Director, Analytics New York, New York

GroupM; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Job summary

Join a forward-thinking company where you will lead measurement strategy and analytics for major clients. This role involves collaborating with global teams to enhance practices and products, focusing on advanced analytics such as reporting and attribution modeling. You will engage with various stakeholders, ensuring high client satisfaction while managing impactful projects. With a commitment to employee growth and a hybrid work model, this innovative firm provides a vibrant environment for creativity and collaboration. If you're passionate about analytics and want to make a significant impact, this opportunity is perfect for you.

Benefits

Competitive medical, vision, and dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Qualifications

• Experience with digital data and analytics use-cases like dashboarding and path analysis.
• Hands-on experience with marketing mix modeling and forecasting.

Responsibilities

• Provide analytical support using marketing mix modeling and custom analytics.
• Present project results and new business opportunities to clients.

Skills

Analytical Skills

Problem Solving

Communication Skills

Team Collaboration

Experience with Advanced Analytic Techniques

Education

Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics

Equivalent professional work experience

Tools

R

SAS

Matlab

Python

SQL

Tableau

PowerBI

Job description

Role Summary & Impact

In this role, you will drive and shape measurement strategy and testing for one of our largest clients. You will partner with local and global Business Science teams and collaborate with clients and internal product teams to evolve the current practices and products. You will be responsible for advanced analytics (e.g. reporting, path analysis, attribution modeling, etc.), working with brand and sales lift studies, as well as MMM and potentially MTA. You will also work with folks of various seniority, requiring them to tailor their presentation and style accordingly.

Key Responsibilities

• Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic approaches to address a wide variety of client issues including media and new products.
• Present to clients and prospective clients on results of current projects as well as new business opportunities.
• Work on-site with the client, when appropriate.
• Ensure a high level of client satisfaction.
• Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including advertising, promotional activities and pricing strategies).
• Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience.
• Develop, train and groom team including Analysts, Sr. Analysts, Managers.

Requirements

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• Hands-on experience with various use-cases for digital data and analytics such as dashboarding, path analysis, digital cross-channel attribution, optimal frequency, etc. Familiarity with online-offline attribution modeling approaches.
• Prototyping capabilities in R, SAS, Matlab, Python, or other analytical tools.
• Familiarity with SQL recommended Familiarity with Tableau, PowerBI, or other visualization tools recommended.
• Familiarity with various types of data available such as planning data, media spent data, DMP data, audience data, social data, search data, etc.
• Excellent problem-solving, organizational and analytical skills.
• Excellent written, verbal communication and presentation skills Ability to inspire others and develop managers, analysts and data architects.
• Ability to work in a team, promote collaboration and interact with all levels of staff.
• Experience working in a global agency network will be highly valued.
• Experience with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement.

Life at GroupM & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration [e-mail] call [phone] and let us know the nature of your request and your contact information.Life at GroupM & Benefits

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

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