Director, B2B INDUSTRY MARKETING/EVENTS

Digennarony; New York (NY); On-site; USD 130,000 - 175,000; Full time

Job summary

A leading communications agency in New York seeks a results-driven Director of Industry Marketing to drive B2B marketing efforts and develop impactful events. This role, requiring 8+ years of relevant experience, calls for a passionate marketing professional adept at building client relationships and executing creative strategies in a fast-paced environment.

Qualifications

• 8+ years’ experience in B2B public relations and event marketing.
• Mastery of foundational skills like time management and digital media.
• Strong communicator with an entrepreneurial mindset.

Responsibilities

• Drive marketing efforts for DGC and clients through event planning.
• Maintain client relationships and negotiate sponsorship deals.
• Mentor junior team members and foster a high-performance culture.

Skills

Client success

Creative thinking

Collaborative leadership

Event management

Negotiation

Social media strategy

Education

Bachelor’s or advanced degree

Tools

Outlook

Teams

Slack

Job description

Direct message the job poster from DiGennaro Communications

YOU ARE: A results-driven, entrepreneurial marketing professional with a passion for industry events, brand storytelling, and client success. You thrive on developing and executing B2B marketing strategies and events that drive visibility and engagement across top-tier industry platforms—from CES and Cannes Lions to sector-specific conferences in retail, CPG, travel, and more. You are a creative thinker, confident communicator, and collaborative leader who knows how to turn ideas into action and make marketing moments matter.

WHAT YOU WILL BE DOING

Drive industry marketing efforts for DGC and its clients:

• Develop events planning and bring activities to fruition including identifying, pitching, securing, executing, managing speaking engagements and speaker bureaus
• Advise clients about events based on client and business goals, and take immediate action
• Have foundational knowledge of Industry tentpoles; Vertical events; Editorial/Owned events; Bespoke events and creation for production
• Develop and maintain relationships with event organizers and editorial programming teams
• Negotiate sponsorships and partnership packets

Oversee sponsorship packages and, in some cases, execution for DGC’s clients

Support DGC’s own marketing efforts; Maintain in-depth knowledge of clients’ industries and anticipating opportunities:

• Support growth of DGC’s M2M offering through creative program development and brand marketing excellence
• Participate in new business development and agency marketing initiatives

Maintain knowledge of clients’ industries, anticipating and addressing opportunities and issues as they arise.

Engage in and lead new business efforts to grow your industry marketing offering and/or integrate it into clients’ programs.

Mentor junior team members to build a culture of high performance.

BONUS: Social Content Development for DGC’s clients:

• Develop and execute social media programs, both paid and organic.
• Build a paid content marketing strategy for DGC or clients
• Provide day-to-day counsel, strategy, and direction while growing senior-level client relationships
• Audit social media efforts for both DGC and executive pages
• Creation and lead of social media training sessions as required

EXPERIENCE & ATTRIBUTES

• 8+ years’ experience in B2B public relations in an agency and adtech, with specific experience in event and brand marketing programming
• Based in NYC, working 2-3 days a week in office (currently 2 days on Tues/Wed), available for in-person work and travel
• Bachelor’s or advanced degree
• Knowledge of communications tools like Outlook, Teams, Slack, AI-tools, and social media listening platforms
• Experience managing events, securing paid event programs and activation (for advertising, business, technology, creative, etc)
• Compelling communicator and relationship builder with an entrepreneurial mindset
• Experience working on all key conferences, includes Cannes Lions, CES, Advertising Week New York, SXSW, etc.
• A strategic self-starter with exceptional organizational skills, time management, and the ability to work well under pressure
• Mastery of all the foundational skills one would expect at this level, including working in a fast-paced environment; delivering on multiple deadlines; high-caliber writing; active listening and attention to detail; and familiarity and comfort with digital and social media
• Strong acumen and passion for integrated marketing and social media along with a winning attitude and a desire to build and grow client businesses
• Real passion and enthusiasm to be part of an independent, woman-owned agency committed to delivering unparalleled service to its clients and providing career-defining experiences and opportunities to its team members
• Good, smart, kind human with empathy, understanding and a great sense of humor who wants to work with others who possess similarly values

Salary commensurate with experience.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Public Relations and Communications Services

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