑house creative team and asset production, and manage relationships with outside creative and production agencies
• Partner cross‑functionally with product, comms, and executive stakeholders to keep brand and messaging aligned company‑wide
• Build the foundation for scaling brand marketing as the team and company grow

What You’ll Bring

• 8+ years of brand marketing experience, spanning both agency (account side) and in‑house brand marketing at a consumer‑facing company
• Experience at a recognizable, culturally relevant consumer brand or platform
• Brand marketing experience managing external brand advertising campaigns
• Experience working with digital media creators
• Experience working with all social platforms on organic and paid campaigns
• Proven ability to manage and direct commercial/brand advertising production, including working with agencies and production partners
• Experience managing an in‑house creative team and/or creative asset production
• Excellent communication and messaging instincts — able to set and evangelize brand guidelines across an organization
• A builder’s mindset — excited to create brand infrastructure from scratch, not just maintain what exists

Compensation

The anticipated annual base salary range for this role is between $160,000-$240,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

Benefits

• Competitive salary and generous company equity
• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
• 42 days of paid time off, including:
  • 15 PTO days
  • 10 sick days
  • 15 company holidays
  • 2 floating holidays
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• Lifestyle spending account – $500/month to use however you’d like
• Complimentary lunch and snacks for in‑office employees
• One Medical membership, and more!