Director, Brand Insights & Launch Strategy

Otsuka America Pharmaceutical Inc.; Carson City (NV); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Comprehensive medical benefits

Generous 401(k) match

Paid holidays & paid time off

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director, Brand Insights to lead primary research, competitive intelligence, and analytics for a Rare Disease asset in the US. This role sits on the Business Analysis team and focuses on launch readiness and ongoing insights generation.

The director will manage the insight plan, budget, and resources, partnering with Brand, Market Access, Field Enablement, Sales, Medical Affairs, and Global teams to drive data-driven decisions and brand performance.

Qualifications

• Minimum 10 years in customer insights and analytics in pharma or consulting.
• Rare disease launches/management experience is critical.
• US launch and inline phase insights experience required.
• Minimum 3 years leading a team.
• Bachelor’s degree in business, statistics, economics, life sciences, or related field.

Responsibilities

• Lead primary market research, competitive intelligence, and analytics for the relevant asset.
• Develop and own the insight plan and manage budget/resources.
• Collaborate with marketing, sales, and cross-functional partners to influence decisions.

Skills

Leadership

Analytical thinking

Insights generation

Primary research

Strategic thinking

Cross-functional collaboration

Budget ownership

Communication

Stakeholder management

Project management

Education

Bachelor's degree

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director, Brand Insights to lead primary research, competitive intelligence, and analytics for a Rare Disease asset in the US. This role sits on the Business Analysis team and focuses on launch readiness and ongoing insights generation.

The director will manage the insight plan, budget, and resources, partnering with Brand, Market Access, Field Enablement, Sales, Medical Affairs, and Global teams to drive data-driven decisions and brand performance.