Director - Brand Marketing

The Wendy's Company; Dublin, Northern (OH, KY); Hybrid; USD 154,000 - 277,000; Full time

Job summary

The Wendy's Company in Dublin, OH seeks a Director of Brand Marketing to lead growth initiatives for our iconic brand from the Wendy's Restaurant Support Center. You will set vision, develop strategies, and manage cross-functional and agency teams to deliver marketing, product, and communications initiatives that align with brand and business goals.

Preferred: MBA or Master’s in marketing, 7–10 years in national marketing for retail or QSR, strong business case writing and P&L experience, and

Qualifications

• Master's in marketing or MBA preferred.
• 7-10 years of experience in national marketing for retail or QSR brand.
• Business case writing and/or P&L management.
• Demonstrated experience leading cross-functional teams.
• Demonstrated product management experience, including innovation.
• Experience managing and working with ad agencies.

Responsibilities

• Develop Annual U.S. Business & Brand Plans that create the vision for respective categories and deliver growth.
• Lead development of programming on the U.S. National Marketing Calendar and influence senior leadership for national programs.
• Lead projects across a broad cross-functional team from ideation to implementation with focus on collaboration and creativity.
• Lead menu strategy and product development for Wendy's with cross-functional teams (R&D, Ops, Supply Chain, Finance).
• Partner with Advertising, Media & Agency teams to drive campaigns meeting U.S. business objectives.
• Lead a high-performing U.S. Brand team with clear roles, expectations, and growth mindset.
• Prepare content and engage franchisee audiences to share information and generate excitement.

Skills

Leadership

Cross-functional collaboration

Product management

Ad agency management

P&L management

Education

Bachelor's Degree

Master's in Marketing or MBA

Job description

What you\'ll do

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn\'t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you\'re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you!

The Director of Brand Marketing is a highly motivated and engaging leader who is a catalyst for brand growth by developing impactful business strategies and communications that engage consumers in a way that drives the business. They set vision, develop strategies, and lead larch cross-functional and agency teams for their areas of accountability. They lead the creation of marketing, product and communications initiatives that deliver on our brand & business goals. Come thrive in a fun, fast paced and collaborative environment where people, personal development and inclusivity are highly valued.

Responsibilities

• Develop Annual U.S. Business & Brand Plans that create the vision for respective categories and deliver on our growth mindset and goals. Facilitates engagement across marketing teams and cross-functionally to develop a business case, priority alignment, scorecards & KPIs.

• Leads the development of respective programming on the U.S. National Marketing Calendar, setting the priority level and overall marketing strategy and goals. Creates the business cases that influences & inspires Senior Leadership to support national & test programs on our U.S Marketing Calendar and provides inputs into our annual AOP planning process and ongoing outlook/forecast updates based on learnings, program expectations, and calendar priorities.

• Leads respective projects/ initiatives in the marketing plan across a broad cross-functional team from ideation to implementation – with a key focus on collaboration, creativity, and critical thinking.

• Leads menu strategy and product development for Wendy\'s, working closely with cross-functional teams such as R&D, Operations, Supply Chain and Finance to bring the strategy and initiatives to life.

• Partners with the Advertising, Media & Agency teams to create streamlined marketing campaigns that deliver on strategic U.S business objectives through driving creative direction, consumer insights and evaluation.

• Leads a high-performing U.S. Brand team, through role clarity to teams and by level, expectation setting and accountability check-ins, as well as growth and development mindset and actions.

• Prepares content and engages with franchisee audiences (WNAP, DMAP, etc.) as needed to present information, gather input, and/or inspire excitement around new programming.

Education: Bachelor\'s Degree

Travel: 20%

Pay Range: $154,000.00 - $277,000.00 Annually

What we expect from you

• preferred: Master\'s in marketing or MBA
• 7-10 Years of experience in National Marketing for Retail or QSR brand
• Business Case writing and/or P&L management
• Demonstrated experience leading cross-functional teams
• Demonstrated product management experience, including innovation
• Experience managing and working with ad agencies

Expected Work Location (In Office): It is expected that you will primarily perform work at the Wendy\'s Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs. #LI-Onsite

Wendy\’s was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy\'s system. Today, Wendy\'s and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world\'s most thriving and beloved restaurant brand.

The base pay range for this position is listed below. The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate\’s job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position. The target annual bonus for this role is 25% of annualized base salary, based on actual company and personal performance.

Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.

NOTE: Wendy’s benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy’s benefits, bonus, and other incentives. Wendy’s retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.

Wendy\'s is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.