Director, Audience Development - POSSIBLE

Hyve Group; New York (NY); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Uncapped commission

Healthcare coverage

401(k) retirement plan

Paid time off

Hybrid work in Miami

Career progression

Job summary

Hyve Group plc in New York is seeking a Director of Audience Development for POSSIBLE US, a hands-on leadership role responsible for building and executing the show's buyer recruitment engine. You will personally manage senior relationships and lead a small team, owning strategy from prospecting to onsite delivery.

The role combines individual sales execution with a scalable, relationship-led model across brands and agencies, reporting on recruitment metrics and collaborating with marketing,

Qualifications

• 8+ years in attendee acquisition, account management or sales in events/marketing.
• Proven track record of meeting or exceeding a personal sales target.
• Experience mentoring teams, setting targets and driving accountability.
• Confident senior/C-suite presenter with relationships to brand/agency leaders.
• Consultative, relationship-led sales or recruitment approaches.
• Strong analytics; proficient with Excel (pivot tables, VLOOKUP).
• Knowledge of CRM tools such as HubSpot or ZoomInfo.
• Strong market awareness of the marketing/advertising ecosystem.
• Excellent verbal and written communication; autonomous in fast-paced environments.
• Based in or willing to work from our New York office.

Responsibilities

• Own the year-round audience development strategy for POSSIBLE US, including Hosted Buyer and paid ticket development.
• Manage a portfolio of strategic brand and agency accounts from prospecting through onsite delivery.
• Recruit, lead, and coach 1–2 Audience Development leads with clear targets.
• Maintain attendance trackers, pacing models, and regular reporting on registration and pipeline health.
• Develop contingency plans and adapt strategy if recruitment lags behind targets.
• Develop outreach strategies, messaging, templates and onboarding/retention materials.
• Analyze audience makeup and growth segments; tailor approach by vertical, seniority and account type.
• Build senior/C-suite relationships to recruit high-value accounts; partner with marketing and sales teams.
• Collaborate cross-functionally to deliver strong buyer recruitment outcomes and share learnings across Hyve portfolio.
• Contribute to a broader buyer recruitment playbook and promote product integrity and customer experience.

Skills

Audience recruitment

Account management

Team leadership

Executive presentation

CRM tools

Tools

HubSpot

ZoomInfo

Job description

Director, Audience Development - POSSIBLE

About Hyve

We believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programs. Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities. Our market-leading portfolio of global brands includes Shoptalk, Groceryshop, POSSIBLE, and Fintech Meetup.

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. We value diversity, collaboration, and a culture of belonging, supported by strong professional development opportunities.

About POSSIBLE

POSSIBLE is the premier event bringing together the global marketing ecosystem – brands, agencies, platforms, and the technology and innovation shaping the future of marketing. As one of Hyve's flagship growth brands, POSSIBLE is scaling fast, and agency and brand relationships is at the center of that growth story.

Key Purpose

POSSIBLE is seeking a Director, Audience Development to own buyer recruitment strategy and execution for POSSIBLE US, year-round. This is a hands‑on leadership role, you will personally manage senior level relationships and a portfolio of strategic brand and agency accounts, while also building and leading a small team of sellers. The role suits someone who wants full ownership of a show's audience development engine – combining individual sales execution with the strategic vision to build a scalable relationship focused model as POSSIBLE grows.

Key Responsibilities

• Own the year‑round audience development strategy for POSSIBLE US, covering the Hosted Buyer Program and supporting paid ticket development for agencies and brands
• Carry a personal sales target, recruiting and managing a portfolio of strategic brand and agency accounts from prospecting through to onsite delivery
• Recruit, lead, and coach a team of 1–2 Audience Development leads, setting individual and team targets and providing hands‑on day‑to‑day guidance
• Maintain attendance trackers and pacing models, delivering regular reporting on registration, buyer mix, and pipeline health
• Develop contingency plans where recruitment is off‑pace against target, adjusting strategy in‑year as needed
• Develop outreach strategy and core messaging, including value propositions, email templates, and onboarding/retention materials
• Analyze audience makeup and identify growth segments, adjusting approach by vertical, seniority, and account type to meet recruitment goals
• Build and maintain senior/C‑suite relationships to support recruitment of high‑value brand and agency accounts
• Partner with marketing and sales teams to inform new buyer prospecting strategy and campaign targeting
• Collaborate cross‑functionally with marketing, sales, content, and operations to deliver strong buyer recruitment outcomes for the show
• Contribute to the wider buyer recruitment playbook, sharing learnings and best practice across the broader Hyve portfolio
• Establish a culture of product integrity, high standards of customer experience, and community building within the team

Skills & Experience Required

• Minimum 8 years' experience in targeted, performance‑based attendee acquisition, account management, or sales roles, ideally within events, media, or the marketing/advertising ecosystem
• Proven track record of carrying and overachieving a personal sales or recruitment target
• Experience managing or mentoring teams, with the ability to set targets, coach performance, and drive accountability
• Confident senior/C‑suite presenter, able to build credible relationships with brand and agency leaders
• Skilled in consultative, relationship‑led sales or recruitment approaches
• Strong analytical skills, comfortable working in Excel (pivot tables, VLOOKUP, formulas) for pacing and reporting
• Knowledge of CRM tools such as HubSpot, ZoomInfo, or similar
• Strong market awareness of the marketing, advertising, or agency ecosystem
• Exceptional verbal and written communication skills
• Comfortable operating with autonomy and full ownership in a fast‑paced, entrepreneurial environment
• Based in or willing to work from our New York office

Desirable

• Experience recruiting or selling into agencies, brands, or the marketing/advertising community specifically
• Experience building or contributing to buyer recruitment playbooks used across multiple shows
• Experience scaling attendee acquisition for a growing or newly launched event

Benefits

• Competitive base salary of $110,000–$120,000, depending on experience.
• Uncapped commissionwith significant earning potential.
• Comprehensive medical, dental and vision coverage.
• 401(k) retirement plan with company match.
• Competitive Paid Time Off:20 days of PTO, 5 sick days, your birthday off, 2 volunteer days, plus 11 paid company holidays.
• Hybrid working from ourMiami office.
• Ongoing learning, development and career progression opportunities across Hyve's global portfolio.

Salary

110000 - 120000 USD (yearly)