Director, Analytics - Zeta Global

OpenTalent; United States; On-site; USD 140,000 - 200,000; Full time

Job summary

Zeta Global is seeking a strategic, client-facing Director to join our ZX Data Science & Analytics team. This role suits an analytics leader who excels at transforming complex data into compelling narratives, influencing client strategy, and driving measurable outcomes.

The Director will partner with clients and internal teams to combine marketing measurement, advanced analytics, media strategy, and data storytelling to make insights actionable.

Qualifications

• Experience leading analytics teams and translating data into actionable insights.
• Ability to influence client strategy with data-driven storytelling.
• Strong understanding of marketing measurement and analytics.

Responsibilities

• Lead with storytelling: translate analytics into clear narratives that tie insights to business priorities.
• Shape client strategy: develop analytics approaches aligned with objectives and growth.
• Drive measurement excellence: apply best-in-class methodologies and explain their implications.
• Scale best practices: spread analytics discipline across clients and teams.

Job description

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud thatleveragesadvanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers toacquire, grow, andretaincustomers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.To learn more, go to www.zetaglobal.com .

THE ROLE

Zeta Global is seeking a strategic , client-facing Director to join our ZX Data Science & Analytics team. This role is ideal for an experienced analytics leader who excels at transforming complex data into compelling narratives, influencing client strategy, and driving measurable business outcomes .

The Director will serve as a trusted analytics partner to clients and internal teams, bringing together marketing measurement, advanced analytics, media strategy, and data storytelling to make insights actionable. This individual will also help scale analytics best practices across clients and categories, strengthen partnerships with Sales and cross-functional teams, and contribute to the continued evolution of ZX Analytics solutions and measurement products.

This position reports to the VP of Data Science & Analytics.

Responsibilities:

• Lead with Storytelling : Translate complex analytics and media performance into clear, persuasive narratives that connect insights to client business priorities and inspire action.
• Shape Client Strategy : Develop analytics approaches aligned with client objectives , using insights to inform acquisition, retention, lifetime value, media, and optimization strategies. Serve as a trusted analytics advisor to clients and internal partners .
• Drive Measurement Excellence : Apply and advocate for best-in-class measurement methodologies, including Test/Holdout-based incrementality measurement. Help clients and internal teams understand the strengths, limitations, and business implications of different measurement approaches.
• Scale Best Practices : &l