Associate Director, Strategy

Publicis Media; New York (NY); On-site; USD 107,000 - 171,000; Full time

Job summary

Publicis Media UNIT3C in New York seeks an experienced media planning professional to lead strategic media initiatives for a major client and guide the end-to-end media plan process.

The role requires 5+ years in media planning, including 3 years in management, with strong analytical and client-facing capabilities to drive results and maintain client relationships.

Qualifications

• Bachelor’s degree required.
• 5+ years of media planning experience including 3 years in a management capacity.
• Strong knowledge of offline and online media.

Responsibilities

• Oversee media strategy and plan development and budget.
• Managing the process and procedure for client set up, billing and all administrative functions.
• Evaluating, identify and sizing media target based on client brief.
• Developing and executing strategy for the functional area.
• Evaluating media vehicle mix to reach target audiences.
• Presenting recommendations to account service and clients.
• Maintain strong client relationships.
• Provide supervision and training to assistants and supervisors.

Skills

Executive presence

Client presentation

Analytical skills

Organizational skills

Team leadership

Strategic planning

Education

Bachelor’s degree

Tools

Microsoft Suite

Nielsen

Kantar Software

IMS

Google Analytics

Comscore

R/F and Optimization Software

Social Tracking tools

Job description

Company Description

Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments.

Company Description

Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments.

Overview

Generate strategic media initiatives and lead the implementation of the media plans for a major client.

Responsibilities

• Oversee media strategy and plan development and budget
• Managing the process and procedure for client set up, billing and all administrative functions
• Evaluating, identify and sizing media target based on client brief
• Responsible for developing and executing strategy for the functional area
• Evaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audience
• Presenting recommendations to account service and clients
• Maintaining strong relationship with key clients
• Following detailed instructions and using established procedures, completes work in a detailed and complete manner
• Supervising, training and developing skills of Assistants and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
• Provide job performance feedback to subordinates and make recommendations to management.
• Providing staffing recommendations and daily supervision to all accounts
• Performs under immediate supervision, using established procedures to accomplish assigned tasks
• Assists in more advanced functions as part of training and development
• Refers questions and problems to higher levels
• Resource for others in resolution of complex problems/issues
• Minimal supervision, relies on advanced experience/judgment
• May perform other duties and responsibilities that management may deem necessary from time to time
• Responsible for managing projects and resources for areas of specialization, both media specialization and client business specialization

Qualifications

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Minimal supervision, relies on experience/ judgment
• Excellent management and motivational skills
• Excellent organizational, interpersonal and quantitative/analytical skills
• Strong client presentation skills and business writing skills
• Demonstrated expertise in strategic planning
• Detail-oriented and proven ability to thrive in a fast paced environment

Education/Experience

• Bachelor’s degree;
• 5+ years media planning experience including 3 years in a management capacity
  • Offline and Online media experience
  • Must have strong working knowledge of National and Local Media

Business Competencies

• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google Analytics
• Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Understanding of Activation/Negotiation team functions
• Understand the strengths and weaknesses of each media type
• Able to make independent decisions and identify priorities
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Orient, train, assign and review the work of subordinates
• Be able to identify and promote solutions
• Be a resource to others in the resolution of complex problems/issues
• Knows industry trends and emerging media

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/19/2026.