Director, Analytics

BarkleyOKRP; United States; Remote; USD 142,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401K

Flexible PTO

Life insurance

Job summary

BarkleyOKRP in the United States seeks a Director, Analytics to set the measurement vision across key accounts and lead client relationships. You will scale data-driven solutions that improve media effectiveness and business performance, working cross-functionally with clients, strategists, planners, and data partners.

You will oversee analytics initiatives, develop dashboards, craft compelling insights, and mentor a team of analysts and managers, driving data-driven storytelling for senior

Qualifications

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
• Strong knowledge of media metrics, campaign performance evaluation, and attribution modeling, MMM interpretation.
• Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies.

Responsibilities

• Build and develop deep understanding of client issues to inform measurement frameworks and reporting roadmaps.
• Ensure analytics efforts lead to clear, compelling insights and actionable narratives.
• Create executive level presentations and analysis of analytic and data solutions for client needs.
• Oversee dashboards, campaign performance reports, and advanced measurement for brand health and incrementality.
• Translate data/results into actionable insights and informative narratives.

Skills

Data analytics

Leadership

Client relationships

Attribution modeling

A/B testing

Data visualization

SQL

Tableau

Power BI

Excel

Education

University degree

7+ years analytics experience

Tools

Tableau

Power BI

Excel

SQL

Job description

Director, Analytics

We areseekinga strategic and highly collaborative Director, Analytics toset the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role,you’llwork cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization.This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients

Key Responsibilities:

• Build and develop a deep understanding of the client’s strategic issues,initiatives,andcompetitive positions.Use this information to measurement frameworks and reporting roadmaps

• Ensure that analytics efforts lead to clear,compellingand actionable insights; and insightful narratives are constructed through sophisticated analytics techniques

• Create and support executive level presentations and analysis of analytic and data solutions to support client needs

• Oversee the development of dashboards, campaign performance reports, and advancedmeasurement(e.g.,brand health, incrementality, A/B testing, etc.).

• Translate data/results intocompellingand actionableinsights;constructing insightful narratives through sophisticated analytic techniques

• Ensuretimelyfollow through on all scheduled and ad hoc deliverables.Identifyopportunities to continuously improve processes

• Present reports, POVs and other materials to clients on a regular basis over the phone and in person

• Manage a team of analystsand managers,providingmentorship, technical guidance, and career development support.

• Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.

• Ensure data accuracy, integrity, and consistency across deliverables.

• Partner with the Planning and Investment teams on annual budget setting, media plandevelopmentand ongoing budget / plan optimization.

• Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.

• Develop depth and breadth of understanding of solutions and offerings acrossBarkleyOKRPandMissionOneMedia

Qualifications:

• A university degree and 7+years of data and analytics experience in advertising, management consulting,marketingor digital consulting

• Knowledge of agency-side media campaign planning and execution process is desirable, but notrequired

• Provenleadership ability andexperience managing client relationships and leading analytics workstreams across multiple accounts.

• Strong knowledge of media metrics, campaign performance evaluation,and experience inattribution modeling, MMM interpretation

• Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments,incrementalitystudies, and other test-and-learn methodologies to measure impact andoptimizemarketing performance.

• Ability toidentifybusiness challenges andapplyinganalytics-led strategies to address them.

• Stellar communication and presentation skills: we need someone who is articulate,engagingand straightforward –and, above all, caneffectively and convincingly translate unstructured business solutions into innovative customer marketing programs

• Ability to train&coach colleagues for growth: being organized&detail oriented, prioritizing work, business writing & presenting, conducting analysis, andtimemanagement

• Comfortable working in ambiguous situations

• Proficiencywith analytics& visualizationtools:Excel, Tableau, Power BI, etc.SQL a plus

The annual gross basesalaryrange is $135,000 - $180,000 USD. This rangerepresents the anticipated targetsalaryrangefor this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location.Salaryis one component of BarkleyOKRP’s total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.