Director, Brand Marketing

Beyond Meat, Inc.; California; On-site; USD 185,000 - 215,000; Full time

Job summary

Beyond Meat, Inc. seeks a Director, Brand Marketing to lead the yearly marketing plan, drive growth through product innovation, and build consumer relevance with breakthrough campaigns.

Reporting to the VP, Marketing, the role translates insights into winning strategies across revenue, market share, and profitability. The position blends strategic brand leadership with creative execution and operational oversight, ideal for a marketing leader who aligns brand vision with business results.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 8+ years of brand management, brand-building, and integrated marketing experience.
• 4+ years leading and developing marketing teams, including managing managers.
• Strategic brand leader who can set a compelling vision and translate it into clear plans and priorities for the team.
• Proven people leader and coach who builds, develops, and inspires high-performing teams.
• Strong financial and business acumen with ownership and ROI mindset.
• Exceptional communicator and cross-functional collaborator across org levels.
• Ability to balance high-level strategy with execution of on-time/on-budget projects.
• Desire to make work fun and create world-changing products.
• Curious and resilient in a fast-paced, high-growth environment.

Responsibilities

• Develop and lead the annual marketing plan and align with organizational goals.
• Support product strategy and innovation priorities and identify opportunities.
• Drive brand awareness, differentiation, and sales growth.
• Direct creative briefs and campaign strategies for brand-differentiating work.
• Lead scalable marketing programs usable nationally with retailers.
• Collaborate with cross-functional teams to produce brand touchpoints (website, packaging, ads).
• Manage marketing budgets, forecast costs, and report on KPIs.
• Oversee brand messaging and packaging design; partner with Creative.

Skills

Brand management

Team leadership

Strategic thinking

Financial acumen

Cross-functional collab

Communication

Education

Bachelor's degree

MBA preferred

Job description

Beyond Meat, Inc., otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet.

The Company’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare.

Job Description

Director, Brand Marketing will lead the development and execution of the annual marketing plan, drive brand growth through production innovation, and build consumer relevance through breakthrough campaigns. Reporting to the VP, Marketing, the Director, Brand Marketing translates consumer, customer and marketplace insights into winning marketing and product strategies, with responsibility for driving business and brand performance across revenue, market share, and profitability. This role blends strategic brand leadership with creative execution and operational oversight, making it ideal for a marketing leader who can align brand vision with business performance.

Tasks, Duties, & General Responsibilities

MARKETING STRATEGY

• Develop and lead the annual marketing plan, setting strategic business goals and ensuring alignment across the organization. Influence and align senior leadership behind the brand strategy and annual marketing calendar, presenting recommendations and building the business case for major programs.
• Support product strategy and innovation priorities, identifying opportunities and barriers
• Drive brand awareness, strengthen differentiation, and convert brand equity into sales growth

BRAND & CAMPAIGN MANAGEMENT

• Direct creative briefs and campaign strategies for brand-differentiating work
• Lead scalable marketing programs and tools usable nationally with retailers
• Collaborate with cross-functional teams to produce compelling brand touchpoints (website, packaging, advertising collateral) and initiatives

OPERATIONAL & STRATEGIC DUTIES

• Manage marketing budgets, forecast costs, and report on KPIs
• Oversee brand messaging, and partner Creative on visual identity and packaging design
• Conduct market research, competitive analysis, and product positioning
• Mentor and develop team members, building the capability and structure needed to deliver against Beyond's growth goals
• Partner cross-functionally with Culinary, R&D, Creative, Comms and Operations to foster collaboration and bring insight-based communications, packaging, and product innovation to life, measuring success against established KPIs
• Think big, be flexible, and be creative! We're in a fast-paced, entrepreneurial environment with high expectations and big opportunities.
• Serve as a senior brand steward, continuously assessing the competitive landscape, consumer trends, and culture to keep Beyond ahead of what's next

SUPERVISORY DUTIES

• Lead an internal team including brand and shopper managers
• Responsible for annual team budgeting
• Accountable for developing talent through on-going performance feedback and career management coaching
• Conduct quarterly and yearly performance reviews of direct reports
• Mentor and develop team members, create succession plan, and identify/recruit key talent
• Set annual and quarterly department level KPIs

Qualifications

• Bachelor’s degree required, MBA Preferred.
• 8+ years of brand management, brand-building, and integrated marketing experience, ideally within food and beverage or consumer brands.
• 4+ years leading and developing marketing teams, including managing managers
• Strategic brand leader who can set a compelling vision and translate it into clear plans and priorities for the team
• Demonstrated track record owning brand strategy and delivering breakthrough, full-funnel go-to-market campaigns and product launches
• Proven people leader and coach who builds, develops, and inspires high-performing teams
• Strong financial and business acumen, with a spirit of ownership and comfort managing budgets and driving ROI
• Exceptional communicator and cross-functional collaborator who influences at all levels of the organization
• Ability to flex from high level strategic thinking and influencing senior level leadership to driving detailed execution of projects that are on budget and on time.
• Analytical skills to leverage and synthesize data and insights for decision-making while balancing urgency, bold thinking and willingness to take risks.
• Desire to make work fun and make products that can change the world!
• Curious and positively resilient in a fast-paced, high-growth environment

WORK ENVIRONMENT

• Onsite office environment in El Segundo headquarters five (5) days a week

Annual salary commensurate with experience

The starting annual base pay for this role is between USD $185,000 and $215,000. The actual base is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus and benefits.

Beyond The Plant Protein Company is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. E-Verify is used to validate employment eligibility. This role is not eligible for Visa Sponsorship at this time.