Director, Brand Marketing

cantina; Los Angeles (CA); On-site; USD 160,000 - 240,000; Full time

Benefits offered by this job

Competitive salary

Equity

Medical insurance

PTO 42 days

Parental leave

401(k) retirement savings plan

Lunch and snacks in office

One Medical membership

Job summary

Cantina is seeking a Director of Brand Marketing to own and guard the Cantina brand across all touchpoints. You will lead a full brand refresh, aligning logo, identity, messaging, and tone, and oversee both in-house and external creative teams to implement campaigns.

This hybrid role drives strategy and messaging pillars, including commercials and other brand advertising. You will set the brand mandate for social and organic channels and work closely with the team running day‑to‑day social

Qualifications

• 8+ years of brand marketing experience in consumer-facing roles or agency/in-house environments.
• Experience with external brand advertising campaigns.
• Experience working with digital media creators and with all social platforms (organic and paid).
• Proven ability to manage an in-house creative team and external agencies.
• Excellent communication and ability to evangelize brand guidelines across an organization.

Responsibilities

• Lead a company-wide brand refresh: logo, visual identity, messaging, and tone across decks, website, product, swag, and touchpoints.
• Own brand messaging and core pillars; defend them internally and externally.
• Take ownership of commercials and brand advertising campaigns from concept to production.
• Set brand guidelines and govern brand presence on social and organic channels with the social team.
• Manage the in-house creative team and relationships with outside agencies/production partners.
• Partner with product, comms, and executives to keep branding aligned across the company.
• Build the foundation for scaling brand marketing as the company grows.

Skills

Brand marketing

Advertising production

Brand messaging

Social media marketing

Cross-functional collaboration

Job description

About Cantina

Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.

If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!

About the Role

We're looking for a Director of Brand Marketing to be the owner and guardian of our brand—how it looks, sounds, and shows up everywhere from a company deck to a 30‑second commercial to a piece of swag. This person will lead a full brand refresh, bringing coherence to our logo, visual identity, messaging, and tone across every touchpoint in the company, and then hold that line going forward.

This is a hybrid brand‑marketing and brand‑creative role. You'll set strategy and messaging pillars, manage our in‑house creative team and outside agencies to bring campaigns to life, and take direct ownership of anything that requires a message—including commercials and other brand advertising. You'll also set the brand mandate for how we show up in social and organic channels, working closely with the team that runs day‑to‑day social execution.

What You’ll Do

• Lead a company‑wide brand refresh—logo, visual identity, messaging, and tone—ensuring consistency across the company deck, website, product, swag, and every other touchpoint
• Own brand messaging and craft the core messaging pillars, and be able to clearly articulate and defend them internally and externally
• Take direct ownership of commercials and other brand advertising campaigns, from concept through production
• Set and maintain brand guidelines, and mandate how the brand shows up across social and organic channels (partnering closely with the social team on execution)
• Manage the in‑house creative team and asset production, and manage relationships with outside creative and production agencies
• Partner cross‑functionally with product, comms, and executive stakeholders to keep brand and messaging aligned company‑wide
• Build the foundation for scaling brand marketing as the team and company grow

What You’ll Bring

• 8+ years of brand marketing experience spanning both agency (account side) and in‑house brand marketing at a consumer‑facing company
• Experience at a recognizable, culturally relevant consumer brand or platform
• Brand marketing experience managing external brand advertising campaigns
• Experience working with digital media creators
• Experience working with all social platforms on organic and paid campaigns
• Proven ability to manage and direct commercial/brand advertising production, including working with agencies and production partners
• Experience managing an in‑house creative team and/or creative asset production
• Excellent communication and messaging instincts—able to set and evangelize brand guidelines across an organization
• A builder's mindset—excited to create brand infrastructure from scratch, not just maintain what exists

Compensation

The anticipated annual base salary range for this role is between $160,000‑$240,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

Benefits

• Competitive salary and generous company equity
• Medical, dental, and vision insurance—99.99% of premiums covered by Cantina
• 42 days of paid time off, including:
  • 15 PTO days
  • 10 sick days
  • 15 company holidays
  • 2 floating holidays
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• Lifestyle spending account—$500/month to use however you’d like
• Complimentary lunch and snacks for in‑office employees
• One Medical membership, and more!