Director, Analytic Consulting

Publicis Groupe Holdings B.V; Westminster, Wakefield, Boston (CO, MA, MA); On-site; USD 128,000 - 269,000; Full time

Benefits offered by this job

Health coverage

401(k)

Paid time off

Job summary

Epsilon is seeking a Director, Analytic Consulting to join our Analytics Consulting practice. You will lead paid media analytics engagements, define measurement approaches, and translate complex methodologies into actionable business insights.

Collaborate with cross-functional teams to deliver advanced analytics, machine learning, and AI-driven solutions that improve marketing effectiveness across channels.

Qualifications

• Bachelor’s degree in a quantitative field.
• 8+ years of analytics, data science, marketing analytics, or digital media analytics experience.
• Experience analyzing paid media across channels (programmatic, search, social, display, video, CTV, OOH).
• Deep understanding of customer-level marketing analytics, audience creation, segmentation, and attribution.
• Experience with first-party data, CDPs, cleanrooms, data assets, and media exposure data.
• Ability to work with large datasets including impressions, site visits, audience attributes, and sales data.
• Knowledge of statistical methods, experimental design, causal inference, predictive modeling, segmentation and marketing measurement.
• Proficiency with SQL, Python or similar tools.

Responsibilities

• Lead client-facing analytics for paid media measurement and marketing effectiveness.
• Define measurement strategies and KPI frameworks for campaigns.
• Collaborate with client marketing and analytics teams to interpret results and optimize campaigns.
• Translate complex methodologies into clear, business-focused insights.
• Deliver advanced analytics and AI-driven solutions across paid and owned media.
• Ensure data readiness and quality for reporting and insights.

Skills

Paid media analytics

Audience measurement

Campaign performance analysis

SQL

Python

Data visualization

Executive storytelling

Cross-functional collaboration

Education

Bachelor’s degree in quantitative field

Master’s degree in Statistics/Economics/Data Science (advantage)

Tools

Databricks

Google Campaign Manager

Google Analytics

Adobe Analytics

CDPs

DMPs

Cleanroom platforms

Ad servers

Job description

Company Description Epsilon is seeking a Director, Analytic Consulting to join our Analytics Consulting practice, part of the Analytic Services team. This role provides a clear, strategic, forward-looking analytics vision that enables effective decision making, improves paid media effectiveness, and delivers measurable business impact for clients.

In this role, you will collaborate closely with Data Science, AI, Strategy, Client Services, Product, and Delivery teams to translate complex marketing and media challenges into scalable analytic solutions. You will support consultative client engagements, define measurement approaches for paid and owned channels, and help clients adopt Epsilon’s analytic capabilities, proprietary datasets, cleanroom environments, and media measurement solutions.

The ideal candidate is a highly collaborative, data-driven, client-first analytics leader with deep experience in paid media analytics, audience measurement, campaign performance, segmentation, and marketing effectiveness. This individual can design and guide complex analytic solutions, simplify technical concepts for business audiences, and coordinate talented onshore and offshore analytics teams in the execution and delivery of high-quality client work.

Responsibilities

• Serve as a client-facing analytics lead for paid media measurement, audience analytics, and marketing effectiveness engagements across relationships of varying size and complexity
• Define paid media measurement strategies for brand, performance, and customer-level campaigns, creating alignment on KPI frameworks, success metrics, and reporting expectations across client and internal collaborators
• Partner with client marketing, media, analytics, and agency teams to interpret results and recommend optimizations across audience, placement, channel, creative, offer, budget allocation, and campaign strategy
• Translate complex methodologies, including experimentation, causal inference, attribution, segmentation, predictive modeling, incrementality, and closed-loop measurement, into clear, client-friendly insights and guidance
• Partner cross-functionally to deliver advanced analytics, machine learning, and AI-driven solutions that improve marketing effectiveness across paid and owned media channels
• Access and analyze data in Epsilon’s proprietary tools, PeopleCloud, cleanroom environments, CDPs, and other data platforms to measure audience quality, media exposure, campaign outcomes, online and offline sales impact, and customer behavior
• Oversee media data readiness, ingestion, and quality requirements to ensure audience and campaign reporting is feasible based on client advertising operations, owned digital ecosystems, and available data assets
• Develop and communicate actionable insights, optimization recommendations, executive-ready narratives, and quantifiable business impact to clients and senior collaborators
• Author and contribute to analytic plans, technical requirements, project estimates, statements of work, timelines, deliverables, and resource plans that support successful execution
• Coordinate onshore and offshore analytic consulting, data science, and junior analytics resources in designing, implementing, validating, and delivering end-to-end analytics solutions
• Ensure analytical outputs meet quality standards through validation, QA, adherence to methodology standards, defensible interpretation, and clear positioning in client-facing materials
• Develop measurement procedures, benchmarks, tool playbooks, and ways of working that support repeatable, scalable paid media analytics delivery
• Find opportunities for automation, product enhancement, new analytic offerings, and improved internal practice standards
• Collaborate effectively with internal teams including Analytics, Consulting, Client Services, Product, Technology, Data Science, AI, and Delivery to deliver integrated solutions
• Coach, mentor, and develop analytics team members while fostering a collaborative, high-performance culture focused on client value, innovation, and continuous improvement

Qualifications

• Bachelor’s degree in a quantitative rigor such as Statistics, Economics, Mathematics, Marketing Analytics, Engineering, Computer Science, Data Science, or a related field
• 8+ years of hands-on, relevant experience in analytics, data science, marketing analytics, or digital media analytics
• Demonstrated experience analyzing paid media performance across channels such as programmatic, search, social, display, video, connected TV, experiential, and out-of-home, including understanding how these channels contribute to digital and broader marketing measurement
• Deep understanding of customer-level marketing analytics, audience creation, segmentation, campaign performance measurement, testing, attribution, incrementality, closed-loop measurement, and optimization
• Experience measuring audience performance using first-party data, Epsilon-owned data assets, CDPs, cleanroom environments, media exposure data, and other combined data sources
• Ability to design and implement analyses using large record-level datasets, including advertising impressions, site visitation, audience attributes, campaign activity, online sales, offline sales, and customer behavior data
• Working knowledge of statistical methods, experimental design, hypothesis testing, causal inference, predictive modeling, segmentation, and marketing measurement methodologies
• Proficiency with SQL, Python, or similar data manipulation and analytic tools
• Strong planning, prioritization, and project management skills, with ability to manage multiple analytics projects, requests, timelines, and resources concurrently
• Excellent verbal and written communication skills, with ability to simplify complexity, foster dialogue across teams, and present analytic findings in a clear, compelling, business-focused manner
• Skilled in data visualization and executive-level storytelling to communicate the value of analytics to senior collaborators
• Proven ability to collaborate across interdisciplinary teams including Strategy, Client Services, Product, Technology, Data Science, AI, Delivery, and Analytics
• Experience managing, coaching, and developing analytics team members, including coordination of junior, onshore, and offshore resources
• Highly motivated, collaborative, intellectually curious, and committed to achieving goals, with a focus on innovation, continuous improvement, and client value realization

ADDITIONAL USEFUL BUT NOT REQUIRED SKILLS

• Master’s degree in Statistics, Economics, Data Science, Business Analytics, Marketing Analytics, or a related quantitative field
• Familiarity with Databricks or similar large-scale analytics platforms
• Experience with data visualization tools and executive reporting environments
• Experience with media mix modeling, fractional attribution, multi-touch attribution, brand lift, incrementality testing, sales lift, and other marketing measurement solutions
• Experience with CPG, retail, commerce, or other industries where online and offline sales measurement is central to paid media effectiveness
• Familiarity with Google Campaign Manager, Google Analytics, Adobe Analytics, cleanroom platforms, CDPs, DMPs, ad servers, and major paid media platforms
• Understanding of the MarTech and AdTech landscape, including how analytics drives value realization from media, identity, activation, measurement, and reporting platforms

Additional Information

When you join Epsilon, we’ll create something EPIC together.We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity.
• Work together to win together.
• Innovate with purpose.
• Respect all voices.
• Empower with accountability.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to:

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to [e-mail] to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. #LI-TG1

Compensation Range: USD $127,900.00 - USD $269,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/9/2026.