Director, Assisted Living Sales

Covenant Retirement Communities & Covenant Care; Westminster (CO); On-site; USD 86,000 - 121,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

403(b) with 3% employer match

PTO & six paid holidays

Fitness center access

Job summary

Covenant Living is seeking a Director of Sales, Assisted Living to lead the sales operations at a Westminster, CO campus. You will develop relationships, design plans to hit occupancy targets, and manage move-ins and transitions using the CRM.

The role emphasizes inside sales with some outside activity and collaboration with campus leaders to maximize revenue. Ideal candidates have a high school diploma (Bachelor's preferred) and 2+ years in sales in senior living, with strong communication

Qualifications

• Understanding of business-to-consumer and business-to-business sales.
• Excellent written and verbal communication in English.
• Self-motivated and creative with strong interpersonal skills.

Responsibilities

• Developing and cultivating relationships with prospects and advocates to determine needs and build value.
• Designing sales plans to meet productivity goals and targets, including tactics to generate leads and move-ins.
• Collaborate with community leaders to achieve occupancy goals.
• Focus on Inside Sales with some Outside Sales activity.
• Execute the Assisted Living sales process to convert inquiries into visits and move-ins.
• Manage move-ins and transitions, and document interactions in the CRM.

Skills

Inside Sales

Outside Sales

CRM

Relationship building

Communication skills

Education

High school

Bachelor's

Tools

CRM Software

Job description

We Are Inspired to Serve. Join us! A Director of Sales, Assisted Living manages and oversees the sales operations for all Assisted Living products at a local campus / community level.

Key Responsibilities

• Developing and cultivating relationships with prospects and advocates (internal customers and external market) to determine needs and build the value of the organization’s service offerings.
• Designing sales plans to meet identified productivity goals and sales targets, including creative tactics to generate leads and convert leads to move‑ins.
• Understanding market insight to remain competitive.
• Work in collaboration with and at the direction of community leaders and the Director of Health Care Sales to achieve and exceed occupancy goals.
• Focus the majority of the position on Inside Sales and approximately 10% of time on Outside Sales.
• Create, plan and implement sales strategies that generate new prospect interest, resulting in increasing average number of leads to the community while utilizing the Assisted Living Sales Plan review tool.
• Creates a process for transition integration to develop and cultivate relationships with internal customers from move‑in until applicable time of transition need.
• Touchpoints are to serve as a benefit to the existing customer in understanding additional healthcare services available to them and how they may benefit from a timely transition in care.
• Utilize the Assisted Living sales process and tools during inquiry to convert interest to an onsite community visit.
• Pre‑plans and conducts community visits utilizing prescribed tools.
• Demonstrates strong closing skills by converting community visits to move‑ins as measured in CRM.
• Implements the prescribed Assisted Living Follow‑up Process from inquiry to move in or loss of the lead.
• Documents with detail each sales touchpoint in Enquire (CRM Software).
• Creates and implements a consistent and effective community outreach plan.
• Conducts an annual Competitive Analysis review along with quarterly updates as applicable.
• Presents key findings within the Assisted Living Sales Plan review for further business insight.
• Manages move‑ins and move‑outs to achieve maximum revenue potential.

Education and Work Experience

• Required Degree: High school
• Preferred Degree: Bachelor's
• Experience: Minimum of 2 years of professional experience in sales with a preference given to the Senior Living industry.

Knowledge, Skills and Ability

Understanding of business-to-consumer sales as well as business-to-business referral development. The person must be tactful and possess excellent communication skills (written and verbal, English), and be able to communicate effectively with administration, staff, residents, referral sources, and others with whom this position has contact. This individual should be self‑motivated and creative, possessing a high degree of interpersonal skills and the ability to relate to the public pleasantly and professionally. Knowledge of sales and business development concepts and an understanding of the senior living lifestyle is necessary. Understanding and knowledge of the concept of continuing care retirement community is a plus. Must be comfortable working in and representing a Covenant Living, faith‑based senior living community. Able to represent the values of the Evangelical Covenant Church. Must have a valid driver’s license and a good driving record.

Corporate Compensation Pay Range

Pay Range: $86,300.00 - $121,250.00 per year.

Reasonable Pay Estimate: A reasonable estimate of the pay range for this position is $86,300.00 - $121,250.00 per year.

Benefits

• Medical, dental and vision insurance
• Employer paid group term life and disability
• Paid Time Off (PTO) & six paid holidays
• 403(b) with a 3% employer match
• Fitness center use at most facilities

Various Voluntary Benefits

• Life
• AD&D Tuition assistance and scholarships
• Employee assistance program
• Legal services, home/auto insurance, discount purchasing program
• Pet Insurance

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, or any other characteristics protected by local laws, regulations, or ordinances.

We believe we are a great place to work.

Covenant Living & CovenantCare at Home are faith-based Continuing Care Retirement Community (CCRC) & Home Health organization.

From the establishment of our first community – Covenant Home of Chicago in 1886 – to becoming the fifth-largest not-for-profit CCRC sponsor in the LeadingAge Ziegler Top 150, our goal has been to provide outstanding care and services to senior adults.

We believe we are inspired to serve. We create joy and peace of mind for residents and their families by providing a better way of life.

These are the standards of behavior we hold ourselves to in serving our residents.

Safety I learn & follow security policies & procedures. I immediately report unsafe conditions for staff, residents, & guests and fix when possible. I protect residents, co-workers, & myself from unsafe conditions and practices by reporting unsafe conditions and fixing it or having it fixed.

Courtesy I smile & acknowledge everyone that I encounter. I carry myself in a manner that projects positivity, approachability, & respectfulness. I address the concerns of others by actively listening & seeking solutions.

Responsiveness I take initiative to respond to the needs of others in a timely manner to achieve resolution. I anticipate the needs of others and respond in a timely manner. I communicate to others who need to join me in responding to the needs of others. I return phone calls within 24 hours. I identify action steps and communicate them to all vested parties.

Image I ensure our environment is professional, welcoming, & clean. I follow CL policies, procedures, & all regulations.

We believe in making a difference in others lives. We have approximately 3,200 employees serving more than 5,000 residents in our nationwide family of continuing care retirement communities and home health. Construction and development continues on several of our 14 campuses, ensuring ever more exciting opportunities for employees to serve residents.